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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.
Abstract: In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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A Descriptive Study on Challenges and Opportunities for the Utilization of Solar Power by Government Enterprises in Gujarat
Abstract: This research emphasises how important it is for governmental entities to act as role models and regulators when it comes to promoting sustainable energy transitions. With a focus on Gujarat, a state known for taking a leading role in renewable energy, the study uses a mixed methods approach to look at the potential and difficulties government entrepreneurs confront when integrating solar power solutions. The recognised challenges, which range from budgetary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Artificial Intelligence: Threat or Opportunity
Abstract: Artificial Intelligence (AI) has become the latest boom in the technology world and within a short span of time it has changed the way of working anything that is linked to life of a human being e.g. education, employment, economy, communication network, warfare, privacy, security, healthcare, ethics etc. However, the goal of artificial intelligence research is to create an artificial general intelligence (AGI), which can do any intellectual task that …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Analysis of the Determinant of Private Investment Behaviour in Nigeria Between 1984 and 2016
Abstract: The study carried out a trend analysis of private investment, examined the factor that determines private investment behaviour, and compared the relative effectiveness of the factors that determine private investment decision in Nigeria. Data for the study are sourced from the Global Development Network Database of World Bank, and seven variables are identified as determinants for estimation. The estimation techniques adopted for this study are the panel data error correction …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 8–15 Read article
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A Study on the Role of Leadership in Fostering Innovation
Abstract: In order to promote innovation and drive organizational growth and competitiveness, leadership must establish a culture of psychological safety, empowerment, and strategic vision. It also acts as a catalyst for creativity by rewarding new ideas, encouraging risk-taking, providing resources, and removing barriers. In order to ensure that innovation. becomes ingrained in daily operations rather than merely an occasional occurrence, effective leaders encourage experimentation, support a variety of viewpoints, and create …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Customer Satisfaction Towards Banking Services in the Erode District Central Co-Operative Bank Ltd., Dharapuram
Abstract: The aim of this paper is to assess the satisfaction of the customer towards the banking services rendered by the Erode district Central Co-Operative Bank Ltd. in Dharapuram. Responses of customers were randomly selected for knowing their experience with the bank. The analysis showed that customers of the bank were highly satisfied with their services and attitude of the employees, but they expressed their dissatisfaction towards the lesser technological advancements. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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A Study on the Performance of Select Real Estate Companies in India
Abstract: Real estate sector broadly includes sectors like housing, hospitality, and infrastructure plans along with land rights giving the title to land ownership, development, and natural resources. The COVID-19 outbreak has completely disrupted the social, political, religious, and financial implications of the global community. The purpose of the study was to analyze Real Estate companies’ performance inIndia. This research work includes a study to understand the growth in the performance of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
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Employee Retention in Textile Industry A Study on Textile Limited
Abstract: Powerful worker maintenance is a precise exertion by businesses to make and cultivate a situation that urges current representatives to stay utilized, by having strategies and practices set up that address their assorted needs. A solid maintenance system, in this manner, turns into an intense enlistment device. Maintenance of key workers is basic to the long haul wellbeing and achievement of any association. Retaining the best workers guarantees consumer loyalty, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 1–7 Read article
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Research Paper on co- relational study between anger and personality at workplace
Abstract: The purpose of this research study was to explore the relationship between Anger and Personality at workplace. The data of 60 participants was collected via 2 sets of questionnaires “Big Five Personality test” given by Goldberg (1966) and “State-Trait Anger Expression Inventory” given by Speilberger (1988). The participants ranged from 22-28 years of age. All of them were working. The Pearson’s Product Moment correlation was calculated to find out the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 1, 2019 · pp. 4–11 Read article
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Electronic Resources: Their Importance, Characteristics, Types, Issues and Challenges and Comparison with Print Resources—: An Analysis
Abstract: The purpose of this paper is to know the importance, characteristics, types, issues and challenges of e-resources and also know the comparisons with print resources. E-resources contain e-books, e-journals, e-magazine, e-thesis and dissertation, e-newspapers, e-reference sources, etc.; all these resources are stored in the computer as an electronic form, which is called a database. E-resources are becoming very important for each and every library these days as they are more …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 1–9 Read article
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Are Social Networks Good for Our Society?
Abstract: Social media is not always an online distraction or diversion platform. But it is one of the best ways to stay updated about the latest and trending news. Most of the news channels, multi-national companies, etc. make use of social media to convey their message so that it reaches to the maximum number of masses. This helps the general public to stay informed about the current matters without any delay. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 20–23 Read article
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A Study on Mergers and Banks Performance in India
Abstract: In today’s globalised economy, mergers and acquisitions (M&A) are being increasingly used the world over, for improving competitiveness of companies through gaining greater market share, broadening the portfolio to reduce business risk, for entering new markets and geographies, and capitalizing on economies of scale etc. This research aims at evaluating the synergies gained from bank mergers by dividing them into two categories of forced mergers and market driven mergers. The …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 25–30 Read article
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A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR
Abstract: This Study looks at how social media campaign design influences people engagement in promoting MTR instant food products the main purpose is understand how different parts of social media campaign attract customer and increase their interest in the brand the study is based on both primary and secondary data, primary data collected was using the structured questionnaire and while secondary data was taken from books, journals, website and other published …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Factors to BE Considered While Choosing Industry
Abstract: Whether you already have an idea for a new business or are just interested in becoming your own boss, it’s important to know a thing or two about the industry you’ll be getting into. After all, who’s going to loan you money if you don’t know where your industry is headed? And how do you plan to succeed if you don’t understand the competition? Business is the activity of making …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 24–26 Read article
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A Study on Approach towards Education – A Study in Coimbatore Region
Abstract: ABSTRACT Nowadays, no matter in which you switch, stories abound of the great social, financial and educational blessings of entrepreneurship. as a result, entrepreneurship training applications are proliferating in schools and universities around the use of a while 15 years in the past best a very few colleges provided publications in entrepreneurship, currently greater than lots of faculties and institutes offer some shape of entrepreneurship schooling in India. This paper …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 16–19 Read article
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Women Entrepreneurship
Abstract: A woman or a group of women who starts a business, collects all necessary resources, faces different types of challenges, takes risks, provides employment to others and manages the business by her own is known as women entrepreneur. It is estimated that approximately 1/3 of the entrepreneurs in the world are women entrepreneurs. However, this definition gave birth to several criticisms about the theory. In recent times, the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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Impact of Tourism in India
Abstract: The tourism industry is one of the most significant parts of the planet’s economy. It is currently considered a proficient instrument for advancing the monetary development of the host nation. In the last few decades, the travel industry in India has been developing at a fast pace and it has immense potential for creating business and procuring enormous measures of outside trade other than giving a fillip to the nation’s …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Competitiveness and Innovative Strategies—A Prospective Study
Abstract: Management is required on each level of organization to succeed with business activities. Good management is the boon for companies, which can lead the organization to prosperity. In the present era of globalization, the companies must face varied dynamic challenges; to tackle all these challenges, the management of company should be innovative and competitive. Now company’s management, by using their strategies and tactics, splits the major task into small groups …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 21–26 Read article
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Advantage and Disadvantage of Celebrity Endorsements
Abstract: Owing to their mass appeal and stardom, celebrities are considered great influencers when it comes to branding a product and influencing the audience to buy it. But there are pros and cons to having a celebrity as the brand ambassador and here, we will learn the advantages and disadvantages associated with celebrity branding. This marketing tool has been in use for decades even before the media industry took shape. Brands …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 17–20 Read article
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Impact of Coronavirus on Indian Economy
Abstract: IMF Managing Director Kristalina Georgieva said, “The year 2020 could see the worst globaleconomic fallout since the Great Depression in the 1930s with over 170 countries likely to experiencenegative per capita income growth due to the raging coronavirus pandemic”. The COVID-19pandemic has impacted economies around the world like no other event that experts can recollectsince the Great Depression. There are many employees who have lost their jobs. This has beenhappened …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article