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1255 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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A Study On The Perception Of The Need Of Employability Skills Among Management Students
Abstract: Businesses need young professionals with excellent communication skills and subject- matter knowledge in a constantly changing globalized market. There is a rising need for management graduates from reputed business educational institutions as the global market is rising financially and digitally. As a result, budding professionals are required to be up to date on the newest trends, technologies, and applications, all of which helps them to be employed. Even though they …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 8–14 Read article
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Investigating The Effects of Flexible Work Ar-rangements on Organizational Performance and Employee Satisfaction
Abstract: The purpose of this study is to investigate how flexible work schedules affect both organizational performance and employee satisfaction. The research was conducted using primary data collection i.e. through online and offline questionnaires. The population of the study is employees working in an organization, public or private, working in any department at all positions including top management, middle management, or lower positions. The sample for the study is collected from …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 20–28 Read article
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Innovations in HRM during COVID-19 Pandemic
Abstract: The radical changes caused by corona virus have uncommon implications on companies and on human resources as well. This has become challenge for the companies to handle their human resources and productivity under pressure during pandemic. So with this pandemic, it is necessary to study how human resources can be managed in different sectors. And it is also important to understand how companies manage to plan performance appraisal and about …
Published in NOLEGEIN Journal of Human Resource Management & Development Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers of Bangladesh. People are using this service and becoming loyal of it. Due to the outbreak of COVID-19, now people prefer to order more food using online food delivery apps. Considering brand loyalty to the customers, this study was basically aiming to analyze the impact of marketing mix elements. A Cross-sectional causal questionnaire survey was …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–28 Read article
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Evaluation of Inventory Management Practice (The Case of Anbessa City Bus Service Enterprise, Addis Ababa)
Abstract: The main purpose of this study was to evaluate inventory management practice in the case of Anbessa City Bus Service Enterprise (ACBSE), Addis Ababa. The study employed explanatory research design with mixed research approach. A sample 94 employees are selected by using purposive sampling method from the population of 143 employees of the enterprise concerning to inventory management. For this study mainly primary data were collected by using structured questionnaire, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · pp. 1–17 Read article
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Cosmetics Market Developments
Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article
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The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach
Abstract: Accessing a larger group of customers and a targeted audience has always been a challenge for any business effort. Many previous business approaches have highlighted the significance of different methods reaching to a larger number of audiences to advertise or inform about a product. Integrated marketing communication plays an integral role in communicating business messages to a larger audience. IMC effectively helps in integrating all essential components of marketing efforts …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 14–17 Read article
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Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article
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The relevance of the Clark-Fisher thesis in the Indian context: can the service-led growth cease the demographic dividend?
Abstract: The Indian economy has experienced a structural transformation that does not seem to align with the thesis independently propounded by economists Clark and Fisher. This paper brings about a thorough discussion of how India failed to follow this thesis. Mainly the service sector growth and a vague stagnancy of the industrial sector, derails India when it comes to following the thesis. The discussion has also been done taking in concern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 35–48 Read article
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Impact of ESG Performance on Firm Value: Evidence from NIFTY 50Companies
Abstract: The increasing significance of sustainable business practices has reinforced the relevance of Environmental, Social, and Governance (ESG) performance in assessing the corporate value. The extant study examines the relationship between ESG performance and firm value among NIFTY 50 companies in India. The study is based on theoretical foundations of Stakeholder Theory, Legitimacy Theory, and the Resource-Based View, examining whether superior ESG performance is associated with enhanced firm value. An explanatory …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–15 Read article
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A Study on Socio-economic Status of Contract Labour in Manasagangothri Campus, Mysuru
Abstract: In the present study, the researchers have made an attempt to study the socio-economic conditions of contract labours and their health issues, facilities provided to them, health and hygiene in the Manasagangothri, University of Mysore. Descriptive research design was used in the present study. Interview schedule was used to collect data from the respondents. Researchers made an effort to meet all the respondents personally in the morning and evening. While …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 6–11 Read article
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The Role of Digital Literacy in Enhancing Job Performance, Workplace Adaptability, and Career Advancement Among Employees in Higher Education Institutions
Abstract: This study examines the critical role of digital literacy in enhancing job performance, workplace adaptability, and career advancement among employees working in higher education institutions (HEIs). In an era where digital technologies increasingly shape teaching, research, administration, and institutional communication, the ability of employees to effectively use and integrate digital tools has become essential for organizational effectiveness and competitiveness. Digital literacy extends beyond basic technical proficiency; it includes information management, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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The Effect of Covid-19 On Indian Banking Sector
Abstract: Covid 19 pandemic which disrupted the Indian banking sector, leading to challenges in asset quality, investment, and overall economic stability. Although the Indian banking sector has been studied,. this report has been written based on many different articles, news which shows major impact on Banking sector performance. Covid 19 pandemic comes with catalyzing unprecedented challenges and adaptations, for example - Operational constraints, heightened nonperforming assets, sluggish credit growth and many. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 98–103 Read article
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Evaluating The Impact of Tourism in Giving Uttarakhand’s Villagers an Employment
Abstract: This study explores the important problem of unemployment in Uttarakhand, a state known for its mountains covered in snow, hills, and well-known pilgrimage sites. Tourism is the main driver of the region’s economic life and generates plenty of employment for the local population. This research explores at how the COVID-19 epidemic has affected employment prospects in Uttarakhand and looks into ways to find employment in the wake of the pandemic. …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 9–14 Read article
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Innovations in HRM during COVID-19 Pandemic
Abstract: The radical changes caused by corona virus have uncommon implications on companies and on human resources as well. This has become challenge for the companies to handle their human resources and productivity under pressure during pandemic. So with this pandemic, it is necessary to study how human resources can be managed in different sectors. And it is also important to understand how companies manage to plan performance appraisal and about …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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Role of Leadership Style and Employee Performance: A Cross-sectional Study at BALCO (Solve Plastics Ltd.)
Abstract: Leadership is a very important management skill not only for individuals working in profit-makingorganizations but it also extends to non-profit making organizations and governmental organizations because all these organizations have set goals to achieve and employees with whom they intend to achieve such goals. Understanding the impact of leadership style on employee performance is the goal of this study. The researcher chooses BALCO (Solve plastic products Pvt Ltd.) for the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 16–20 Read article
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Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
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Strategic Marketing of Educational Services and Consumer Behaviour
Abstract: Students and the parents are aware that the cost of education has been on the rise irrespective of mushroom growth of educational institutions. Already, there is cutthroat competition among various private educational institutions. This competition will become more aggressive if foreign universities open their study centres in India. Albeit quality and employability are the main concerns of responsible institutions, money-minting institutions which aim high rate of return lure and divert …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 1–6 Read article
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Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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A Review and Exploration of Training and Development Repercussions for the Enrichment of Employee Performance
Abstract: This study paper's objective is to provide a thorough analysis of how training and development could enhance employee performance. By examining recent literature, actual data, and theoretical frameworks, it examines the efficacy of training and development programs in improving employee knowledge, skills, motivation, job satisfaction, and overall organizational productivity. The research also looks into the factors that determine how training, development, and employee performance are linked. The findings highlight the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 9–26 Read article