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51 articles for “Artificial Intelligence in Organizations”
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Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Role Artificial Intelligence in Developing Business Communication: An Analytical Study
Abstract: Unquestionably, artificial intelligence (AI) has changed the commercial communication paradigm in a number of ways. AI has introduced the newest technologies that are transforming and reinventing how businesses engage both at home and in the market, including numerous company operations and vital activities, from improving interpersonal interactions to simplifying internal and external operations. The present research explores the various aspects of artificial intelligence and its significant role in developing effective …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 31–35 Read article
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Transforming Human Resource Management in the Age of Artificial Intelligence: Emerging Technologies, Ethical Challenges, and Future Directions – A Case Study of Indian Railways
Abstract: The adoption of Artificial Intelligence (AI) has emerged as a transformative force in public sector organizations, particularly in large-scale systems like Indian Railways, where complex human resource operations demand efficiency, accuracy, and transparency. This study examines the application of AI in payroll management and broader Human Resource Management (HRM) functions within Indian Railways, highlighting its role in optimizing administrative processes and strategic decision-making. Data-driven insights indicate that AI-enabled payroll systems …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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The Impact of Technology on Business Law Compliance
Abstract: In a time characterized by the continuous evolution of regulatory frameworks, the significance of technology in bolstering compliance with business law has grown substantially. This article examines how various technological innovations, such as automation, artificial intelligence (AI), and blockchain, contribute to more efficient and effective compliance processes within organizations. Automation simplifies repetitive tasks, thereby minimizing the likelihood of human error and reallocating resources towards strategic objectives. AI-powered analytics facilitate real-time …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–5 Read article
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A Strategic HRM Framework Integrating Cognitive, Generative, and Sentient AI for Talent Intelligence in Smart Enterprises
Abstract: The accelerating integration of artificial intelligence (AI) within smart enterprises has significantly reshaped the scope and effectiveness of Human Resource Management (HRM). As organizations increasingly rely on intelligent systems, HR functions are evolving from administrative support to strategic decision-making roles. This study proposes a comprehensive strategic HRM framework that integrates three advanced AI paradigms – Cognitive AI, Generative AI, and Sentient AI – to strengthen talent intelligence and workforce planning. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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The Future of Management Accounting: Integrating Artificial Intelligence, Big Data, and Predictive Analytics for Business Optimization
Abstract: This study examines the future of management accounting through the integration of Artificial Intelligence (AI), Big Data, and Predictive Analytics as key drivers of business optimization. The research aims to evaluate how these emerging technologies enhance decision-making efficiency, improve financial forecasting accuracy, and support cost reduction strategies in modern organizations. Adopting a secondary data analysis approach, the study synthesizes global industry reports, empirical studies, and statistical data from 2020 to …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Industry 4.0 and Emotional Intelligence: Synergies for the Future of Work
Abstract: Industry 4.0 is the integration of digital technologies into industrial processes and manufacturing. Another name for it is the fourth industrial revolution. The integration of cyber-physical systems, big data analytics, artificial intelligence (AI), and the Internet of Things (IoT) sets it apart. It is revolutionizing industries by automating and digitizing processes. As organizations become increasingly dependent on technology, which requires lots of change and adaptation, the human element—particularly emotional intelligence …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Enhancing Data Security in ERP-Based Human Capital Management (HCM) Systems: A Study through Workday Security Framework
Abstract: Protecting sensitive human capital data in Enterprise Resource Planning (ERP) systems is essential in today's digital environment. This study investigates data security strategies in ERP-based Human Capital Management (HCM) systems, with a particular focus on the Workday security framework. The analysis covers Workday's strong security measures, such as customizable security settings, role-based permissions, and compliance with international standards, assessing their effectiveness in protecting organizational data. The paper highlights the importance …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 8–17 Read article
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Artificial Intelligence in Supply Chain Management
Abstract: Every company's long-term sustainability depends on an effective supply network. Inventory estimation accuracy is a significant competitive advantage. The supply chain's capacity to satisfy demand is affected by weather, excessive seasonality, and changes in customer perception or media attention. Humans can now think at previously unimaginable levels thanks to AI, which has just been shown to act as an extension of the human brain. Instead of replacing humans, artificial intelligence …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Knowledge Databases: Structure, Function, and Strategic Importance in the Digital Era
Abstract: Knowledge databases play a vital role in contemporary information systems by enabling the systematic storage, organization, and utilization of organizational knowledge. In an era characterized by rapid data generation and digital transformation, organizations increasingly depend on structured knowledge repositories to support informed decision-making and operational efficiency. Knowledge databases combine documented information, experiential insights, and technological tools to transform raw data into meaningful and actionable knowledge. This paper examines the fundamental …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Scientists’ Perspectives on Artificial Intelligence (AI) in Knowledge Resource Centre Services of the Council of Scientific and Industrial Research (CSIR) Laboratories in Uttar Pradesh, India
Abstract: This study examines scientists’ perceptions regarding the adoption and use of Artificial Intelligence (AI) tools within the Knowledge Resource Centres (KRCs) of CSIR laboratories located in Uttar Pradesh, India. A structured survey methodology was employed to gather data from scientists working at CSIR-CDRI, CSIR-CIMAP, CSIR-IITR, and CSIR-NBRI. The findings indicate that most respondents are familiar with AI-based applications and actively utilize them for various research-related activities, including literature searching, plagiarism …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Procore in Construction: Revolutionizing Project Management Through Efficiency and Collaboration
Abstract: Procore has emerged as a groundbreaking platform that revolutionizes construction project management through improved efficiency and collaboration. By addressing inefficiencies inherent in traditional project management approaches, Procore provides real-time communication, centralized data storage, and advanced tools that streamline construction workflows. This paper explores Procore’s role in enhancing project collaboration, quantifying tangible benefits, and analyzing challenges in its implementation. Findings reveal that Procore significantly reduces project durations, administrative overheads, and rework …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Opportunities and Difficulties of Artificial Intelligence in Human Resource Management
Abstract: Artificial Intelligence (AI) is an advanced technology, helpful in analyzing, interpreting, recommending, solving problems, and making decisions for various fields, including Human Resources. Human resources, shortly known as HR, is a complete analysis of the employees of an organization. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations, etc. In today’s era. AI is serving an important role associated with HR practices …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 9–18 Read article
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Application of Artificial Intelligence in Recruitment and Selection Processes: with special reference to Recruitment Phase
Abstract: This study explored the ways in which artificial intelligence is used in recruitment and selection in Human Resource Management. That has been various studies which has been focusing on recruitment and selection but there are only a few of them which have considered AI as a special tool used for recruitment and selection in various organizations. A is being considered as a very important tool which helps in recruitment of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 32–38 Read article
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A Study on the Impact of Advanced Technology on Employee Skill Requirement
Abstract: Advanced technology has changed employees involving their jobs and the skills they need to work effectively. This study analyzing the impact of advanced technology on employee skill requirements in textile industry. A descriptive research design was adopted for the study. Primary data were collected from 130 employees using a structured questionnaire through the convenience sampling method. secondary data were gathered from books, journals, and reliable websites. the collected data were …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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Building Resilient Supply Chains: Lessons from Recent Disruptions
Abstract: The vulnerability of global supply networks has been highlighted by recent interruptions like the COVID-19 epidemic, geopolitical conflicts, and natural calamities brought on by climate change. These incidents have brought to light the necessity for companies to incorporate resilience into their supply chain processes in order to maintain continuity and adjust to unforeseen circumstances. Supply chains that can endure shocks, bounce back fast, and adjust to changing conditions are said …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article