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70 articles for “Influence people”
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An Analysis of the Reasons Why Eateries Are Shunning Swiggy and Zomato's Monopoly and the Potential for New, Small Companies
Abstract: Online ordering is becoming increasingly necessary for the restaurant industry. Online ordering has radically changed the food sector. Technology has a subtle influence on the business world, has completely changed the restaurant industry, and will continue to do so. A technologically advanced online meal ordering system has fundamentally changed the culture of restaurants while also bringing people from all over the world to a whole new level of comfort. The …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 11–14 Read article
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Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Review on Global Practice of Housing Demand Fulfilment for Low Income Group People
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to review the practice of fulfilling the housing needs for the low-income group focused to Nepal and India with reference of the global practice. Content analysis from different sources has been done. The problem of housing for low income people is all over the world different nation has adopted different approaches. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 5–16 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Influence of Culture and Subculture
Abstract: This research study aims to explore the field of marketing strategy utilized during the off-season in a five-star hotel in Pune. This will be done by evaluating the effectiveness of the marketing strategies of the hotel based on the seven elements of the marketing mix. The first objective of the study is how product, price, place, promotion, process, physical evidence, and people affect the marketing strategies of hotel in the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 9–17 Read article
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Technology Education Pipeline Success Factors For Female Senior Secondary Students
Abstract: An important part of long-term success is an individual's capacity to learn and grow on their own terms. When it comes to high school girls' engagement in technology education programmes, this research focuses on their last year of high school. For this section, we'll focus on the many elements that have been recognized by various writers as motivating today's youngsters to participate in extracurricular activities like school. a study of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Challenges of Urbanization and Solutions: An Introspective Study
Abstract: Modernization, industrialization, and socialization are all intimately related to urbanization. Urbanization is a historic and rapid alteration of human social foundations on a global scale. with urban culture replacing human social foundations. Rapid urbanization has resulted in modern cities' uncontrolled and chaotic expansion. There are several difficulties that must be overcome as soon as possible. Goal: Examines the issues raised by India's rapidly increasing urbanization and offers potential solutions by …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 39–48 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services
Abstract: Online food delivery services today are quite popular and one of the most preferred services across many urban cities. Many people prefer ordering from these food delivery applications because its ease of use, and ability to get food delivered to their doorstep within the shortest time possible. One of the main factors contributing to successful working of these services is their delivery partners. These delivery persons work 24*7 to ensure …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Role of Life Insurance In Personal Financial Planning
Abstract: Life Insurance acts as an important role in personal financial planning by providing financial security, risk protection, long term savings and wealth management opportunities. The study examines the role of life insurance in personal financial planning among policyholders in Chitradurga, it focuses on factors such as awareness of insurance products, policy benefits, premium affordability, access to life insurance services, and tax benefits, and how these factors influence personal financial planning, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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HR Rewards system and Employees motivation: An Analysis
Abstract: Research has proven that employees who get recognized tend to have higher self-esteem, more confidence, more willingness to take on new challenges and more eagerness to be innovative.As such, reward structures and the perceived value of those rewards, come more into focus as financial pressures restrict the type of rewards available, while retaining and motivating staff becomes more challenging.Employer-Employee relations are concerned with managing and maintaining the employment relationship which …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 43–49 Read article
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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of theIndian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumersare always in the quest to elevate their standards of living which has brought about a seismic shift intheir daily modus operandi. One such exemplification would be the binge watching behaviour whichhas been observed amongst Indian consumers especially during the tough period …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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To Study the Purchase Influncing Factors Towards Customer of Amul in Porbandar City at Mother Dairy (a Unit of G.c.m.m.f)
Abstract: Many companies are aiming for high satisfaction because customers who are just satisfied still it find it easy to switch when better offer comes along. Highly satisfied people are much less willing to switch. As a result, an attempt was made to identify Amul Milk's customer attitude and satisfaction. This project is based on Amul Milk's customer satisfaction. The aim of this report is to know the behavior of the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 17–21 Read article
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of the Indian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumers are always in the quest to elevate their standards of living which has brought about a seismic shift in their daily modus operandi. One such exemplification would be the binge-watching behaviour which has been observed amongst Indian consumers especially during …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–31 Read article
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The Evolution of Digital Payments in India: Assessing Impacts and Adoption Trends Before and After Demonetization
Abstract: This study investigates the evolution of digital payment systems in India, analyzing the impact of demonetization on adoption trends and perceptions before and after the policy change. The research employs a mixed-method approach, utilizing a structured questionnaire to gather quantitative data from a stratified sample of Indian residents. The questionnaire explores demographic factors, frequency of digital payment usage, changes in cash usage post-demonetization, perceived security, satisfaction levels, and readiness for …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 26–35 Read article
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A Study on the Factors Influencing Job Enrichment
Abstract: Occupation advancement is one of the treasured objectives to accomplish singular execution. It isfundamental to see how work advancement is an important apparatus for overseeing and cultivatingthe fruitful representative exhibition. Advanced occupation comprises of different components likeerrand importance, task personality and ability assortment which improves the exhibition of workersand persuades them to perform energetically. This investigation expects to zero in on the connectionbetween work improvement and individual execution. A quantitative …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
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A Study on the Factors Influencing Job Enrichment
Abstract: Occupation advancement is one of the treasured objectives to accomplish singular execution. It is fundamental to see how work advancement is an important apparatus for overseeing and cultivating the fruitful representative exhibition. Advanced occupation comprises of different components like errand importance, task personality and ability assortment which improves the exhibition of workers and persuades them to perform energetically. This investigation expects to zero in on the connection between work improvement …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · pp. 1–4 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article