NOLEGEIN Journal of Global Marketing
Volume 2, Issue 1 (2019)
Published
Table of contents
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Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Services Customer Expectations
Abstract: The goods and services are purchased by the customers for fulfilling particular needs. Needs have specific place in the unconscious minds of the people, where they can reside for a long enough time and also may become an issue. In several cases, usually buying of goods and services might prove to provide best solution for fulfilling that particular need. It is followed by a comparison regarding the expectation and actual …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 13–16 Read article
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Advantage and Disadvantage of Celebrity Endorsements
Abstract: Owing to their mass appeal and stardom, celebrities are considered great influencers when it comes to branding a product and influencing the audience to buy it. But there are pros and cons to having a celebrity as the brand ambassador and here, we will learn the advantages and disadvantages associated with celebrity branding. This marketing tool has been in use for decades even before the media industry took shape. Brands …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 17–20 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Uses and Gratifications of Photo sharing Using Instagram
Abstract: Even though photo sharing apps like Instagram have witnessed phenomenal growth as a tool for social interaction in India, minimal research has been conducted to understand user gratification from photo sharing in India, although researches have been undertaken on similar topics for other countries (Whiting and Williams, 2013; Malik et al., 2016). In order to address this gap, the researchers aim to explore and discuss the users’ gratifications in sharing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 6–12 Read article