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524 articles for “E-marketing”
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An analytical study on adoption of digital wallet & its effect on consumer behavior (A research conducted in Delhi-NCR)
Abstract: This study on adoption of digital wallets & it’s the effect on consumer behavior was conducted to determine if and what has been the contribution of digital wallets in a cash-based payment system. Practically, this research will be useful for the business stakeholders of digital wallets who would like to expand the business to earn more market share. Subsequently, he discussed the risks and challenges faced by consumers while using …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 1–10 Read article
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Impact of FDI: Competition in Indian Defense Sector (1997-2016)
Abstract: Although Foreign Direct Investment (FDI) is believed to be an important determinant of economic growth in developing countries, its impact in the defense sector is very debatable. The present study tries to understand the impact of FDI in the defense sector from 1997 to 2016. Also, it focuses on the effect of market competition in Indian defense industry in the presence of private companies.
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
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Earliest Validated Learning
Abstract: The journey of entrepreneurship starts with identification of problem which needs to be solved. Existing practices such as minimum viable product is more focussed towards the validation of solution to the problem. There is no point in progressing further if the problem identified does not worth solving, so validation of problem is the first and very important activity in entrepreneurship journey. The earliest validated learning (EVL) is a set of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 30–34 Read article
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Contemporary Dynamics of Innovation and Entrepreneurship
Abstract: In order to understand the term ‘entrepreneurship', it is important to know the exact meaning of entrepreneur. The term entrepreneur refers to those individuals who focus on the development of new product and services in such a manner that maximum satisfaction is obtained by consumers through its use. The Secondly most important work that an entrepreneur need to perform is, to find an innovative solution of the problem that pertains …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article
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The Analysis of the factors contributing to the fluctuations of FII in India
Abstract: Foreign Institutional Investment (FII) has emerged as an engine of Indian economic growth as it meets the much needed capital requirement. Though FII has flown largely to Indian market, it is not consistent and stable. FII appears to be sensitive to several global and domestic macroeconomic factors. The present study has the objective to investigate the factors contributing to the fluctuations in the FIIs. The study is based on secondary …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 24–33 Read article
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A Study on the Role of Entrepreneurship in EmploymentGeneration
Abstract: Entrepreneurship plays a vital role in promoting economic development by creating employment opportunities, encouraging innovation, and supporting sustainable business growth. This study examines the contribution of entrepreneurship to employment generation, with particular emphasis on the role of small and medium enterprises (SMEs) in creating both direct and indirect job opportunities. The research investigates key factors influencing entrepreneurial success, including access to finance, business training, market demand, innovation, and the educational …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Behaviour of People for MOOC (Massive Open Online Courses) in Pune
Abstract: Today is the era of learning and up skilling. In these days online courses are very popular. The intention and primary objective of this study is to analyse the behaviour of people towards online courses, especially online digital marketing courses, and also to analyse whether the preference towards online courses depends on factors like age group etc. or not, in order to define target students of NPTEL-SWAYAM and other organisations. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 36–40 Read article
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Applicability of Classical Entrepreneurship Theory in 21st Century Entrepreneurship
Abstract: This study examines the applicability of classical entrepreneurship theory in the 21st Century Entrepreneurship. The Theoretical Reasoning Approach (TRA) was employed for this study. It involves a comprehensive review of literature in the area of study to identify relevant reasoning, concepts and theories. It helps to identify the major variables or domains of the study and the interrelationship between them. With this method access to reliable information and resources was …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 Read article
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Marketing's Take on Corporate Social Responsibility: Creating Long-Term Brands with Social Impact Projects
Abstract: The term "corporate social responsibility" (CSR) describes the extra efforts that a single corporate organization makes for the benefit of society and the environment at large. This program is a way for the businesses to give back to the community that provides them with revenue. Businesses can develop a durable brand image by focusing on societal issues related to the environment, economy, and social issues. Clients will view such businesses …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 28–34 Read article
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Evaluating Retail Chain profitability: Insights From ITC.
Abstract: This study evaluates the profitability of ITC Limited, a diversified Indian conglomerate prominent in sectors like FMCG, hotels, and agribusiness. Using key financial ratios—debt-to-equity, current ratio, working capital, and return on equity—the research assesses ITC's financial health and efficiency over a five-year period. The objective is to understand how ITC’s internal strategies for cost management, supply chain optimization, and resource allocation contribute to its profitability amidst market challenges. The research …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
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Impact of E-commerce and Digitalization in Growth of Indian Economy
Abstract: In the modern world, digitization is a major economic force, so it is crucial to integrate the economy by developing digital markets. Recent studies reveal that emerging economies are more likely than developed economies to benefit from e-commerce. There are opportunities to boost manufacturing in emerging economies. The nation's digitalization is the focus of the government. The 2015-launched "Digital India" project provided a solid foundation to expand digital operations across …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 16–27 Read article
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The Purpose-Driven Shift: a Theoretical Overview on Generation Z Workplace Dynamics and Human Resource Adaptability
Abstract: This conceptual study examines the evolving workplace dynamics of Generation Z (Gen Z) and the growing need for Human Resource (HR) adaptability in the emerging 2026 labor market. As digital natives with strong preferences for flexibility, ethical alignment, autonomy, and psychological well-being, Gen Z employees are redefining organizational expectations and challenging conventional HRM practices. Traditional management structures based on rigid hierarchies, standardized career paths, and annual performance evaluations are increasingly …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 39–44 Read article
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Role of Blue Ocean Strategy in Marketing of Mobiles
Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Leveraging Indigenous Knowledge for Sustainable Business Models: A Study on Tribal Entrepreneurship and Commercial Innovation in Gudalur Taluk
Abstract: Indigenous knowledge has long been a foundation for sustainable business practices, particularly among tribal entrepreneurs in Gudalur Taluk. This study examines the role of traditional wisdom in shaping entrepreneurial ventures, fostering innovation, and ensuring economic sustainability. Through a survey of 300 tribal entrepreneurs, the research explores how indigenous knowledge influences business operations, competitive advantages, and resource utilization while assessing the effectiveness of government policies and skill development programs. Findings reveal …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Impact of Employee Empowerment on Organisational Performance: A Critical Evaluation of Literature
Abstract: Employee empowerment is not a new management concept. Because of its being a complexmanagement tool, when it is applied properly, it can improve organizational performance, individualperformance and individual productivity as well. The present study explores the concept ofempowerment of employees and proves that there is a significant role of employee empowerment onorganizational performance. To solve this purpose, selected studies have been reviewed andevaluated further. The organizations which adopt employee empowerment …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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Algorithmic Trading on Trading Systems
Abstract: Stock market analysis is a platform for evaluating Indian enterprises on the National Stock Exchange of India which has over 5000 listed companies. The benefits of algorithmic trading are numerous. With a hybrid model based on LS-SVM (Least Squares Support Vector Machines), we can make more money. To avoid overfitting, use a square support vector machine (SVM) combining different modules such as analysis, prediction, and stock guru analysis, search, developer, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Working Capital Preferences for Agro Based MSMEs: A Case Study on Selected Enterprises of DK District
Abstract: We today live in the economy that believes in continuous innovations. Our economy is kept young by the “next new thing.” Time to time inevitable changes take place & the new ideas replace the old ones. MSME’s are also not an exception to this. Things across the globe change very fast in manufacturing & services sector. Today we find that Agro based MSME’s have lot to do. They mobilize best …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 2, 2021 · pp. 49–54 Read article