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212 articles for “Quality”
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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The Impact of Quality Service on Customer Perspectives and Satisfaction in Selected Commercial Banks
Abstract: Bank plays a key role in the entire financial system of the nation. The banking industry has become a fundamental part of the nation’s economic development and for the financial welfare of individuals, businesses, nation etc. A particular kind of financial institution that provides services to its customers is a bank. The satisfaction of the consumer is the first goal for all businesses. Banks offer a wide range of services, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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Total Quality Management and Human Resource Practices in Industrial Sector of Andhra Pradesh State
Abstract: The goal of the study was to determine whether and to what degree specific features contributed to the organizational transformation and, if so, to what degree. For this reason, the following elements were identified: technology advancements such as computerization; ambient economic changes brought about by government policies; globalization and liberalization; privatization; managerial changes; downsizing; and delayering. Organizations were also impacted by changes in employee expectations, attitudes, and skill and qualification …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 40–50 Read article
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Understanding The Culture of Telecommuting and Employee Performance
Abstract: Introduction of telecommunications technology has increased the prospects of work from home. There are difficult times in life of employees wherein it is difficult to meet the professional obligation and fulfil personal needs then work from home is a respite which is a provision where employees can work from home or any place away from the office premise. Telecommuting culture has positive and negative effect on professional development as well …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 17–22 Read article
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Lean Six Sigma and Its Effectiveness
Abstract: Six sigma is a quality program that, when all are claimed and done, improves your customer’s experience, lowers your costs, and builds better leaders. It is a continuous, controlled, and data-driven method of eliminating defects. Here we aim to go for six standard deviations between the mean and the nearest specification limit in any process throughout the life cycle of the product, business, or service. Six sigma is a disciplined …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 6–10 Read article
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Indian Pharma Supply Chain: Making Right Quality, Right Time, Right Patient a Reality
Abstract: Global supply chain, catering to any industry, plays a crucial role in navigating the product to theright customer or consumer. Pharmaceutical supply chains are driven by the same need to fulfil thedemands of the market. With Indian Pharma market being stringently regulated and the variousopportunities it offers, the supply chain plays a key role in delivering a safe and efficacious product.India being the hub for generics and with exports close …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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Procurement Assessment of High-Density Polyethylene Pipe in Department of Water Supply and Sewerage, Nepal
Abstract: High-density polyethylene pipe is a major part in procurement of Water Supply Projects inNepal. Overall objective of this research was to analyze the procurement management analysiswithin Department of Water Supply and Sewerage (DWSS). The study was based on onlinequestionnaire survey among senior employees of DWSS. The management duty assignment incontractual process seems significant for quality assurance. In DWSS, sometimes all theprocurement process was made by regional offices and sent for …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 Read article
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A Case of two-fold growth- Capturing Domestic and International Markets” A case study of Vega Helmets, Belagavi. Karnataka, India
Abstract: Exploring foreign markets is an audacious business strategy, it enables the business organization to sniff fresh air to get a new lease of life, and the successful tale of “VEGA AUTO ACCESSORIES Pvt. Ltd” is a testimony of how to make hay while the sun shines. It relies on catering to the “Safety and security needs of the bikers against the road accidents while also providing them with a luxurious, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Assessing the Role of India Post Payments Bank in Promoting Financial Inclusion: A Study on Customer Satisfaction
Abstract: Financial inclusion remains a critical objective in India’s economic development agenda, particularly in extending formal banking services to rural and underserved populations. India Post Payments Bank (IPPB), launched in 2018 under the Department of Posts, represents a unique institutional model that combines digital banking with an extensive postal network to enhance financial accessibility. This study assesses the role of IPPB in promoting financial inclusion, with a specific focus on customer …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Shifting Customer Preference and Smart Phones
Abstract: Now a days customer preference has been drastically changed, with technological advancement moremoney in the hands of young people. It is seen that Smart phone companies are selling cheaperphones with great features and affordable in nature due to which common people in India havebought in large numbers. Also availability of smartphones in e-commerce platform has made themarket is very competitive. It and increases the larger choice for the customer and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Data Integrity in the Pharmaceutical Industry
Abstract: Data should have consistency, completeness, accuracy which is the main requirement of data integrity. Safety of data is abeyance of—GDPR (General Data Protection Regulation) compliance – and security should be followed to regulatory compliance then such data become data integrity. It is maintained by a collection of processes, rules, and standards implemented till the finish product/drugs. Presently, the most discussed topic in the pharmaceutical/healthcare industry is the Data Integrity. Pharmaceutical …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 14–23 Read article
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Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector
Abstract: Customer Experience Management (CEM) has increasingly become a pivotal source of competitive advantage in service industries, particularly in the retail sector, where product differentiation is minimal and price-based competition is easily replicable. In such an environment, the overall experience perceived by customers across multiple touchpoints plays a decisive role in shaping brand preference, loyalty, and long-term profitability. This empirical study examines the role of Customer Experience Management as a strategic …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 15–19 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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Transformational Leadership
Abstract: It’s very important to understand to make leaders and explore leadership qualities in commonpeople. Leadership qualities cannot be imparted to a person. Rather it needs to havetransformation. We need to explore leadership qualities in the common man. In an organizationalcontext, we need to find out leaders from common employees and it does not come withdesignation or authority. If any organization is not able to find out leadership qualities incommon employees, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 31–35 Read article
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Financing Health in India: An Overview
Abstract: Financing health care means ensuring adequate funds for health care to provide equitable access to all people and to reduce financial burden on the people. India’s healthcare system is neither sufficient nor updated. Quality of health care services is one serious issue in the country. Each year 122 person per 1 lakh die due to poor quality of care. There is linkage between poor quality of health service and low …
Published in NOLEGEIN Journal of Leadership and Strategic Management · pp. 13–16 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Effect of Hello English Programme of Government of Kerala for Enhancing Communication Skills among Primary School Students
Abstract: Achievements in maintaining the quality of education in Kerala’s classrooms are, no doubt, appreciable. The strategies and innovative projects we practiced here are a model for other states and India. All over the country in the field of education, the curriculum and textbooks play an important role in teaching. But when transacting the curriculum, innovative methods should be adopted with new changing life and surroundings. For years, in government and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Life Skill-A Dynamic Multi-dimensional Process Encompassing Human Development
Abstract: Education has been regarded as both an end in itself and as a means of realizing other desirableends. It develops the personality and rationality of individuals, qualifies them to full files certaineconomic, political and cultural functions and there by improve their socio-economic status. Byunderstanding the world scenario the quality education and empowerment of youth are very muchneeded in the context of Globalization, Liberalization and Internationalization. An effectiveeducational system is an …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article