Search
189 articles for “Communication”
-
Strategic Brand Marketing Communications
Abstract: Having a strong brand has become the key to business success. Those without a reputation and marketing strategy will have a hard time succeeding in times of crisis. The brands that connect with customers will win. A good ad has a voice message and can also include direct inspiration. Strategic Brand Management and Communications will educate you how to construct a brand, as well as how to develop key brand …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 20–28 Read article
-
Creation of Efficient Communication and Marketing Plans at Aditya Birla Sun Life Insurance Limited
Abstract: The goal of this study is to create an effective marketing communication strategy for Aditya Birla Sun Life Insurance in Jabalpur using integrated marketing communication. This project will prop the patronage in elegant positioning and raising its trademark and adding deals of life insurance programs through operative marketing juggernauts. The insurance sector of India was studied by learning about varieties of insurance and how it works. It aided in understanding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 11–26 Read article
-
Relationship Building: Good communication is the bridge between confusion and clarity.
Abstract: Man is a gregarious animal. It is not possible for any man to survive for long in total isolation. Like I said in my article, relationship, entwines a man into a community. A community comprised of people. However, it is imperative for all to know the foundation on which such relationships may be built. The human interactions may help to build or crumble a commune. The article is a stroke …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 26–31 Read article
-
A Case Study on Gridle
Abstract: Presently the company is an outcome of the founders' past experience of other ventures before it. They developed a portal for placement coordination which connected student and the industry. After that, they transformed it into a blogging and knowledge-sharing tool. It was during this time, they faced problems of proper communication channels. They realized that using various tools for communication and coordination actually lowered efficiency affecting productivity. In a dilemma …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
-
A Study on Change Management and Innovation in IT Industry in India: HOW IT Companies CAN Foster a Culture of Continuous Improvement
Abstract: In today’s digital era, where technological advancements occur at an unprecedented pace, IT companies must embrace change while minimizing disruption. To remain competitive, organizations need strong change management practices and a culture of continuous improvement where innovation is quickly accepted and effectively integrated. However, change—whether involving schedules, processes, technologies, or structures—remains inherently difficult. Without clear communication of benefits, committed leadership, and active employee participation, resistance can easily slow progress. This …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
-
A Comparison of Employees Productivity in a Hybrid and Physically Work Mode
Abstract: The evolution of workplace dynamics in the 21st century has accelerated drastically, particularly after the global outbreak of COVID-19, which compelled organizations worldwide to adopt flexible work models. Among these, hybrid and fully remote work models have emerged as dominant approaches, each with distinct implications on employee productivity and organizational performance. This research paper investigates and compares productivity outcomes between hybrid and fully remote work environments, focusing on how each …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 1–10 Read article
-
Facebook as an Effective Social Media Communication: SWOT Analysis by Heterogeneous Populace
Abstract: Facebook is the largest Social Networking Site, whoever claims the age of 13 years, can create anaccount. All users can create groups, share and receive photos, personal information, opinions, asdesired by the users without any restrictions on the shared contents. Facebook also allows anyonecan advertise, sell and buy any product. As of today across the globe Facebook has become thebiggest tool for social empowerment for all age groups. But on …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
-
Communicative Effectiveness of Product Placement Among Portuguese and Spanish Audiences
Abstract: This research project focuses on the effectiveness of product placement in James Bond movies. The results are obtained from a sample of 300 Portuguese and Spanish university students, organized in independent groups at random. Three questionnaires were applied, one for each film as there were different brands in the research corpus, and applied in the sample's native languages. Within the methodological procedure developed by Ángel Rodriguez Bravo of the Universitat …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 11–33 Read article
-
A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing
Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article
-
Digital Platform Preferences and Engagement Patterns in Semi-Rural Karnataka: A Study
Abstract: Digital marketing has already entered the education sector due to the proliferation of internet access and mobile technology, which offer scalable, cost-effective and targeted means of communication. As the internet is widely and easily available in rural areas, educational institutions can leverage digital marketing there as well. Objectives: The current study examines the digital platform preferences & engagements of SSLC/ 10th students studying in rural and semi-urban areas. Try to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
Organizational Climate Dimensions and Their Impact on Employee Engagement in IT Companies
Abstract: Employee engagement is a critical factor influencing organizational performance, productivity, and employee retention in the Information Technology (IT) sector. Organizational climate refers to employees' perceptions of the work environment, management practices, communication systems, and organizational policies. This study examines the relationship between organizational climate dimensions and employee engagement among employees working in IT companies. Data were collected from 150 IT professionals through a structured questionnaire. Statistical tools such as percentage …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
-
E-learning: Issues and Challenges of in Indian Education
Abstract: The study in e-learning: issues and challenges of in Indian education institutions of higher education, the issue of utilizing modern information and communication technologies for teaching and learning is very important. E-learning involves the use of digital tools for teaching and learning in education. It enables learners’ study anytime and anywhere with the use of technological tools. It involves the training, delivery of knowledge and motivates the students to interact …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article
-
Research Paper on Work-Home Communication
Abstract: Although generally talking there has been a gender-based division of work (i.e., men working in the open circle and ladies in the private one—being accountable for the household assignments, bringing up kids), the situation has changed since World War II as ladies entered the open workforce. This pattern caused the two beforehand separate degrees to interface and converge into one. Distinctive speculations seemed to clarify the manner by which this …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 1, 2019 · pp. 12–24 Read article
-
Management of Practical Problems Related to the Term-End Examinations (An Educative, Analytical and Ethical Approach for Understanding)
Abstract: Examinations are the compulsory Tests to be conducted by every educational institution when the required number of working days and teaching-learning days are completed to determine the standard of the students. As per the Choice Based Credit System, there will be two examinations namely Internal Examinations and External Examinations. As far as the Internal Examinations, the concerned subject faculty has to seriously and sincerely conduct two to three tests, seminars …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 25–37 Read article
-
Effective Role of E-governance in Higher Education
Abstract: This paper discusses the effective role of E-governance to improve the higher education system in India. This study aims to describe the importance of E-governance in higher education. Electronic governance is the use of records and communications, applied sciences to organize and put into effect and display government programs, procedures and activities. E-governance is predicted to supply efficient and easy-to-facilitate general services, and improve the method of transactions among the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 1, 2020 · pp. 1–6 Read article
-
Work from Anywhere: A New Era
Abstract: New information and communications technologies (ICT) have revolutionized everyday work and life in the 21st century. This research work “Work from Anywhere” provides an outlook in terms of various modes and segments of WFH era. It provides beckons organizations of all hues which are accelerated by the COVID-19 pandemic. The biggest fear that worries today’s world is that collaboration will suffer; leading to loss of employees and productivity and performance …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 40–46 Read article
-
Latest Trends in Development of Soft Skills in Managers for Successful Organisations
Abstract: A skill is a perfect balance between knowledge and behaviour that is to say what is to be done andhow it is to be done. It can also be the balance between practice and time. Soft skills are the nontechnical skills and abilities that will help to carve out a successful career assisting in transformingthe managers to become completely professional. These soft skills not only help in shaping the careerof …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
-
The Emancipating Effect of Education
Abstract: Education in its real sense is an emancipator of self and prejudices which successively unite the mankind. Hence, it demands reverence, respect, honour, devotion and dedication. It also expects high standard of culture and gentlemanliness. The turmoil in the world and the degradation of the countries are the result of lack of proper education. The recent education system creates person of intelligence but not person with humanity. This very reason …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
-
Collection Development Policy for Electronic Resources with Special Reference to University Libraries
Abstract: Collection development in university libraries is developed to achieve certain objectives. In which curriculum studies, academic objectives, cooperation in research, etc. are important aspects. In such a situation, the collection development policy has special importance in the collection of text material in university libraries. Currently, the library is working as an information and e-learning center. Today, the collection, storage, processing, and distribution of information in libraries are being done through …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 16–19 Read article
-
A Technical Approach of HRM SYSTEM IN BSNL
Abstract: We live in a digital age. We all know that the most crucial aspect of human life is communication. An ancient age, we are manipulating business like traditionally. India has many revolutionary changes in business. After indolence India has manipulate slowly business. Because communication is not a broad area. It is not approaching small businessman. Businessman manipulated manually at previous time. After some decade India has change industry. India has …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 26–32 Read article