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562 articles for “E-Business”
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Opportunities and Difficulties of Artificial Intelligence in Human Resource Management
Abstract: Artificial Intelligence (AI) is an advanced technology, helpful in analyzing, interpreting, recommending, solving problems, and making decisions for various fields, including Human Resources. Human resources, shortly known as HR, is a complete analysis of the employees of an organization. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations, etc. In today’s era. AI is serving an important role associated with HR practices …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 9–18 Read article
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Waste Reduction Strategies for Business Sustainability: Applying Vedic Principles and Smart Recycling Techniques
Abstract: Waste management is a critical worldwide concern as garbage production rises as a result of rising urbanization and consumption. There is a growing interest in resurrecting age-old practices that foster harmony with the environment in the search for sustainable solutions. This chapter examines the fundamentals of Vedic trash management, which have their roots in antiquated Indian customs, and investigates the ways in which cutting-edge smart recycling technology can be used …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 11–15 Read article
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Covid-19 Pandemic and Indian Industry Inc.- Impact, Aftermath and Government interventions for revival
Abstract: Covid-19 pandemic has proven to be a major hurdle for industries worldwide. The pandemic has caused disruption in the existing methodology of doing business. The study begins with a discussion on the global impact of endemics and pandemics worldwide in the recent past and narrows down to the impact of Covid-19 Pandemic on the Indian industrial sectors of manufacturing and services. The impact of the pandemic beginning from the enforcement …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 12–28 Read article
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Impact of ESG Performance on Firm Value: Evidence from NIFTY 50Companies
Abstract: The increasing significance of sustainable business practices has reinforced the relevance of Environmental, Social, and Governance (ESG) performance in assessing the corporate value. The extant study examines the relationship between ESG performance and firm value among NIFTY 50 companies in India. The study is based on theoretical foundations of Stakeholder Theory, Legitimacy Theory, and the Resource-Based View, examining whether superior ESG performance is associated with enhanced firm value. An explanatory …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–15 Read article
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Unlocking Employee Retention: Empowering Leaders as Catalysts
Abstract: In today’s fiercely competitive business world, organizations must deal with the essential problem ofemployee retention. For an organization to succeed and endure, it must be able to draw and keeptalented employees. While various factors contribute to employee retention, the role of leaders within organizations has emerged as a significant influence on employees’ decision to stay or leave. This research paper examines the role of leaders in employee retention and explores …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 14–20 Read article
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Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani City
Abstract: Single window for ordering food from a broad array of outlets, digital food delivery apps, have become the norm over the last few years. This development has revolutionized the outlook of the society by delighting clients of various age brackets. In the present times, the customers have a choice from a broad range of food outlets delivering them food to their locations with finest offers and reasonable prices. This certainly …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 13–20 Read article
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Review of the Alternative of the Coronavirus Post COVID Impact
Abstract: The Coronavirus outbreak was a very difficult time for all of us as this is not the first time thatpandemics had caused such huge losses, it had happened in past and may continue to happen infuture as well. Since we can’t stop the dangerous outcomes of the virus but we should always beprepare to cut their effects in future. It’s not like that only one or two countries were affected …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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A Research on the Hiring Procedure at Firstcry, Pune
Abstract: Effective company management relies heavily on personnel planning to make sure that the appropriate people are in the correct roles at the right times inside an organization. Achieving company goals and promoting success require this strategic process. To ensure that staffing levels are acceptable and that the types and talents of employees are in line with the company's objectives, every organization needs to follow a set of clearly established criteria. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 29–38 Read article
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Impact of Training and Development on Employee Retention
Abstract: In the context of global business competition, organizations hope that HR is their primary resource and that their employees move forward and support themselves in achieving their organizational goals in this world. In view of this concept, organizations invest heavily in training and development programs for their employees to change the way they think and have ideas and apply their understanding and ethical standards. Most organizations hope that the improved …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 · pp. 1–7 Read article
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Digital Dimes: Unveiling the Future Landscape of Fintech in
Abstract: Fintech, sometimes known as "Financial Technology," is the term used to describe the application of technology to improve or automate financial services or processes. It includes a quickly expanding sector that offers a variety of services to meet the needs of both businesses and consumers. This paper represents an overview on the rapid digitization, automation, and enhancement of financial services in India. The fintech sector encompasses a wide range of …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 · pp. 8–14 Read article
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Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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The Impact of Fiscal Rules on Economic Stabilization in Taiwan
Abstract: This study is to construct the national fiscal rule index for Taiwan and investigate the impacts of fiscal rules on stabilizing the economy in Taiwan. We follow the pattern of fiscal rules published by the International Monetary Fund and adopt the methods of Schaechter et al. (2012) and Nerlich and Reuter (2012) to construct the fiscal rules index for Taiwan. The autoregressive distributed lag model is utilized to examine the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 1, 2020 · pp. 36–43 Read article
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Role of Corporate Governance and Self-Regulation Process in India-detailed Analysis
Abstract: Corporate governance is a result of the interaction of best practices, self-regulation, security regulation, and legal standards. Recent scandals and scams led governments to change their corporate governance rules; while this process moved quickly in some nations, it took longer in others. Only when harm has been done and misconduct is obvious do law and regulation step in and start to work. Contrarily, self-regulation has a significant influence on the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Study On Market Research and Survey
Abstract: In today’s competitive world for sustaining in market any company must have to stay updated with each and everything about market like, Consumer, Competition, Government rules and regulations, etc. In this competitive situation company can search on market i.e. Market Research and Market survey for getting information on market. Here, I conclude some basic points regarding Market Research and Market Survey like, Process of Market Research and Market Survey, Tips …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 23–26 Read article
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The Coercive “spirals” of Policy-Driven Liquidity Crunch on Small Informal Businesses in Sub-Urban Kolkata
Abstract: The purpose of the present paper is to detect the immediate effects of the policy of demonetization (2016) in India on small informal businesses in sub-urban periphery adjacent to the formal “core”. The study has attempted to detect the influences of demonetization causing severe liquidity crunch faced by the peripheral informal businesses which require liquid cash for their day-to-day transactions. The study has also focused on the instance of suddenly …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 2, 2019 · pp. 28–36 Read article
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Success and Setback Profile of You tube as Advertisement Platform in Indian Market
Abstract: Advertisement plays a major role in familiarising the product or service of a firm to the public. Success of an advertisement depends on choosing the right platform and targeting potential customers and eventually creating value to the firm. People who watch videos in You Tube has tremendously increased and business firms started to explore You Tube platform in advertising their products. Success potential of an advertisement would be high if …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 8–12 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services
Abstract: Online food delivery services today are quite popular and one of the most preferred services across many urban cities. Many people prefer ordering from these food delivery applications because its ease of use, and ability to get food delivered to their doorstep within the shortest time possible. One of the main factors contributing to successful working of these services is their delivery partners. These delivery persons work 24*7 to ensure …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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A Study on Impact of Welfare Measures on Male and Female Satisfaction Level in FMCG Sector
Abstract: The most vital asset an organization has is its people since without them, all the equipment and supplies in the world wouldn't help as it takes employees to do something with those resources. Business organizations manage a source of economic advantage in service-related customer satisfaction. Any organization needs to have employee welfare programs in place if it wants that its employees work with satisfaction. Employee benefit programs encompass many aspects …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article