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1686 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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A Comparative Study of the Impact of Behavioural Finance on Equity Investment Decisions: Evidence from Investors in Junagadh and Rajkot
Abstract: This study examines the influence of behavioural finance on equity investment decisions among individual investors in Junagadh and Rajkot. The research is based on primary data collected through structured questionnaires administered to 200 respondents, with an equal representation of 100 investors from each city. The study specifically focuses on key behavioural biases, including overconfidence, familiarity bias, regret aversion, and narrow framing, and further evaluates the impact of demographic factors such …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
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Earliest Validated Learning
Abstract: The journey of entrepreneurship starts with identification of problem which needs to be solved. Existing practices such as minimum viable product is more focussed towards the validation of solution to the problem. There is no point in progressing further if the problem identified does not worth solving, so validation of problem is the first and very important activity in entrepreneurship journey. The earliest validated learning (EVL) is a set of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 30–34 Read article
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An Overview of the Development of the Indian Startup Ecosystem for Training Young Entrepreneurs
Abstract: India is a developing South Asian country. It is the most populous and seventh-largest country by area. A huge population indicates a vast potential market in India, which puts further pressure on employment in the country. In addition, India has a rapidly growing youth population. Young people are constantly coming up with new and innovative ideas, and those ideas must be transformed into job creation. In the current decade, India …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 8–12 Read article
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Bringing Gender Gaps in Economics Empowerment: Issues, Challenges, and Opportunities for Women
Abstract: This study examines gender inequality and its influence on women’s economic empowerment, highlighting the challenges they encounter and the opportunities available to them across different areas of life. The study addresses the multidimensional barriers women encounter, including educational inequality, labor market discrimination, limited access to financial resources, and sociocultural constraints, which hinder their full participation in economic activities. The primary objective of this paper is to analyze how these factors …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Assessing the Impact of Work from Home on Employeeproductivity in the Modern Workplace
Abstract: Work from Home (WFH), also called remote work, became very common during the COVID-19 pandemic when many organizations allowed employees to work from their homes to continue their work safely. This research focuses on how working from home affects employee productivity. WFH has several positive effects. Employees save time because they do not need to travel to the office, which can reduce stress and give them more time to focus …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 1–11 Read article
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Practices of National Service Schemes (NSS) for Enhancing Social Commitment among Undergraduate Students in Kerala
Abstract: The National Service Scheme (NSS) was established in 1969 with the primary goal of developing the character and personality of student youth through voluntary community service. It was initially launched in 37 universities, involving approximately 40,000 volunteers. However, over time and as a Pan-Indian program, the number of educational institutions covered by NSS has grown year after year. A potent and successful media initiative in the higher education system is …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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A Study on the Impact of Advanced Technology on Employee Skill Requirement
Abstract: Advanced technology has changed employees involving their jobs and the skills they need to work effectively. This study analyzing the impact of advanced technology on employee skill requirements in textile industry. A descriptive research design was adopted for the study. Primary data were collected from 130 employees using a structured questionnaire through the convenience sampling method. secondary data were gathered from books, journals, and reliable websites. the collected data were …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Managing Energy Crisis Through Local Resources: The Case of India
Abstract: This paper reviews the present crisis in the field of energy. The gap between demand and supply in the field of energy is widening. There is also a need for environment-friendly, economical and efficient sources of energy. There are sustainable development goals, which have to be achieved by the year 2030, which require renewable sources of energy. The authors suggest the development of biofuel as an alternative fuel. The authors …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 16–20 Read article
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Strategic Implementation and Change Management in Nigeria’s Higher Education: Organisational Opportunities for Rivers State University in the Online Distance Learning Market
Abstract: Change within organizations is essential for growth and adaptability, helping to minimize the risks of obsolescence or strategic drift. In the Higher Education (HE) sector, new and evolving modes of teaching and learning present significant opportunities, offering advantages such as improved access to educational resources and the expansion of markets for distance learning. For universities in Nigeria, strategic management through effective policy formulation and planning is crucial to capitalize on …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 12–19 Read article
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From Influence to Action: The Role of Investment Influencers in Student Financial Education
Abstract: The financial education system which existing today has experienced major changes because social media platforms expanded their user base at an unprecedented rate. The emergence of investment influencers who people refer to as “finfluencers” has transformed financial information dissemination through platforms like YouTube and Instagram and Twitter. The study investigates how these influencers affect financial education and literacy development in Indian college students. The research team gathered primary data from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 10–16 Read article
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A Study on Dark Side of Entrepreneurs
Abstract: The life of an entrepreneur sounds exciting when you are on the exterior looking in. Entrepreneurcomes in the showcase by setting claim plan, making possess rules, and building the sort of companyin which he/she does work. Numerous new ventures have qualities and practices that license them toprevail in their organizations. These same characteristics can regularly demonstrate hindering intheir parts. Entrepreneurs confront difficulties in social and proficient intelligence due to theiridentity …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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Understanding The New Education Policy 2020 - What Does It Mean for India
Abstract: The new Education Policy (2021) is a significant step towards upgrading India's education system for the 21st century and ensuring that the students of the country have the information and skills necessary to compete effectively in the global economy. The policy that the government has outlined outlines a comprehensive framework that will help create an environment where students have access to the best educational opportunities, teachers are empowered and motivated, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 30–34 Read article
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Making an Engaged Team: Deconstructing a Case Study of a Practicing Indian Organization
Abstract: Demystifying the Force of Empowerment—A Case of a Well-Designed Organization. While the 21stcentury unfolds, executives will become increasingly tuned into the overall strategy of the company.The core of the need to manage the organization is scientific, growth, not just engineering, or justmarketing, or maybe product, or maybe even leadership. Firms that succeed in fast-changingenvironments have created organizational cultures and practises that enable them to quickly andrespond. It is as important …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Unemployment After Education: Analyzing Causes, Consequences, And Solutions
Abstract: In the contemporary landscape, the gap between educational attainment and successful integration into the workforce has become a pressing issue. Despite the increasing emphasis on education as a pathway to socio-economic mobility, a significant number of individuals find themselves grappling with unemployment upon completing their formal education. This trend has sparked concerns among policymakers, educators, and stakeholders alike, prompting a deeper exploration into the factors contributing to this post-education unemployment …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 13–18 Read article
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The Impact of Green HRM Practices on Employee Job Satisfaction: A Case Study of Multinational Corporations
Abstract: Background: It has been established that green human resource management, or GHRM, is crucial to organizational sustainability, particularly in multinational corporations (MNCs). Although environmental performance has been mentioned in the literature as a potential advantage, the impact of GHRM on employee work satisfaction has been mostly overlooked. Aim: This study aims toinvestigate the effects of GHRM policies on workers' job satisfaction in a subset of multinational firms. Method: A quantitative …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 · pp. 1–11 Read article
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A Strategic HRM Framework Integrating Cognitive, Generative, and Sentient AI for Talent Intelligence in Smart Enterprises
Abstract: The accelerating integration of artificial intelligence (AI) within smart enterprises has significantly reshaped the scope and effectiveness of Human Resource Management (HRM). As organizations increasingly rely on intelligent systems, HR functions are evolving from administrative support to strategic decision-making roles. This study proposes a comprehensive strategic HRM framework that integrates three advanced AI paradigms – Cognitive AI, Generative AI, and Sentient AI – to strengthen talent intelligence and workforce planning. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article