NOLEGEIN Journal of Global Marketing
Volume 2, Issue 2 (2019)
Published
Table of contents
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Impact of FDI: Competition in Indian Defense Sector (1997-2016)
Abstract: Although Foreign Direct Investment (FDI) is believed to be an important determinant of economic growth in developing countries, its impact in the defense sector is very debatable. The present study tries to understand the impact of FDI in the defense sector from 1997 to 2016. Also, it focuses on the effect of market competition in Indian defense industry in the presence of private companies.
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Global Business and Cross-Cultural Diversity: Globalisation and Business Changes and Values
Abstract: The phenomenon of globalisation nowadays has attracted more significant global attention than perhaps any other issues. Globalisation manifests itself in various aspects of life: economic, political, social and cultural. These are the dimensions of the international business environment. Globalisation is such a multifaceted concept and process that it has big size advantages as well as disadvantages. This study discusses the concept of global managers in the context of cross-cultural diversity …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 18–31 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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The Level of Aggression in Consumers and Non-Consumers of Cannabis in Smoking Form
Abstract: Substance abuse usually begins in adolescence. Adolescents are poly-substance abuser. They mostly widely use tobacco, alcohol and marijuana; nicotine and alcohol are termed "gateway" drugs. The several risk factors have been identified among adolescent substance abuse. These include high level of family conflicts, academic difficulties, mental disorder, depression, conduct disorder and early onset of cannabis smoking. The objective of this study is to see the level of aggression in consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 41–51 Read article
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Influence of Culture and Subculture
Abstract: This research study aims to explore the field of marketing strategy utilized during the off-season in a five-star hotel in Pune. This will be done by evaluating the effectiveness of the marketing strategies of the hotel based on the seven elements of the marketing mix. The first objective of the study is how product, price, place, promotion, process, physical evidence, and people affect the marketing strategies of hotel in the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 9–17 Read article