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846 articles for “COVID-19, Indian Industry, Jobs, Lock-down, Pandemic, Outbreak, Recession.”
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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The Rise of India as A Global Leader: An Analysis of Economic, Cultural, And Diplomatic Strategies
Abstract: Global power politics is a serious game for the countries which think and act big. Having some attributes of these dreaming countries, India belongs to the same nation-group that is continuously trying to increase its ability to get things done as a ``leading power". Running on the track of Vishwa guru this nation has achieved political victories and advanced its national goals by popularizing its unique cultural diplomacy wealth, like …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 31–39 Read article
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A Study on Fintech and its Impact on Sustainable Development of Green Banking
Abstract: A study has been conducted on Fintech and its impact on sustainable developments of green banking. The purpose of this project report is to understand the impact of fintech in sustainable developments of green banking. The survey was carried out with the use of a questionnaire to acquire primary data from potential users in rural area. Then, from the study of literatures, to assess and analyze the previous works, what …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 6–11 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Key Strategies for Enhancing Afghanistan’s Gross Domestic Product Growth: Analysis of Internal and External Influential Factors
Abstract: This study aims to examine the internal and external factors affecting the growth of Afghanistan’s Gross Domestic Product (GDP). A mixed-method approach, combining quantitative and qualitative techniques, was employed. Data were collected through questionnaires distributed to 91 employees from the Ministry of Economy, the National Statistics and Information Authority, universities professors, and analyzed using SPSS software. The reliability coefficient of the questionnaire, measured by Cronbach’s alpha, was 0.816, indicating good …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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MQL Propensity Model to Predict Marketing Qualified Leads
Abstract: In the evolving landscape of digital marketing, accurately identifying high-potential leads remains a critical challenge due to increasing data complexity and fragmented analytical systems. This study proposes a comprehensive framework for developing a Marketing Qualified Lead (MQL) Propensity Model aimed at enhancing lead prediction accuracy and operational efficiency. By critically examining existing lead scoring methodologies across Customer Relationship Management (CRM) systems, web analytics platforms, and campaign management tools, the research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Organisation Commitment among Public Sector Employees-Myth or Reality
Abstract: The aim of the present study was to explore organisational commitment in the Indian public sector unit on all the three dimensions- affective, continuance and normative of the TCM Employees Commitment Survey by Meyer, J. & Allen, N. (2004). (TCM Employees Survey Academic Users Guide 2004). The participants were those having more than three years of experience in the organisation. Both descriptive and inferential methods of statistics were used. The …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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A Study on Internal Stakeholder Engagement – Through Change Management
Abstract: Change is the process of learning, embracing and adopting new ways of thinking and discarding the old thoughts, habits, values or traditions. A human being witnesses these challenges of change right from birth or even before that in the mother’s womb till the last breath of his/her life. In the present global scenario with technological changes and unprecedented events cropping up on a day-to-day basis, organizations have to compete in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 42–49 Read article
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Teachers with Dedicated Following are Successful Leaders beyond Classrooms
Abstract: Influence on provisioning of higher education and the development in the world economy are worth to be noted and compared. The state-of-art technology can be incorporated for teaching almost any subjects. Education in 21st century should be competitive, innovative and market driven and should be the benchmark itself against the best of its kind in the world. Technology based educational ways reinvigorates learning process. The process of institution building in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 17–26 Read article
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Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
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A Study on Employee Grievances Handling System in Manigreeva Knitters at Tirupur
Abstract: Any true or imagined sensation of dissatisfaction or injustice that an employee has regarding his or her job and its nature, as well as management rules and processes, is referred to as a grievance. It must be expressed by the individual and brought to management's and the organization's attention. When grievances are not resolved, they become collective disagreements. Employee morale and productivity will also suffer as a result. Frustration, unhappiness, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 35–42 Read article
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Mentoring Employability Skills: An Empirical Study of B-Schools In Dakshina Kannada District, Karnataka State
Abstract: With the growing need for Employable Talent in the field of Management, there arises a need for a stringent Mentoring System in B-Schools contributing to the enhancement of Employability skills in students pursuing Higher Education. It is imperative that these skills are reviewed from time to time in order to ensure competent Management Professionals are fed to the recruiting firms. With the increase in opportunities, the challenges in getting hired …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Digital Learning (Online Learning) among Postgraduate Students: With Reference to the Shri HDDGFGC Paduvalahippe, Hassan District
Abstract: The increased use of digital technology has led to tremendous change in the outlook of educational institutions and recent pandemic situation has also demanded to adopt digital learning in all the educational institution worldwide. Present study directs its attention to know the impact of digital learning on higher education focusing on the students’ academic performance, student teacher interaction and technical difficulties of PG students of Shri HDDGFGC Paduvalahippe, Hassan Dist. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 10–17 Read article
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The Effect of Poor Employee Retention on Organizational Performance and Employee Engagement
Abstract: Employee retention is a critical aspect of organizational success, as it directly affects various aspectsof a company’s performance and the well-being of its workforce. This research article aims to explorethe effects of poor employee retention on organizational performance and employee engagement. Itexamines the factors contributing to high turnover rates, identifies the consequences of inadequateretention strategies, and proposes effective solutions for improving employee retention. The researchmethodology involves a comprehensive literature review, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 21–30 Read article
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A Study on Various Variables Associated with Women’s Empowerment
Abstract: Women have a significant impact on the progress and advancement of society, contributing to its advancement and making it more refined and modern. It is indeed true that when a person receives education and empowerment, they accrue individual benefits. However, when a woman is educated and empowered, not only does she benefit, but her entire family and society as well. The primary objective of this paper is to examine the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 30–35 Read article
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The Influence of Vedas on Contemporary Education: Bridging Ancient Wisdom with Modern Pedagogy
Abstract: The Vedas, ancient scriptures originating from the Indian subcontinent, are revered for their profound insights into philosophical, spiritual, and practical knowledge. Despite their antiquity, the teachings encapsulated within the Vedas remain remarkably relevant in today's educational landscape. This paper delves into the enduring influence of the Vedas on modern education and proposes strategies for integrating their timeless wisdom into pedagogical practices. Through interdisciplinary exploration spanning education, philosophy, and cultural studies, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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Human Resource Management's Effect on Employee and Organizational Awareness and Capability
Abstract: This paper explores the vital role of Human Resource Management (HRM) practices in enhancing employee awareness and strengthening organizational capability. Effective HRM strategies are not only key to immediate organizational success but also essential for long-term growth and sustainability. The study examines how HRM improves communication, increases productivity, and cultivates a positive work culture, thereby contributing to both employee development and overall business performance. Using a mixed-method research approach, the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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An Analytical Study on Stress Management Strategies and Their Impact on Performance of the Faculty Members specially in Engineering, Technology, Science, and Management Colleges based in Delhi and NCR
Abstract: Faculty members in higher educational institutions (HEIs), particularly in the domains of engineering, technology, science, and management, are increasingly experiencing high levels of occupational stress due to the demanding nature of academic, administrative, and research responsibilities. This study aims to analyze the primary sources of stress, explore commonly adopted stress reduction strategies, and assess their impact on faculty performance in colleges situated across Delhi and the National Capital Region (NCR). …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 13–25 Read article