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318 articles for “Digitalization”
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Kamgar Connect: A Smart Digital Platform forOn-Demand Skilled Labor Services
Abstract: The unorganized labor sector constitutes a significant portion of the workforce in developing countries, particularly in India, where millions of skilled and semi-skilled workers contribute to economic growth and infrastructure development. Despite their importance, these workers often face challenges such as limited visibility, lack of verified skill recognition, unstable employment opportunities, and dependence on intermediaries for job access. To address these issues, this paper proposes Kamgar Connect, an innovative digital …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Smart Libraries and Digital Transformation: Integrating AI, IoT, and Data Analytics for Next-Generation Information Services
Abstract: The present paper examines the transformative impact of emerging technologies, including Artificial Intelligence, the Internet of Things (IoT), Cloud Computing, and Data Analytics, on contemporary library operations. It explores how the integration of these technologies contributes to the development of smart libraries that enhance accessibility, improve operational efficiency, and deliver personalized, user-centered services. The study highlights the role of automation, real-time data processing, and intelligent systems in streamlining cataloguing, resource …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 1–6 Read article
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Leadership for Digital Age - The Next Generation Leader
Abstract: Change is constant and adopting the change is the wise decision. The present society all around isencountering change; the progress is from traditional age to digital age. Computerized innovation ischanging governmental issues, organizations, economies and society, and in addition our everydaylives. Leaders have to identify these changes as opportunities and not treat them as threats. There arecertain Universal leadership characteristics which will remain constant. This paper talks about newleadership skills …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Exploring And Working in The Complex World of Digital Marketing
Abstract: As we approach 2024, navigating the complex world of digital marketing presents many opportunities but also increasing challenges. For digital marketing companies, the right decisions are not only beneficial but also important for a successful digital journey. Organizations like Creative Ideas have been supporting the growth and development of entrepreneurs since 2002 and are a leading digital marketing organization in the world, shining a light on creative innovation and expertise …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 20–25 Read article
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Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Value for Money in Public Procurement: an Integrated Digital Approach for Modernizing Nigeria’s Public Procurement Processes
Abstract: Achieving value for money in Nigeria’s public procurement, requires a fundamental shift from traditional, paper-based practices toward an integrated digital framework. This paper explores the modernization of Nigeria’s public procurement through the adoption of a "tripartite" of state- of-the-art technologies essential for improving efficiency, transparency, and strategic value delivery: Electronic Procurement (E-procurement), Building Information Modelling (BIM), and Artificial Intelligence (AI). E-procurement offers a secure, digital environment that streamlines tendering, reduces …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 8–16 Read article
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A Gender wise Study on Privacy and Security in Digital Banking
Abstract: Banks have always been a place of trust for all: Young/old, Rich/Poor, Male/Female, Literate. Theconcept of bank in India is that of a place where there are long ques for every activity and a hugeamount of paperwork is to be done for each transaction. However, due to the introduction oftechnology in the banking sector, the scenario is not the same anymore; it has reduced the quantum ofpaperwork for many banking …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Innovation-Driven Financial Inclusion as a Catalyst for Sustainable Economic and Social Development
Abstract: A key instrument for advancing sustainable economic and social development is innovation-driven financial inclusion. It entails utilizing technology innovations like digital banking, mobile payment systems, fintech platforms, and data analytics to increase marginalized and underprivileged groups' access to financial services. Innovative financial solutions facilitate access to banking, credit, insurance, and savings facilities for consumers and small enterprises by lowering barriers associated with cost, distance, and documentation. Low-income populations' financial security, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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The Role of Digital Transformation in Economics Growth: An Indian Perspective
Abstract: India's economy has benefited greatly from digital transformation, which has transformed important industries like entrepreneurship, banking, governance, and education. The rapid adoption of digital technologies, fuelled by initiatives like Digital India, Aadhaar, the Unified Payments Interface (UPI), and Bharat Net, have enhanced financial inclusion, improved public service delivery, and generated new employment opportunities. Government-led efforts in e-governance and fintech have facilitated economic participation, minimized leakages in welfare schemes, and promoted …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis
Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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A Study on Fintech Innovations and Their Impact on Traditional Banking Models in Indian Banking System
Abstract: The rapid growth of innovations in financial technology (Fintech) has intensely shaken traditional banking frameworks globally, with India being a vibrant case study based on its extensive unbanked population, digital infrastructure growth, and accommodating regulation policies. This research paper analyzes the influence of Fintech innovations – digital wallets, peer-to-peer lending platforms, AI-based credit scoring, blockchain-based settlement systems, and open banking APIs – on traditional banks’ business models, customer acquisition strategies, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknowndigital money, others, such Doge coin, have also gained popularity. It's just another eight-monthdigital currency with its own unique features. Crypto currency works later with the help of block chainmanagement. A block chain is a type of software used by long-term digital currencies. Various expertspredict a bright future in both these new and monetary …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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Navigating the Digital Transformation Landscape: An Exploration of India's Financial Sector Evolution, Challenges, and Opportunities
Abstract: The advancement of India's financial sector into the digital realm has been propelled by government initiatives, technological advancements, and shifting consumer preferences. This transition has not only widened access to financial services but has also boosted their efficiency and transparency. Embracing digital financial transactions is crucial for fostering financial inclusivity, convenience, transparency, and economic advancement. Such adoption empowers individuals, reduces expenses, enhances security, and aligns with the government's push for …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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Analysis on Investors Awareness and Perceptions towards Digital Assets in Bangalore City
Abstract: The emergence of digital assets like blockchain technology and cryptocurrencies has drawn a lot of interest lately. The conventional financial sector has been upended by these digital assets, which provide investors with new investing options. This study aims to evaluate Bengaluru city's investor perspective and awareness of digital assets. This research study explores the awareness and perception of investors in Bengaluru City towards digital assets. It delves into existing research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 12–18 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Analyzing Role of User Generated Content in Marketing in Digital Age
Abstract: User generated content is that content on the internet in which users contributed in creation. In thisdigital age, customers are creative and actively engage with the business. They share their opinions,inventions and insights. Users also create posts while using business’s products and services andshare them with their audience. Tools for collecting user generated content include Blogs andGroups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish Lists andFavorites …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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Digital Marketing Toolkit for Entrepreneurs [2024]
Abstract: These days, one of the most crucial business techniques is digital marketing. Many individuals use the internet to research companies and items because they are interested in learning more about the things they are buying. You can reach your target audience through the channels they currently use by employing various digital marketing methods to promote your brand and products online.To grow your audience, you can use a range of digital …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Emotional Expression in Generation Z: a Review of Digital Communication Tools
Abstract: Emotional expression plays crucial role to convey the message effectively whether it is face to face or digital communication. Without emotions, communication is incomplete. The era of digitalization has changed the pattern of expressing emotions along with communication in different spheres of life. As digital natives, Generation Z heavily relies on digital communication tools to share their views and emotions in everyday interactions this study investigates the unique ways in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article