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316 articles for “Values”
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well-known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world , blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 15–24 Read article
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A Comparative Analysis of Public and Private Mutual Funds: A Study of SBI Mutual Funds and Aditya Birla Sun Life Mutual Funds
Abstract: Performance appraisal of mutual funds operating in the public sector and private sector provides critical insight into how ownership structure, management style, and strategic objectives influence investment outcomes. This paper compares SBI Mutual Fund, which represents the public sector, with Aditya Birla Sun Life Mutual Fund (ABSLMF), which represents the private sector. The key performance indicators that form part of the analysis include risk-adjusted returns, namely Sharpe Ratio, Treynor Ratio, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Role of Blue Ocean Strategy in Marketing of Mobiles
Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Leadership Propositions for Team Success in India
Abstract: We know remarkably little about how leaders establish and manage effective teams, despite the prevalence of leadership influences on organisational team performance and the substantial literatures on leadership and team/group dynamics. “Functional leadership” is the prism through which we examine leader-team dynamics in this study. This concept basically states that the leader's primary responsibility is to do, or get done, whatever functions are not being handled sufficiently in terms of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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Dilemma of Modern Marketers: Effective Branding in a VUCA World
Abstract: Just like a lighthouse, the brand can help a company maneuver safely through the threats of the VUCA world. In ever-changing and increasingly competitive world, decision makers everywhere have one common objective—they chase constantly and that is, profitable growth. However, the world in which they pursue it is confusingly ambiguous and changing constantly. Security in decision-making and choices of actions are illusions. The world of corporate leaders remains VUCA and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 5–8 Read article
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Change And Resistance
Abstract: From the olden days, the early man was in a continuous effort to improve his abilities to make his life easy and comfortable. Since those days, the early man made the best use of his intelligence to transform his hard work, which required more physical labour into smart work that demanded more mental labour. The only root cause for this transformation of the ancient man is the intense urge for …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 29–36 Read article
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Marketing Customer engagement & Social media Advertisement
Abstract: This marketing plan for Death Star aims to improve the customer engagement through effective use of social media platforms. This marketing plan analyses the existing customer market and customer engagement, using which new strategies are developed to improve the customer engagement in the social media platforms. This report relies on the use of secondary information from various academic and non-academic sources.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 1–18 Read article
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Examining the Viewpoints of Corporate Leaders in Andhra Pradesh on the Ever-Changing and Difficult Leadership Roles and Responsibilities
Abstract: Leadership is the process of convincing people to do what you want them to do in order to achieve set goals willingly and enthusiastically. The responses vary along a continuum ranging from resistance to commitment. Today’s workplace is one where change is a fact of life. To keep organizations competent in the face of such rapid changes, environmental changes necessarily require higher levels of managerial effectiveness. Supporting this point of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 20–27 Read article
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Corporate Digital Leadership
Abstract: International strategy means expanding your business to compete across national borders. Today, almost 3/4th of the sales revenue of many companies in United States comes from multinational corporations. Either US firms compete abroad or foreign firms sell in the United States. In other words, most successful firms end up expanding internationally. There are three critical questions to be analyzed before expanding businesses in G7 AND BRICS countries.
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 26–30 Read article
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The Study Related to Overvalued and Undervalued Stocks with Special Reference to Portfolio Management
Abstract: Market observers consider an investment "fully valued" when its market price matches its underlying value. However, an asset is either undervalued or overvalued if its market price differs from its value. Portfolio management prevents stock overvaluation and undervaluation by collecting and monitoring assets that satisfy an investor's long-term financial objectives and risk aversion. Stocks that are overvalued are those which are sold for a price that exceeds their true value. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 1–10 Read article
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Paradigm shift in Supply Chain – Post Pandemic Era.
Abstract: Many organizations lost its importance and performance during covid period. Supply chain of manyorganizations became totally defunct. Even financial supply chain also was not working and financegot stuck across the world. Now we need to design the supply chain and supply chain network in a newway. So we can defend any situation in future. In the 1940s and 1950s, the focus was into materialhandling in labor intensive operations and making …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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Organizational Culture's Impact on Workers' Performance and Output
Abstract: This research explores how organizational culture shapes employee performance and productivity. Defined by shared values, beliefs, and behaviors, organizational culture influences workplace decision-making, collaboration, and motivation. A positive culture encourages innovation, commitment, and job satisfaction, leading to improved performance, whereas a weak culture can negatively affect productivity. Adopting a mixed-methods approach, the study integrates employee surveys, statistical analysis, literature reviews, case studies, and expert interviews. The findings highlight a strong …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 29–33 Read article
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A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Domestic Payment Frauds in India (2022–2025): A Quantitative Analysis of Trends, Risk Indicators, and Policy Implications
Abstract: The rapid rise of digital payment systems in India, especially the Unified Payments Interface (UPI), has changed how financial transactions are made by improving convenience, speed, and access for everyone. However, this increase in digital payments has also led to more cyber-related risks, particularly domestic payment fraud. This research aims to look at the patterns and implications of domestic payment fraud in India from September 2022 to March 2025, using …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 6–15 Read article
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A Study on Recent Trends in Digital Payment System in India
Abstract: India’s digital payment ecosystem has experienced an unprecedented transformation over the past decade, positioning the country as one of the global leaders in real-time digital transactions. This rapid growth has been primarily driven by the Unified Payments Interface (UPI), strong government initiatives under Digital India, expansion of digital public infrastructure, increasing smartphone penetration, and continuous innovation by fintech companies. My study examines recent trends in India’s digital payment landscape during …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Purpose-Driven Startups: A Holistic Leadership Framework for Building Resilient and Scalable Ventures
Abstract: Leadership in the twenty-first century is increasingly challenged by rapid technological disruption, systemic uncertainty, and expanding stakeholder expectations, making traditional hierarchical approaches less effective. The NAVIGATOR™ Model for Leadership & Strategy offers a comprehensive, future-ready framework designed to address these complexities by redefining leadership as a continuous journey of purpose, adaptation, ethical judgment, and value creation. Rooted in systems thinking and a purpose-driven philosophy, the model emphasizes the integration of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Empowering Workplaces: The Role of DEI in Shaping Organizational Culture and Innovation
Abstract: By fostering an atmosphere where everyone is valued, respected, and encouraged to realize their full potential, diversity, equity, and inclusion, or DEI, significantly contribute to the formation of organizational culture. By integrating diverse perspectives, organizations unlock creativity and innovation, as individuals contribute a wide array of experiences, talents, and viewpoints. A commitment to equity ensures opportunities are distributed fairly, removing obstacles that hinder the progress of underrepresented groups. Inclusion, which …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 20–24 Read article
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An Analytical Study of Dividend Policy on Alkem Laboratories limited
Abstract: A dividend is the percentage of a company's net earnings that are given to each shareholder as a return on their investment in the business. A company's dividend policy outlines how it will distribute dividends. A dividend policy outlines the process by which a business will distribute dividends to its owners. The payout details in this structure include the frequency, timing, and amount of distribution. In this study researcher analyze …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 14–19 Read article