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524 articles for “E-marketing”
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Amazon Supply Chain Management: A Case Study
Abstract: This study aims to clarify the position of Amazon in the retail industry which it primarily gained through high level supply chain and logistic developments. This research describe the E-commerce industry and the supply chain practices adopted by them, specially the Amazon. This paper will discuss the penetration of internet in India, E-commerce market in light of Amazon, Supply chain in Amazon, IT application and SC automation and finally Business …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 23–27 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The National Education Policy (NEP) 2020 was approved by the cabinet on June 29, 2020. With the cabinet approving the NEP 2020, thereby ushering in reforms in the Indian education sector, the move has paved the way for foreign universities to set up operations in India. According to the NEP policy document, selected universities from the top 100 universities will be facilitated to operate in India. An International Students Office …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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Scenario of Corporate Social Responsibility in 21st Century
Abstract: Along with the worldwide implementation of LPG policy, the concept of Corporate Social Responsibility (CSR) also came into focus and with passage of time this concept started attracting the attention not only of all the stakeholders but educationists, social activists, reformists from all over the world. As a result of this today, CSR is one of the most emerging and debatable subjects across the globe and particularly in India. Other …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 31–37 Read article
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Performance Analysis of ICICI Prudential, Canara Robecco, Nippon India, Quant, and Union Small Cap Mutual Funds
Abstract: This article aims to analyze the small cap mutual funds are invested in companies that below top 250 stocks in the exchange as per their market capitalization. Small cap mutual funds have turned out to be a popular investment option due to their high returns. Small cap funds invest in all companies expect the top 250 in terms of market capitalization. Thought these funds are relatively riskier and volatile in …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 1–13 Read article
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Empowering Career Growth through Effective Communication and Mentorship
Abstract: Interpersonal communication skills are of the utmost importance when it comes to the advancement and planning of one’s career, quite especially in the current emerging job market. Core academic skills, such as good speaking and listening may really play important roles in one’s career progression. Strong interpersonal communication fosters improved decision making, enhances networking capabilities, and boosts overall employability. Individuals who can adapt their communication styles to suit various audiences …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 Read article
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Quality Management – an Economic Perspective
Abstract: The present paper is to basically investigate the effect of Quality Management practices and strategies that organizations follow to give quality products to its customer, on organizational performance in terms of surviving in the competitive market and earning a reasonable profit. Quality Management is a strategy and philosophy essentially aims to put in practice and to deliver high quality products and services that just does not meet the customer expectations …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 9–14 Read article
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Performance Management—A Way to Enhance Productivity and Achieving Organizational Goals
Abstract: Human Resource Management is a relatively young discipline. In recent years, it has undergone a rapid evolution. With the globalization of the world economy, the marketplace has become highly complex, turbulent, and competitive. People are at the heart of business success. Today, the fundamental need of organizations is agility, responsiveness, innovation or transcendence, efficiency, and execution for sustainable competitive advantage. It is here that performance management can help organizations to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Fostering Intrapreneurship and Organization Development—A Conceptual Analysis of Indian Organizations
Abstract: The emergence of research on organization development has widened the research areas of humanresource. There are huge contributions happening towards organization development andsustainability. Organization development is a process where continuous efforts on effective utilisationof organization resources is valued more. To have a competitive edge, organizations are investingmore in human capital. Now, Economic success is no longer acclaimed without the vision oforganization development. Employee contributions in organization’s success and innovations arerecognised …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The NEP 2020 was approved by the cabinet on June 29, 2020. With the Cabinet approving theNational Education Policy (NEP) 2020, thereby ushering in reforms in Indian education sector, themove has paved way for foreign universities to set up operations in India. According to the NEPpolicy document, selected universities from the top 100 universities will be facilitated to operate inIndia. An International Students Office at each institution hosting overseas students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Investment Ties as Supply Chain Signals: Leveraging Reciprocal and Triadic FDI Networks to Optimize Multi-Tier Sourcing, Bidirectional Logistics Corridors, and Shock-Resilient Regionalization
Abstract: Global supplier networks are increasingly influenced by cross-border foreign direct investment (FDI), which shapes how sourcing relationships emerge, concentrate, and evolve across multiple supply chain tiers. This study reframes an FDI-based network perspective as a strategic decision-support tool for multi-tier supply chain configuration and risk governance. By applying a count-based network modeling approach, the research interprets reciprocal investment ties as indicators of dependable two-way logistics channels and interdependent supplier–buyer relationships. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 50–56 Read article
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A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
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Effect of Product Packaging in Consumer Buying Decision
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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A Comparison of Employees Productivity in a Hybrid and Physically Work Mode
Abstract: The evolution of workplace dynamics in the 21st century has accelerated drastically, particularly after the global outbreak of COVID-19, which compelled organizations worldwide to adopt flexible work models. Among these, hybrid and fully remote work models have emerged as dominant approaches, each with distinct implications on employee productivity and organizational performance. This research paper investigates and compares productivity outcomes between hybrid and fully remote work environments, focusing on how each …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 1–10 Read article
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Factors Affecting Premium of Term Insurance Plan of Aditya Birla Capital (ABC)
Abstract: A contract between a policy holder and an insurer under which the insurer agrees to pay a predetermined sum upon the demise of an insured party or after an agreed-upon period of time in exchange for a premium is referred to as an insurance policy. Everyone should think about insurance coverage if they want to protect their loved ones, property, and selves from financial risk or losses. More and more …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 21–37 Read article
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Can education motivate people to become business owner
Abstract: The first thing that might inspire people to start their own business is education. To me, an entrepreneur is a person who establishes a business with the intention of turning a profit. Starting a firm, growing it, and scaling it up to make money are indeed considered entrepreneurship, but this definition is somewhat narrow. In contemporary terms, entrepreneurship also encompasses addressing large-scale issues to effect societal change or developing novel …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 21–28 Read article
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Creative Economy as Booster for the Indonesian Tourism Industry
Abstract: Creativity is the main capital in facing global challenges. Creative economic forms always appear with distinctive added value, create their own "market" and succeed in absorbing labor and economic income. In addition to the need for quality human resources, the development of the creative economy also requires space or a place to explore ideas, work, as well as for self-actualization and creative ideas. In developed countries, the creation of creative …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article