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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Influence of Culture and Subculture
Abstract: This research study aims to explore the field of marketing strategy utilized during the off-season in a five-star hotel in Pune. This will be done by evaluating the effectiveness of the marketing strategies of the hotel based on the seven elements of the marketing mix. The first objective of the study is how product, price, place, promotion, process, physical evidence, and people affect the marketing strategies of hotel in the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 9–17 Read article
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Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on Counties
Abstract: This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 19–25 Read article
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An Empirical Study on Payscale Measurment Practices in Hospitals Sector
Abstract: Human resource management practices are to manage the employee salaries, benefits and allowances in systemic manner. It involves managing a payroll department by introducing them to the most applicable core management skills. It builds on the foundation of a Payroll Compliance Practitioner’s experience, knowledge and application of legislative monitoring and effective communication of payroll programs and policies. The research is descriptive type of research. The data was collected from the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 38–42 Read article
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Factors Affecting Job Satisfaction in Industrial Sector
Abstract: Job satisfaction is defined as the extent to which an employee feels self-motivated, content and satisfied with his/her job. An employee feels job satisfaction when he or she is having job stability, career growth and a comfortable work life balance. Job satisfaction or employee satisfaction is a measure of workers’ contentedness with their job. Job satisfaction can be measured in cognitive, affective, and behavioral components. Job satisfaction refers to how …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 32–39 Read article
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Covid19 -Reforms And Considerations A Human Resource Perspective
Abstract: December 2019 will be known in the history of mankind as a year that changed the course of corporate work environment and normal human life cycle. China claimed the first case of an indifferent and unknown form of Pneumonia on 31 December 2019. This rare form of virus spread like wild fire and gripped the entire China and was now ready to create world havoc. The World Health Organization-WHO took …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 9–17 Read article
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Analysis of An Evolving HR Shared Services Model in a Software Product-based Company
Abstract: The HR shared services model is one of the most implemented models in the present-day organisations. The central idea is to divide the functions based on nature and expertise and have a HR shared services centre as the support unit for all the functions. However, based on the organisational structure, resource allocation, and other constraints, many companies have developeda derived form of HRSS model in the organisations. This study tries …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
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Reducing Incivility at Workplace: Primary Prevention is the Answer
Abstract: We see millions of people going to work every day but there are only a few luck ones who don’t experience workplace incivility. Workplace incivility originated by Anderson and Pearson in 1999 simply mean rude, discourteous behavior, hidden aggression towards anyone. Majority of the people are victim of uncivil behavior of some or other kind like verbal aggression, emotional abuse, bullying or even violence at workplaces. Research has already proved …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Diversity, Equity, and Inclusion: Key Strategies for HR Professionals
Abstract: In the modern and fast-changing global work environment, Diversity, Equity, and Inclusion (DEI) have become vital components for enhancing organizational performance and ensuring long-term success. Human Resource (HR) professionals have a key responsibility in integrating DEI values into workplace culture, organizational policies, and everyday practices. This study explores practical approaches that HR professionals can use to effectively introduce and maintain DEI initiatives within varied organizational contexts. It highlights the significance …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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Information Technology for Corporate Survival and Growth: Learning from the past and preparing for the future.
Abstract: This essay examines the significant influence of technology on company operations, emphasizing the role those technical advancements—or their absence—have on the success and failure of companies. Through an analysis of past case studies involving corporations such as Remington, Kodak, and Sony, the study draws attention to the crucial errors committed because of failing to recognize emerging technologies and their consequences. The article attempts to give modern corporate leaders practical insights …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 7–14 Read article
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A Research Paper on Stress Management Among Bank Employees in Porbandar City
Abstract: The Banking sector is the helping hand of any up to date financial system. It is one of the important financial pillars of the financial system which plays a very much important role in the achievement / breakdown of an economy. Banks are one of the oldest financial mediators in the financial system. The banking system reflects the economic health of the country. Today banking sector is growing very fast. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 19–24 Read article
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An Empirical Study on Reasons for Employee Absenteeism in Manufacturing Industries, Hyderabad
Abstract: The purpose of this empirical research is to better understand what factors contribute to absenteeism in Hyderabad, India’s industrial sector. One hundred workers from a variety of Hyderabad-based manufacturing firms served as the study’s sample. A questionnaire was used to collect the data, and then descriptive statistics and regression analysis were used to examine the results. The survey found that health problems, personal reasons, and job discontent were the most …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 Read article
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Dilemma of Modern Marketers: Effective Branding in a VUCA World
Abstract: Just like a lighthouse, the brand can help a company maneuver safely through the threats of the VUCA world. In ever-changing and increasingly competitive world, decision makers everywhere have one common objective—they chase constantly and that is, profitable growth. However, the world in which they pursue it is confusingly ambiguous and changing constantly. Security in decision-making and choices of actions are illusions. The world of corporate leaders remains VUCA and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 5–8 Read article
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Assessing Productivity Outcomes in Remote and Hybrid Work Environment
Abstract: In the third decade of the twenty-first century, remote work – particularly work from home – has become a widely adopted employment model across industries, driven by digital advancements and the demand for flexible work arrangements. This study examines the qualitative impact of remote and flexible work practices on employee well-being and productivity. The research focuses on four key dimensions: work– life balance, social interaction, perceived control over work, and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 20–27 Read article
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Implications of Technological Innovations for Social Work Education: A Paradigm Shift During COVID-19
Abstract: In unprecedented and challenging conditions, social work education, and practice have been crossing the roads without any expected outcomes. Social work educators with substantial practical experience and pedagogical knowledge must possess skills and competencies to adapt various creative approaches to teaching social work education during an unprecedented situation like COVID-19 lockdowns. The authors attempted to develop coping mechanisms with the usage of electronic gadgets in addressing issues and challenges like …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 25–30 Read article
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Performance Management: Taking a Step forward in Managing Employee Performance and Driving Business Results
Abstract: Organizations at present have become very competitive due to the fact that there is no monopoly inthe present market scenario. There are many similar organizations belonging to a particular sectorand some are doing well while others are not. What makes some organizations more successful thanthe others are the employees working in those organizations. The organizations at present havemoved from a traditional performance appraisal system to a more formal performance managementsystem …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
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A Study on Impact of DEI Initiatives on Organizational Culture and Performance
Abstract: Diversity, Equity, and Inclusion (DEI) initiatives have become essential for organizations seeking to build fair, respectful, and high-performing workplaces. This study examines the impact of DEI initiatives on organizational culture and organizational performance with particular attention to four dimensions: workforce diversity, inclusive leadership, equity in HR practices, and employee engagement in DEI programs. A descriptive research design was adopted, and primary data were collected from 110 employees using a structured …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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A Study on Market Fluctuations in Cryptocurrency and Its Impact on Consumers Perception Towards Investment
Abstract: The world of cryptocurrencies is exciting and dynamic. Cryptocurrency is any virtual currency that uses cryptography to secure transactions. Cryptocurrencies lack a centralized issuing authority and instead rely on a decentralised system to record transactions. And issue new units. The use of cryptocurrencies is illegal in some countries, but it is a massive business in others. That authorities have embraced, but cryptocurrency's dominance is undeniable and has taken the market …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 · pp. 12–21 Read article
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Assuring Livelihood in COVID-19: Present and Future Approach
Abstract: Nature always challenge human with its own creations forcing us to dwell “Where we lack?” This time nature comes with a deadly virus called “COVID-19” exposing our health care system’s weakness. Highlighting the need of advancement of countries in the field of medical science. This virus is the good advertisement for hygiene promotion. The spread of this virus wants us to evaluate whether current hygiene practices are safe or not. …
Published in NOLEGEIN Journal of Management Information Systems · pp. 1–3 Read article
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Comparative Analysis of Goods and Services Tax Collections in India During COVID-19
Abstract: The COVID period is a good lesson to all the categories of society. It is not an exception to the government too. In connection with the collection of revenues in the form of taxes become difficult for the concerned authorities during the pandemic. The collection of Goods and Services Tax (GST) would too be impacted due to the coronavirus spread in the country, this leads the disruptions in the production …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 8–12 Read article
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Consumer buying behavior and advertising analysis for soft drinks
Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article