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1246 articles for “Psychological, COVID-19, Education system, Online education, Behavioral, Cognitive development.”
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Change And Resistance
Abstract: From the olden days, the early man was in a continuous effort to improve his abilities to make his life easy and comfortable. Since those days, the early man made the best use of his intelligence to transform his hard work, which required more physical labour into smart work that demanded more mental labour. The only root cause for this transformation of the ancient man is the intense urge for …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 29–36 Read article
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Performance Management: Taking a Step forward in Managing Employee Performance and Driving Business Results
Abstract: Organizations at present have become very competitive due to the fact that there is no monopoly inthe present market scenario. There are many similar organizations belonging to a particular sectorand some are doing well while others are not. What makes some organizations more successful thanthe others are the employees working in those organizations. The organizations at present havemoved from a traditional performance appraisal system to a more formal performance managementsystem …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
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Assessing Training Needs of Madhya Pradesh State Tourism Development Corporation (MPSTDC) Hotel Staff: Identifying and Industry Needs
Abstract: Training of all employees is important as customers interact with employees in different departments and they all must be well trained. When employees join the hotel, they should be given proper training. Training and its feedback would help in improving process quality and also lead to improvement in employees’ performance. Training can mainly be focused on employees who are not meeting their targets, are weak, or are creating a hindrance …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 11–19 Read article
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Supply Chain–Significance and Future Trends
Abstract: Supply chain is competitive tool for all organizations in present time. Much importance was not givenearlier, but now focus has been shifted and supply chain management has got its due importance.Paradigm has been changed. Product development has become very important. Supply the product toconsumers is also important as consumer is now more demanding. Supply chain dynamics is going tobe changed as we are approaching towards a new world order. Supply …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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Electronic Resources: Their Importance, Characteristics, Types, Issues and Challenges and Comparison with Print Resources—: An Analysis
Abstract: The purpose of this paper is to know the importance, characteristics, types, issues and challenges of e-resources and also know the comparisons with print resources. E-resources contain e-books, e-journals, e-magazine, e-thesis and dissertation, e-newspapers, e-reference sources, etc.; all these resources are stored in the computer as an electronic form, which is called a database. E-resources are becoming very important for each and every library these days as they are more …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 1–9 Read article
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Are Social Networks Good for Our Society?
Abstract: Social media is not always an online distraction or diversion platform. But it is one of the best ways to stay updated about the latest and trending news. Most of the news channels, multi-national companies, etc. make use of social media to convey their message so that it reaches to the maximum number of masses. This helps the general public to stay informed about the current matters without any delay. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 20–23 Read article
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A Study on Implementing Technical Skills as a Subject of Curriculum for Management Students
Abstract: The study's focus states that besides temperament development, it is vital to drill technical skills in management students. During this explicit analysis, the importance of tools like SAP, TABLEAU, LINUX, SQL, DATAPINE, SAS, APACHE SPARK, QUALTRICS, MS OFFICE, HIGHCHARTS, fast BOOK etc. prompt the institutions to implement such skills within the syllabus for management graduates, so that the students will place them into utility and enhance their skills. These skills …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Effectiveness of Television Advertisement Towards Eating Habits of Children in Tirupur City
Abstract: This research emphasizes on the impact of television food advertisement on the eating habits of children; for this, the study is conducted on 160 respondents in Tirupur city; data were analyzed by percentage and Garrett ranking technique under convenient sampling techniques. The study concentrated on the elements of television advertisements that influence children to seek food products and the kinds of foods that children demand after viewing advertisements on television. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Communicative Effectiveness of Product Placement Among Portuguese and Spanish Audiences
Abstract: This research project focuses on the effectiveness of product placement in James Bond movies. The results are obtained from a sample of 300 Portuguese and Spanish university students, organized in independent groups at random. Three questionnaires were applied, one for each film as there were different brands in the research corpus, and applied in the sample's native languages. Within the methodological procedure developed by Ángel Rodriguez Bravo of the Universitat …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 11–33 Read article
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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British Airways- A SWOT and PESTLE Analysis -The impact of Europe 2020 policy
Abstract: British airways has an established identity in the field of civil aviation. Not only it has a long history but also a very progressive outlook and healthy bottom-line. Its engagement with its stakeholders is reliable and longstanding. Thus, enabling the company to overcome any supply chain bottlenecks. It has built a reliable distribution network that can reach the majority of its potential market and with online and app-based access, a …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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A Study on Sector-wise Composition of FDI Inflows in India
Abstract: Since the beginning of economic reforms in 1991, major reforms initiatives have been taken in the fields of investment, trade, financial sector, exchange control, simplification of procedures, enactment of competition and amendments in the intellectual property rights laws, etc. India provides a liberal, attractive, and investor friendly investment climate. India has the most liberal and transparent policies on FDI (Foreign direct investment) among the emerging economies. FDI up to 100 …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 10–25 Read article
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Liberalisation and Economic Reforms—Indian Scenario
Abstract: Governments are moving from licensing of commerce to de-licensing. This paper deals with theconcept of liberalisation and the associated economic reforms. It examines the objectives, featuresand content of the reforms in India. It also analyses the impact and challenges to the reforms. Today,India is recognized as one of the fastest growing economies in the world. This reflects in its currentstatus as the world’s sixth largest economy based on Gross Domestic …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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Apparel Industry in India
Abstract: India has always been one of the countries with big fashion hubs. The fashion in India has always been versatile. It changes from state to state, region to region. People have started adopting fashion from western countries. There has been a vast influence of western culture on the Indian consumer market. The current study examines the apparel buying behavior of Indian consumers through three dimensions, viz. income and buying habits, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 21–24 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Role of Financial literacy in investment decision making
Abstract: Financial literacy plays an important role in helping individuals understand financial products, manage their money effectively, and make suitable investment decisions. With the increasing availability of investment options such as shares, mutual funds, fixed deposits, insurance, bonds, and digital investment platforms, individuals need adequate financial knowledge to compare different alternatives and select investments according to their financial goals and risk tolerance. This study focuses on examining the role of financial …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Multinational Corporations in India
Abstract: The present study is about multinational corporations (MNCs) with reference to developing counties like India. The paper traces their growth and present position, their merits and demerits, and their inevitability in the global scenario. However, it calls for regulation of the MNCs to reduce their harmful effects on the economy and the ecology.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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A Study on Strategic HR Practices in the Digital ERA and Their Impacton Employee Retention and Performance
Abstract: This paper aims to investigate strategic(HR) human resource practices in the digital era and their impact on employee retention and organizational performance. With the rapid evolution of technology and its effect on organizational structures, there is a improving need to reorganize human resource functions to become agile, data-driven, and Employee centric. This paper seeks to investigate strategic human resource practices in the digital age, including digital recruitment strategies, virtual training …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 17–26 Read article
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A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing
Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article
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The Level of Aggression in Consumers and Non-Consumers of Cannabis in Smoking Form
Abstract: Substance abuse usually begins in adolescence. Adolescents are poly-substance abuser. They mostly widely use tobacco, alcohol and marijuana; nicotine and alcohol are termed "gateway" drugs. The several risk factors have been identified among adolescent substance abuse. These include high level of family conflicts, academic difficulties, mental disorder, depression, conduct disorder and early onset of cannabis smoking. The objective of this study is to see the level of aggression in consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 41–51 Read article