11 publications
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Design Thinking and InnovationBy Ganesh
Abstract: In today's highly competitive and rapidly evolving business environment, organizations are continuously seeking innovative approaches to solve complex problems, enhance customer satisfaction, and maintain sustainable competitive advantages. One such approach that has gained significant attention in both academic and professional circles is Design Thinking (DT). Design thinking is a human-centered, creative, and systematic problem-solving methodology that integrates user needs, technological feasibility, and business viability to generate innovative solutions. The primary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article →
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7 Changes Marketers Should Make Paid Media Marketing In 2025By Ganesh
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article →
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Optimizing Supply Chain Efficiency Using Operational Research TechniquesBy Ganesh
Abstract: This article delves into the optimization of supply chains and explores what it takes to enhance operational efficiency and effectiveness. Because it enables the smooth transfer of resources, information, and commodities from suppliers to customers, supply chain management is essential for enterprises. Nonetheless, supply chains often face challenges such as product oversight, market fluctuations, shipping expenses, and collaboration among stakeholders. This article seeks to illustrate how various strategies and techniques—like …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 39–49 Read article →
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Risk management of PMPML Buses in Pune City and PCMC RegionBy Ganesh
Abstract: Urban mobility depends heavily on public transit, which calls for effective risk management techniques to guarantee service dependability, efficiency, and safety. Pune Mahanagar Parivahan Mahamandal Limited (PMPML) buses in Pune and the Pimpri-Chinchwad Municipal Corporation (PCMC) area are the subject of this study's analysis of the risk management framework. The study emphasizes important facets of operational risk, such as passenger safety protocols, driver training, vehicle design, and route planning. In …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article →
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Customized Strategic Frameworks for OrganizationalBy Ganesh
Abstract: Strategic frameworks, or strategy frameworks, are essential tools that organizations use to outline plans for achieving future goals. These frameworks help illustrate how a company or department intends to utilize projects and various initiatives to align with the broader vision set by stakeholders. A strategic planning framework serves as a guide for teams to focus on specific aspects of their strategic plan. A comprehensive strategic plan should address key questions: …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 14–25 Read article →
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Green Product Development and PromotionBy Ganesh
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article →
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Challenges and Difficulties of Supply Chain Management in IndiaBy Ganesh
Abstract: Supply chain management is a multifaceted process involving many stakeholders. Supply chain management is very important for organizations because it tracks the raw materials needed to assemble the finished product and manages the quality of the product to meet the customer's desired needs. Organizations also need to have a perspective by identifying areas that depend on a single supplier in order not to experience production problems. Today's products need to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 16–20 Read article →
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The Newest Marketing Trends of 2025By Ganesh
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article →
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Gamification as a Strategic Tool in Management and Customer EngagementBy Ganesh
Abstract: Gamification is the application of different gaming techniques, game designs, games and game principles in non-game environments. It can be defined as the process and method of solving different problems using or using the objects and features in the game mechanics and content. In general, gamification uses game design to improve user relationships or collaboration, productivity, hiring, processes, crowdsourcing, crime in automobiles, education, health, insurance and assessment, voter fraud, ease …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 1–6 Read article →
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Understanding Leadership: Developing Crucial Competencies for Achievement and AdaptabilityBy Ganesh
Abstract: Leadership is a path to personal development, a journey of continuous learning and growth that unfolds through embracing challenges, seeking feedback, and nurturing meaningful connections. No one can teach you how to embody leadership; it evolves through deliberate practice and a commitment to self-improvement. This article explores eight key leadership styles, advocating for placing oneself in environments that demand learning, adaptation, and growth. Such experiences cultivate courage and patience, essential …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 6–10 Read article →
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Build The Skills Your Company NeedsBy Ganesh
Abstract: This article explores the critical importance of intelligence agencies and understanding "intelligence of the future" for contemporary companies' survival and success. It begins with recent research on the evolving nature of professional positions, jobs, and requisite skills within companies. Two distinct approaches to developing organizational capabilities for consulting firms are presented, along with preliminary steps for establishing an intelligence agency and identifying key issues. Examples from various companies demonstrate diverse …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 37–42 Read article →