All articles
1698 articles
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Empowering Women Entrepreneurs: Overcoming Obstacles and Unleashing Their full Potential.
Abstract: The entrepreneurial landscape is experiencing a profound shift, with women assuming a more prominent role in driving the global economy forward. Despite encountering various obstacles and biases, women entrepreneurs are becoming a formidable force, propelling innovation, job creation, and economic growth. Encouraging women entrepreneurs is not just about achieving gender equality but also a crucial step towards maximizing the economic potential of the entire world. The limited sample size (15 …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 51–56 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Revolutionizing HR: How AI Is Transforming Human Resources and Powering Business Growth
Abstract: Artificial Intelligence (AI) is an advanced technology is helpful to analyze, interpret, recommend, solve problem as well as make decision for various fields including Human Resource (HR). The study of HR focuses on the human resources that are present in a company. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations etc. In today’s era. AI is serving an important role associated …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 7–16 Read article
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Management of Technology: Enhancing Organizational Efficiency and Innovation
Abstract: The rapid evolution of technology has transformed modern business operations, making the management of technology (MOT) a crucial function in organizations. MOT involves the strategic implementation, oversight, and optimization of technology tools to enhance efficiency, improve decision-making, and mitigate risks. This paper explores the key aspects of MOT, including its benefits, commonly used technology tools, essential skills required for success, and career opportunities in the field. Effective MOT enables businesses …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 20–24 Read article
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Impact of Cloud-Based Computing on Human Resource Enactment: An Analysis Using Andhra Pradesh and Telangana It Companies
Abstract: Human Resource Management (HRM) has undergone major changes in recent years. The emphasis has moved as of the logistical managing activities to being a tactical associate in the whole company approach, mostly through good encouragement for the advancement of information technology in this field of expertise. The expanded usage of information technology has a major influence today on how HRM is handled. This spurred a significant change in processes and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 9–19 Read article
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Domestic Payment Frauds in India (2022–2025): A Quantitative Analysis of Trends, Risk Indicators, and Policy Implications
Abstract: The rapid rise of digital payment systems in India, especially the Unified Payments Interface (UPI), has changed how financial transactions are made by improving convenience, speed, and access for everyone. However, this increase in digital payments has also led to more cyber-related risks, particularly domestic payment fraud. This research aims to look at the patterns and implications of domestic payment fraud in India from September 2022 to March 2025, using …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 6–15 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A New Heuristic Method for the Classical Transportation Problem's First Viable Solution
Abstract: The transportation problem is a classic optimization issue in linear programming that focuses on determining the most cost-effective way to allocate resources from multiple supply points to various demand points while meeting specific constraints. Traditionally, methods like the North-West Corner Rule (NWCR), Least Cost Method (LCM), and Vogel’s Approximation Method (VAM) have been employed to generate an initial feasible solution (IFS). However, these approaches often overlook key factors such as …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Review on Business Enterprise Resource Planning (ERP)
Abstract: Enterprise Resource Planning (ERP) systems integrate a business’s core functions, including finance, human resources, supply chain management, manufacturing, and customer relationship management, into a unified platform. By streamlining operations, ERP provides realtime access to critical data, enhancing decision-making and operational efficiency. As organizations accelerate their digital transformation, modern ERP solutions leverage cloud computing, artificial intelligence, and data analytics to improve scalability, flexibility, and security. Despite implementation challenges, ERP systems significantly …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 6–12 Read article
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A study on Organizational culture and It's Impact on Employee Behavior
Abstract: This study explores the impact of organizational culture on employee behavior within a CA (Chartered Accountant) firm, emphasizing the significant role that workplace ethics and cultural dynamics play in shaping employee performance, motivation, and overall organizational success. Organizational culture is a unique blend of shared values, beliefs, rituals, and behaviors that influence how employees interact with each other and perform their duties. This research aims to understand how organizational culture …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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The Role of Mentoring in Reducing Employee Attrition in the IT Sector
Abstract: The present paper aims at explaining how mentoring can be applied effectively to decrease employee turnover in the Information Technology (IT) sector. The reasons for high employee turnover in the IT sector include high work demands, limited career growth, and burnout. This paper aims at examining how the mentoring programs support employees in the IT industry in order to reduce turnover. Mentoring programs offer employees support, career guidance, and emotional …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 6–11 Read article
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Human–AI Collaboration in Organizations: Bridging Human Intuition and Machine Intelligence
Abstract: The combination of humans working with AI systems has become an essential transformation method. All business areas including health care and military operations alongside academic environments are transforming because of human-AI system cooperation. Organizational teams receive previously impossible organizational capabilities from artificial intelligence although these teams face difficulties in deriving sustainable business value from such opportunities. The paper uses findings from multi-disciplinary studies to build practical applications which enable effective …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
Abstract: Packaging plays a crucial role in influencing consumer buying decisions, serving as both a marketing tool and a factor that enhance brand perception. This study examines the impact of various packaging elements – such as product information, color, design, material, and innovation – on consumer preferences, particularly among college students. The findings indicate that product information (75%), packaging quality (73%), and design (51%) are significant determinants in the purchase decision-making …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 11–17 Read article
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E-commerce Website for shopping “AURA”
Abstract: We are living in the online shopping world where people expect the websites to be smooth, quick and easy to use. AURA is a custom-made online shopping store created for the fashion industry that meets the needs of the customers. Its design is simple yet powerful., especially for small and medium-sized businesses. AURA store is built with HTML, CSS JavaScript, and Firebase. It shows how we can create a strong …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 18–26 Read article
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Training Interventions as Drivers of Employee Motivation and Workplace Productivity
Abstract: This research investigates the influence of training and development on worker performance and general organizational achievement. It focuses strongly on analyzing the effectiveness of existing training programs in organizations, determining the most important factors that lead to their success or constraints. By critically assessing different training methodologies, this research contributes towards establishing how these methods play a role in developing employee competencies and driving strategic organizational objectives. Critical factors like …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 12–18 Read article
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Next-Generation Women: Challenges and Opportunities
Abstract: This paper explores the emerging challenges and opportunities faced by the next generation of women. As societal norms evolve, young women today are empowered by advancements in education, technology, and entrepreneurship. Nevertheless, women still encounter major challenges like gender discrimination, unequal treatment in the workplace, and societal expectations. This paper discusses the ongoing struggles women face while also highlighting the ways they are breaking through these obstacles to carve out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 34–37 Read article
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Fostering Ethical Leadership through the Practice of Yoga and Meditation: A Character-Building Perspective
Abstract: Ethical leadership is a critical component for fostering trust, integrity, and positive impact within organizations. Its foundation lies not only in intellectual acumen but also in robust emotional and mental resilience. This abstract examines the integral role of physical and mental health practices, particularly yoga and meditation, in promoting the personal growth necessary for principled leadership. It posits that these disciplines enhance ethical decision-making, emotional regulation, and key leadership attributes …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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A Comparative Study of the Dimensions of Wellness Among Young Fitness Enthusiast Women and Men in Pune City
Abstract: The present research is a comparative study of the wellness dimensions among young fitness enthusiasts, women and men, in Pune city. The objectives of the study were to measure and compare the wellness status of young fitness enthusiasts, women and men, in Pune city. By adopting a descriptive survey research method, the data was collected from the research population of men and women aged 30 to 40 years who exercise …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article