Search
525 articles for “E-marketing”
-
Analysis of Indian Equity Fund System
Abstract: A shared support may be a sort of professionally overseen shared finance that pools the money of numerous financial specialists to buy securities such as stocks, bonds, cash showcase rebellious, and other resources. A shared finance is overseen by a proficient cash supervisor who distributes the fund's speculations and looks for to create capital picks up and wage for the fund's financial specialists. The main idea to carry out this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 41–50 Read article
-
BUSINESS PERFORMANCE OF THE MSME’s IN SRIKAKULAM DISTRICT OF ANDHRA PRADESH
Abstract: MSMEs, or micro, small, and medium-sized enterprises, are the catalyst for economic expansion that supports fair development. The industry's main benefit is its inexpensive capital cost employment potential. Compared to companies, the MSME sector has a significantly higher labour intensity. Enterprise performance evaluation should consider several kinds of factors, including future potential and social advantages of the company in addition to the financial standing of the marketing at this point …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 59–69 Read article
-
Impact of Social Media on Children
Abstract: As technology advances and virtual experiences become more prevalent, individuals are spending an increasing amount of time consuming online content. This phenomenon is particularly evident among today's children, who are born into a digital world where communication technology and the internet are readily accessible. This exploratory study aims to comprehend children's social media behavior and their motivations for sharing their consumption patterns and brand experiences through social media. The study …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 25–30 Read article
-
Computerized Accounting System for Small Businesses with Mobile Applications
Abstract: Small and medium-sized enterprises (SMEs) have long been known as important engines of the Indianeconomy. In addition to encouraging private ownership and entrepreneurship, SMEs are flexible andable to quickly adapt to changing market supply and demand. The aim of this study was to show thathow the factors of barrier affected practicing of accounting software system in SMEs of India.Informationalisation is a key strategy for creating modern business systems and improving …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
-
Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Digital Approach to the Cost Management of Construction Works: Exploring Key Areas for Operations Improvement
Abstract: Digital approaches to construction cost management use digital technology to analyze project data and improve operations, cost predictions, identify cost drivers, set budgets, and reduce the risk of going over budget. However, empirical evidence indicates that the software and hardware requirements in performing cost estimation vary. These requirements vary depending on the technological advancement, the client and/or market demand, and the users’ needs, amongst other factors. There is thus scope …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 21–32 Read article
-
A Study on Managing Workforce Ecosystem of the Budding Start-up in India
Abstract: Managing the workforce ecosystem of a budding start-up in India can be a challenging task, but it is crucial for the success of the business. In this context, it is important to understand the needs and aspirations of the employees and create a work environment that promotes collaboration, creativity, and innovation. Effective workforce management involves recruiting and hiring the right talent, providing them with adequate training and development opportunities, creating …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 19–23 Read article
-
Significance of Organizational Behavior
Abstract: This research paper intends to investigate the relevance of maintaining organizational behaviour in contemporary work environments. The study of how people interact and influence one another within groups, organizations, and institutions is known as organizational behaviour. The paper highlights the key reasons why organizations should prioritize and maintain a positive organizational behavior climate. The purpose and objective of this research is to answer these questions which includes: What is organizational …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 21–25 Read article
-
Future Economy and the Challenges before Labor and their Organizations
Abstract: The main question to answer by this paper is to know how future economy will be and how it will affect the labor workforce and their organization, i.e., the trade unions. As we are moving in a world where the nature of jobs is changing and this is affecting the labor as they are getting eliminated from the economy. With platform capitalism coming into picture, the meaning of contract has …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 38–45 Read article
-
Appraisal of Entrepreneurial Environment in Nigeria and Growth in the Informal Sector: 2015-2023
Abstract: The paper highlights the outlook of the entrepreneurial environment in Nigeria and the informal sector between 2015 to 2023. It appraised and discussed the challenges of business environment encountered by entrepreneurs within the years in context. The paper discussed the Nigerian business environment and its relationship with the Nigerian entrepreneur also gives an exposure on the strengths of entrepreneurs given the challenges from the business environment. Strategic management was discussed …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
-
The Change in Consumer Buying Behaviour, respective of time
Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article
-
Effect of Entrepreneurial Environment’s Risk Management on Business Sustainability: A Study of Dangote Cement PLC, Nigeria
Abstract: This paper investigates the pivotal role of risk management and its impact on business sustainability. It delves into the strategies and approaches entrepreneurs use to identify, assess, and mitigate risks, which in turn improves their ability to seize opportunities in a dynamic and uncertain entrepreneurial landscape. The methodology employed is a combination of desk review and content analysis, involving the systematic collection, evaluation, and synthesis of existing data from various …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 129–137 Read article
-
Performance Management: Taking a Step forward in Managing Employee Performance and Driving Business Results
Abstract: Organizations at present have become very competitive due to the fact that there is no monopoly inthe present market scenario. There are many similar organizations belonging to a particular sectorand some are doing well while others are not. What makes some organizations more successful thanthe others are the employees working in those organizations. The organizations at present havemoved from a traditional performance appraisal system to a more formal performance managementsystem …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
-
A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
-
Customer Perception of Pricing Strategies and Their Influence on Hotel Booking Decisions: Evidence from Rajasthan
Abstract: The growing competitiveness and fluctuating demands of tourism are a challenge to the hospitality industry, and the issue of prices is a critical issue that determines the choice of hotels to stay. Hotels commonly vary the price of their rooms using dynamic, seasonal, discount, and corporate pricing to maximize their occupancy and income. Price differences, however, are seen differently by customers, and this poses a challenge in ensuring price transparency, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 17–28 Read article
-
Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review
Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
-
An Analysis of Empowering Women Entrepreneurship in Telangana State
Abstract: Down the ages, the potentials of matron had been suppressed and that they had been dealt with as secondary inhabitant in all of the cultures. Owing to the male dominated society, women entrepreneurs’ mostly neglected in traditional lifetime of society. Even then, there are success cases of women-run business units, details of which might inspire the women entrepreneurs within the scene. These days women are trying to erase such mark …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 6–11 Read article
-
SWOT Analysis of Reverse Mortgage in India vis-à-vis USA Market
Abstract: In a country like India, owning a home is one of the most cherished dreams for every individual. Being a home owner, most of the people feel pride in the young age and protected in the old age. Senior Citizens are a growing section of the Indian economy and dependency in old age is increasing day by day. There is significant increase in longevity and low mortality, on the other …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 28–34 Read article
-
Economic Analysis of Advertising Agency Services
Abstract: We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the US advertising agency industry: what accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger’s (2005, 2008) cost-based theory of bundling, we develop a simple model of an agency’s decision to unbundle as a tradeoff between the fixed cost to the advertiser of establishing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 26–31 Read article
-
Difficulties in Financial Risk Management: A Review of AI Applications
Abstract: This paper analyses several uses of artificial intelligence (AI) techniques in financial risk management. Financial technology has significantly transformed company operations, requiring an adaptation within the financial industry. Financial risk management need reorganization owing to the reduced effectiveness of previously used solutions. The artificial intelligence methodologies shown their effectiveness and enabled swift, economical, and improved financial risk management in financial institutions and enterprises. This research seeks to clarify the use …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article