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525 articles for “E-marketing”
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Types of Brand Preferences
Abstract: Today’s customer is well aware of his needs and requirements and that is what defines their brand preferences. Some prefer the brands which are easily available and have competitive rates while some go for quality and durability. This paper will throw some light on various preference models in today’s market which vary from place to place and customer to customer.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 10–13 Read article
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Measuring the Effectiveness of Public Relation on Hotels Sales
Abstract: This paper emphasizes on the role of public relations and its impact on hotel occupancy. The role of public relation in present day society is vastly different because we are living in a complex society and are confronted by a knowledge explosion which is fueled by advanced technology, which changes the role of public relations. Hotels should have a PR personnel/publicist always as part of their bigger marketing plan. Different …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 6–12 Read article
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A Study on Risk Management Practices in Cooperative Banks in India
Abstract: Banking Industry has done wonders for the global economy. The banking business merely takes money from savers in the form of various deposits and then gives the same money in the form of loans to borrowers. Banking activities promote and encourages the flow of money for investment to productive use this helps in development of economy to grow. It cannot be denied that the cooperative banks have not only contributed …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 32–39 Read article
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A Study on Portfolio Analysis and Investment Decisions with Reference to Pharmaceutical Sector in India
Abstract: The stock market is a platform which facilitates trading activities, and it is very volatile in nature. Foran investor it is very critical to understand the various factors like risk, return, correlation etc. whichinfluence their investment decisions. Portfolio analysis of stocks also plays a pivotal role. This studyfocuses on portfolio analysis and investment decisions with respect to pharmaceutical sector in India.From Nifty Pharma Index, top five pharmaceutical companies are selected …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
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Innovative Teaching and Learning Process with Multidisciplinary Approach
Abstract: Education is the most powerful weapon to change the world. The education in management begins with theories and practicals. The teaching and learning process in management employs a variety of approaches. Numerous methods can be used in teaching. Generally, by giving lectures, demonstrations, realistic examples and summarizing the topic in an easy way. These methods emphasize memory, applications, and topic comprehension while concentrating on the main ideas. A student can …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 5–9 Read article
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THE SATISFACTION LEVEL OF RETAILERS OF AMUL MILK IN PORBANDAR CITY AT MOTHER DAIRY (UNIT OF G.C.M.M.F. Ltd)
Abstract: MOTHER DAIRY (UNIT OF G.C.M.M.F. Ltd,), set up in 1994,is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. Mother Dairy (UNIT OF G.C.M.M.F.Ltd) owned by Gujarat Cooperative Milk Marketing federation Limited (G.C.M.M.F.Ltd) – a state level apex cooperative organization of 1.6 million farmers of Gujarat and was commissioned in September 19, 1994 with a sole objectives of receiving each and every drops of milk from its …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 23–29 Read article
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Review of Innovative Quality Indicators of Faculty in Institutions: A Study in Perspective of Students’ Performance
Abstract: Generally, there is an immoderately competitive market. As of now, we do not just compete with thesurrounding networks but along with this, we need to compete globally also. So, for that, we need towork with the base. As education gives confidence, enhance skill, and develop better leadingpersonality. So, for that, a learning and a creative environment must be required as in that studentslearn from others, work in coordination, and develop …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Artificial Intelligence and Job Security
Abstract: NITI Aayog’s 2025 roadmap reveals that, over 60% of India’s formal sector jobs face significant automation risk by 2030, with IT and BPO industries among the most critically vulnerable sectors. This can be a huge disruption in the job market and will affect millions but, very little research has studied what corporate workers are feeling about this situation at present. Most of the studies done till now are based on …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.
Abstract: In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Strategic Position of Rivers State University within the Higher Education Sector: A Micro and Macro External Environmental Analysis
Abstract: Rivers State University (RSU) is the oldest University of Science and Technology (ST) in Nigeria, established by the Rivers State Government to promote science, technology, and the development of the Niger Delta Region. This study appraises its current operating environment and strategic position within the Higher Education Sector. An analysis of factors micro externally exerting influence on RSU as a business is carried out, via the adoption of the prescriptive …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 1–8 Read article
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Know More About Business Management
Abstract: This paper outlines some of the more useful things for business management. I carefully present my personal business experience in the paper here. Currently the Covid-19 situation has caused many companies to face problems in trading. We present here a research article on how to run a company and how to survive in the market. Trading is not a simple matter that is spoken and done. This is the work …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 30–34 Read article
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Client Relationship Management at Maruti Suzuki
Abstract: ABSTRACT Client relationship management (CRM) incorporates the techniques, innovation and capacities that assistance an endeavor oversees client connections. The broadly useful of CRM is to empower associations to better deal with their clients through the presentation of dependable frameworks, procedures and methods. Administration at Maruti trusts that an effective CRM procedure can't be actualized by basically introducing and coordinating a product bundle and won't occur over night. Changes must happen …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Assessing Perception Towards Post-Merger Service Quality and Its Effect on Customer Satisfaction in Indian PSB's
Abstract: Recent changes and trends in public sector banks have affected their clients and stakeholders. The changes and advancements, which include the mergers of numerous PSBs, technology upgrades, and changes in management, have left the public with an unsolved question of the perception of these changes by customers and stakeholders. This study investigates how customers perceive the quality of service in consolidated public sector banks and the subsequent impact on their …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 25–31 Read article
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The Impact of Loyalty Programs on Consumer Purchase Behaviour andLoyalty
Abstract: This report gives an idea of what loyalty is, why it is important for business and how it might be achieved for marketers. Attractiveness Insider computer users are in a position to redeem the rewards points of theirs for items as deals as well as gift cards, helping offset buy rates without devaluing the merchandise. Loyalty participants likewise could redeem points for far more extraordinary factors including limited edition merchandise …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 25–29 Read article
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No More Wasting Money on Ad Spends Build Your Brand Bigger
Abstract: We hate to see how much money is wasted on business today. Especially when we are a small business, we make more money than we spend, which is so sad! As an entrepreneur, we need to know how much we want to invest in our business and the quality. But we know how painful it is to spend a lot of money from our business and get nothing in return. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 10–13 Read article
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Research on Consumer Brand Concept and Purchasing Towards Latest Galley
Abstract: The inspiration driving this investigation is to find customer check acumen and acquiring conduct towards arranged kitchen with uncommon reference to Godrej inside in Chennai. The objective of the examination is to get the feedback about customer advantage gave at the Godrej inside stores. The examination arrangement used as a piece of this examination is enchanting investigation plan. Data was accumulated from around 105 customers in the kitchen inside stores …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 10–13 Read article
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Slogan-Importance and Meaning in Business
Abstract: Advertising has many meanings in the business world. A keyword is a term or phrase that is frequently used by marketers to draw in customers. It has more impact. Advertisements may offer promises or rewards to customers. Sometimes it can be a guarantee of the quality, value or reliability of the product or service. A catchphrase lends a company's or its goods' individuality. This is a quick and easy method …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 18–23 Read article
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Total Quality Management
Abstract: TQM system is for a customer focused organization that involves all the employees in continual improvement of all aspects of the organization. Customer is at the center of any organization because your profit or we can say growth of any organization is depends on customer and customer prefers quality product. So in this century of cut throught competition, if you want to survive in market, go with the choice of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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Impact of COVID-19 on Social Media Marketing in Tamil Nadu
Abstract: The present research paper is focusing on quantifying the impact of COVID-19 on social mediamarketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation ofsocial media marketing. The primary data on the field are collected through questionnaires andsecondary data were collected through internet and journals. A sample of 117 respondents iscollected from social media users, out of which, most of the respondents are of 21–30 age group. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 19–25 Read article