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70 articles for “Business Intelligence”
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A Review on Business Enterprise Resource Planning (ERP)
Abstract: Enterprise Resource Planning (ERP) systems integrate a business’s core functions, including finance, human resources, supply chain management, manufacturing, and customer relationship management, into a unified platform. By streamlining operations, ERP provides realtime access to critical data, enhancing decision-making and operational efficiency. As organizations accelerate their digital transformation, modern ERP solutions leverage cloud computing, artificial intelligence, and data analytics to improve scalability, flexibility, and security. Despite implementation challenges, ERP systems significantly …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 6–12 Read article
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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Innovative Teaching and Learning Process with Multidisciplinary Approach
Abstract: Education is the most powerful weapon to change the world. The education in management begins with theories and practicals. The teaching and learning process in management employs a variety of approaches. Numerous methods can be used in teaching. Generally, by giving lectures, demonstrations, realistic examples and summarizing the topic in an easy way. These methods emphasize memory, applications, and topic comprehension while concentrating on the main ideas. A student can …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 5–9 Read article
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Information Technology for Corporate Survival and Growth: Learning from the past and preparing for the future.
Abstract: This essay examines the significant influence of technology on company operations, emphasizing the role those technical advancements—or their absence—have on the success and failure of companies. Through an analysis of past case studies involving corporations such as Remington, Kodak, and Sony, the study draws attention to the crucial errors committed because of failing to recognize emerging technologies and their consequences. The article attempts to give modern corporate leaders practical insights …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 7–14 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article
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Make in India Push: Logistics to Gear UP!!
Abstract: The Government of India (GOI) policy initiatives like Make in India, National logistics policy and grant of infrastructure status have provided impetus to the Indian Logistics industry. The vision of the proposed National Logistics policy is to drive economic growth and business competitiveness of the country through an integrated, seamless, efficient, reliable, green, sustainable, and cost-effective logistics network leveraging best in class technology, processes and skilled manpower. The focus of …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 29–33 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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Building Resilient Supply Chains: Lessons from Recent Disruptions
Abstract: The vulnerability of global supply networks has been highlighted by recent interruptions like the COVID-19 epidemic, geopolitical conflicts, and natural calamities brought on by climate change. These incidents have brought to light the necessity for companies to incorporate resilience into their supply chain processes in order to maintain continuity and adjust to unforeseen circumstances. Supply chains that can endure shocks, bounce back fast, and adjust to changing conditions are said …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article
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A study on AIs impact on Human Resource Management System
Abstract: Human resource management dates back to 18th century or before during industrial age when it was known as the labour management, then after the machine age of early 1900s it became personnel management as the industries required trained or skilled persons or personnel to run machines. After 1950s with the advent of electronics and computer, it slowly evolved into the field which we today called human resource management. After 1990s …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 26–31 Read article
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A Study on Dark Side of Entrepreneurs
Abstract: The life of an entrepreneur sounds exciting when you are on the exterior looking in. Entrepreneurcomes in the showcase by setting claim plan, making possess rules, and building the sort of companyin which he/she does work. Numerous new ventures have qualities and practices that license them toprevail in their organizations. These same characteristics can regularly demonstrate hindering intheir parts. Entrepreneurs confront difficulties in social and proficient intelligence due to theiridentity …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Research on: Gym Market Place
Abstract: Any company that doesn't have a website is losing out on one of their most effective marketing tools. The biggest benefit of having a website is that it increases the likelihood that customers will find you. Nowadays, the majority of individuals will investigate items and businesses online before making a purchase. Because of increasing reliance on the internet, we create websites for gyms where customers can get all the information …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 124–130 Read article
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Build The Skills Your Company Needs
Abstract: This article explores the critical importance of intelligence agencies and understanding "intelligence of the future" for contemporary companies' survival and success. It begins with recent research on the evolving nature of professional positions, jobs, and requisite skills within companies. Two distinct approaches to developing organizational capabilities for consulting firms are presented, along with preliminary steps for establishing an intelligence agency and identifying key issues. Examples from various companies demonstrate diverse …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 37–42 Read article
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An Overview on the Application of Artificial Intelligence (AI) in Sustainable Supply Chain
Abstract: Artificial intelligence (AI) has emerged as a crucial facilitator of supply chains (SC), playing a vital role in monitoring SC competitiveness and management. Consequently, AI has gained significant recognition in the field of management. However, there is a lack of comprehensive academic research focusing on specific AI techniques. Our study specifically targets the most prevalent artificial intelligence techniques in supply chain management. AI is widely acknowledged for its significant contribution …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Soft Skills for Managers
Abstract: Soft Skills plays an vital role not only for managers but for everyone. The main purpose of the research is to study the role of soft skills for managers. Hard skills as well as soft skills are the things that every manager should possess. With Hard Skills it is very important for a individual to possess soft skills. This research acknowledges with how beneficial the soft skills are for a …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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Soft Skills for Managers
Abstract: Soft Skills plays an vital role not only for managers but for everyone. The main purpose of the research is to study the role of soft skills for managers. Hard skills as well as soft skills are the things that every manager should possess. With Hard Skills it is very important for a individual to possess soft skills. This research acknowledges with how beneficial the soft skills are for a …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 19–24 Read article