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94 articles for “advertising”
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Success and Setback Profile of You tube as Advertisement Platform in Indian Market
Abstract: Advertisement plays a major role in familiarising the product or service of a firm to the public. Success of an advertisement depends on choosing the right platform and targeting potential customers and eventually creating value to the firm. People who watch videos in You Tube has tremendously increased and business firms started to explore You Tube platform in advertising their products. Success potential of an advertisement would be high if …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 8–12 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Effectiveness of Television Advertisement Towards Eating Habits of Children in Tirupur City
Abstract: This research emphasizes on the impact of television food advertisement on the eating habits of children; for this, the study is conducted on 160 respondents in Tirupur city; data were analyzed by percentage and Garrett ranking technique under convenient sampling techniques. The study concentrated on the elements of television advertisements that influence children to seek food products and the kinds of foods that children demand after viewing advertisements on television. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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A Study of Impact of Advertising on Indian Culture
Abstract: Everyday countless advertisements flash on television screens and mobile phones. Advertising, now adays is big business and many industries like magazines, television industry, newspapers, OTTplatforms and many other media are in this race. The Objective of this paper was to study the impactof advertising on Indian culture. To know about celebrities’ impact on product endorsement. Aquestionnaire was distributed to 100 people and data was analyzed with the help of excel. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Advertising Trends – Indian Perspective
Abstract: Advertising is the backbone of any business enterprise. Success of a business largely depends on the effectiveness of the advertising campaigns conducted by it. Advertising is the paid form of communication with the users of products or services. The better is this communication; the better would be the result. Advertising is omnipresent, though people are not aware of it. In India, advertising ranges from hawkers shouting and selling their products …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 19–23 Read article
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Analyzing the Relationship between Advertising Communication Skills with Respect to Customer Satisfaction
Abstract: Advertising communication is a perception and a process of a source, a message, a communication channel, and a receiver. Receiver sometimes becomes the source of information by communicating the message to his family, peer, and friends. This kind of communication is called word-of-mouth communication, which involves social interactions between two or more people. In order to be aware of information related to decisions, changes, etc., the information is the first …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 24–29 Read article
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Radio: An Effective Medium of Advertisement
Abstract: The reach to the mass through air is “FM Radio”. FM Radio has the twin benefit of that it has a wide coverage along with cost effectiveness. In 12 major cities in India, we have 245 private FM Radio stations. Radio has become a primary local advertising media, which appeals to a narrow segment of the population with a highly special programming. Across India, various radio channels have a deeper …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 19–29 Read article
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The Role of Media in Advertisement Effectiveness
Abstract: The objectives of advertising were traditionally stated in terms of direct sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. The results of researches of online advertising effectiveness show, that there are no agreed factors of measurement of online advertising effectiveness and lot of different approaches exist. The internet offers marketers the widest …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 37–46 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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The Role of Advertising in Todays World
Abstract: As we know that Advertising is the most important tool of marketing. Several modes are available for advertising depends on the types of products. Television is most effective media for the products of kids same like that social media is very famous in young stars. In today’s advertising world, the doesn’t simply means about 30-second’s advertisement, but the companies need to be more concerned with how to cover all the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 19–22 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry
Abstract: Advertising is the primary focus because of its importance at the confluence of culture and business. Advertising trends have shifted away from traditional television and print advertisements and toward innovative marketing strategies such as co-branding, content marketing, QR codes, and online advertising. In the advertising sector, TV and print are still strongholds, but new technology is creating new channels for connecting with customers. Advertising agency GroupM predicted that India's ad …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 11–20 Read article
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Use of Facebook and Twitter for Advertisement and Branding
Abstract: Abstract Social media now days have become a very burning issue. Watching advertisement on Facebook, Twitter, LinkedIn, etc. has become a regular to the customer. In the era of digitalization social media has become very effective way of advertising and branding. However, if the product/brand are new in the market, it is very tough in the initial phase to reach to the targeted customer through social media. As the product/brand …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 18–20 Read article
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Economic Analysis of Advertising Agency Services
Abstract: We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the US advertising agency industry: what accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger’s (2005, 2008) cost-based theory of bundling, we develop a simple model of an agency’s decision to unbundle as a tradeoff between the fixed cost to the advertiser of establishing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 26–31 Read article
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Consumer buying behavior and advertising analysis for soft drinks
Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article
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A Study on Consumer Awareness of Advertised Cosmetics Product with Special Reference to Wayanad District
Abstract: In spite of the expansion of the internet, television continues to be the most popular mass media for advertising and has kept that position for more than 60 years. Because of its reach, influence, and ability to target audiences, television is a crucial part of a media strategy. Advertising and television together create a deadly combination that has permeated modern civilization. Consumer awareness of advertised cosmetics refers to the level …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 21–31 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article