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352 articles for “customers”
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article
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An Empirical Study on Service Quality Improves the Customer Satisfaction in Retails Industries with Reference to Heritage Super Market in Hyderabad
Abstract: Retailing business is the major contributor for gross domestic product (GDP) in India. It hadgenerated millions of jobs both directly and indirectly. The population of India is the major advantagebecause of high demand for consumption for food products. Heritage is retailing brand and it knownfor its fresh and quality products. It offers food products, vegetables and household products. Theproduct categories at Heritage had been constantly growing according to the needs …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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An Analysis of Home First Finance Company India Limited's Home Loan Customer Satisfaction with Particular Reference to Gujarat
Abstract: The purpose of the research is to identify the variables influencing the customer's satisfaction with the home loans offered by Home First Finance India Limited as well as to comprehend the banking rating and customer satisfaction expressed by customers regarding the Home First Finance India Limited company. The purpose of this study is to identify the variables that affect consumers' happiness with house loans and to investigate the connections between …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 10–25 Read article
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Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores
Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article
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Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh
Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article
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Research Paper on Customer Satisfaction Towards Lakme Products
Abstract: The Indian cosmetic industry defined as skin care, oral care, color cosmetics, fragrance, and hair care products. India is a contract country with a population of more than a billion people. Indian cosmetics industry has seen rapid growth over the past couple of decades and has seen strong growth over the past couple of years and emerged as one of the industries with future growth potential. The cosmetic market in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 14–16 Read article
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To Study the Purchase Influncing Factors Towards Customer of Amul in Porbandar City at Mother Dairy (a Unit of G.c.m.m.f)
Abstract: Many companies are aiming for high satisfaction because customers who are just satisfied still it find it easy to switch when better offer comes along. Highly satisfied people are much less willing to switch. As a result, an attempt was made to identify Amul Milk's customer attitude and satisfaction. This project is based on Amul Milk's customer satisfaction. The aim of this report is to know the behavior of the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 17–21 Read article
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Assessing Perception Towards Post-Merger Service Quality and Its Effect on Customer Satisfaction in Indian PSB's
Abstract: Recent changes and trends in public sector banks have affected their clients and stakeholders. The changes and advancements, which include the mergers of numerous PSBs, technology upgrades, and changes in management, have left the public with an unsolved question of the perception of these changes by customers and stakeholders. This study investigates how customers perceive the quality of service in consolidated public sector banks and the subsequent impact on their …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 25–31 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Client Relationship Management at Maruti Suzuki
Abstract: ABSTRACT Client relationship management (CRM) incorporates the techniques, innovation and capacities that assistance an endeavor oversees client connections. The broadly useful of CRM is to empower associations to better deal with their clients through the presentation of dependable frameworks, procedures and methods. Administration at Maruti trusts that an effective CRM procedure can't be actualized by basically introducing and coordinating a product bundle and won't occur over night. Changes must happen …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Analyzing Role of User-generated Content in Marketing in Digital Age
Abstract: User-generated content is that content on the internet in which users contributed in creation. In this digital age, customers are creative and actively engage with the business. They share their opinions, inventions, and insights. Users also create posts while using business’s products and services and share them with their audience. Tools for collecting user-generated content include Blogs and Groups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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An Investigation into Customer Contentment with Google Pay
Abstract: In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 32–45 Read article
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Awareness of Electronic Banking among Customers in Kolhapur City
Abstract: The banking sector plays a very important role in the economy. Electronic Banking is a new trend in the field of Banking. Due to the internet and technological advances banking has changed from traditional branch banking to online banking. E-Banking is nothing but the use of technology to deliver banking products and services to its customers. The present paper has focused on the study of the relationship between awareness and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 16–20 Read article
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Supply Chain as a Competitive Tool
Abstract: Supply chain is competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted & supply chain management has got its due importance. It is said that customer is the king & customer satisfaction is the most important factor for the organizations to survive in this dynamic environment. Product should reach to the end customer within minimum possible time & in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 30–36 Read article
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Customer Attitude and Satisfaction Towards Investment in Select Life Insurance Corporation (with Special Reference to Coimbatore City in Tamil Nadu)
Abstract: Insurance is one of the significant segments of financial system. The insurance industry is unique because it is rewarded for handling the risk of third parties. LIC of India is the largest life insurance player in the Indian insurance industry, thanks to its strong brand, long experience, and well-established network. In India, the insurance sector not only plays a role in the financial system, but it also serves an important …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Customer Relationship Management in Retail Banking
Abstract: The major objective of the research work is to prepare a framework for customer relationship management model (CRMM), applicable to Indian retail banks, and to analyse the influence of service quality on customer behaviour with respect to retail banks. The result of the research study reveals to be lack of awareness with the bank employees as well as adoption of CRM packages available in the market. CRM can be implemented …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 28–31 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article