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863 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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An Investigation of the Effects of Artificial Intelligence on Human Resources
Abstract: This research paper explores the profound impact of Artificial Intelligence (AI) on the field of Human Resources (HR). As organizations increasingly integrate AI technologies into their HR processes, it becomes imperative to understand the implications, challenges, and opportunities associated with this transformation. The study aims to provide insights into the evolving role of AI in HR and its effects on various aspects such as recruitment, employee engagement, performance management, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 38–45 Read article
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Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
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CRM Practices in Commercial Banks – A Study on Bankers Outlook Analysis
Abstract: Nowadays, banking is predominantly a trust-based industry. Because customers trust banks to fulfill their promises, banks are able to control a large amount of their deposits, act as an intermediary, and also make up the payment system. The study will be helpful to the banking sector in comprehending how customers perceive and anticipate the CRM strategies used by the banks. Bankers can also determine how well they are able to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 16–24 Read article
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A Study on Digital Currencies & Blockchain Technologies
Abstract: Digital currencies and blockchain technology have been pivotal topics in recent years, promising to revolutionize numerous industries, particularly finance. This essay provides a comprehensive examination of digital currencies and blockchain technology, outlining their history, mechanisms, applications, challenges, and future prospects. Starting with an exploration of basic concepts, the study traces the historical development of digital currencies from the inception of Bitcoin to the rise of various other cryptocurrencies and stablecoins. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 36–43 Read article
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Gamification as a Strategic Tool in Management and Customer Engagement
Abstract: Gamification is the application of different gaming techniques, game designs, games and game principles in non-game environments. It can be defined as the process and method of solving different problems using or using the objects and features in the game mechanics and content. In general, gamification uses game design to improve user relationships or collaboration, productivity, hiring, processes, crowdsourcing, crime in automobiles, education, health, insurance and assessment, voter fraud, ease …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 1–6 Read article
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A Study on Talent Acquisition and Retention Strategies of IT Industries in Madhya Pradesh
Abstract: Technological innovation and economic growth are significantly influenced by the Information Technology (IT) sector. This study delves into the talent acquisition and retention strategies employed by IT companies in Madhya Pradesh, aiming to understand the unique challenges and opportunities within the region. The research combines qualitative and quantitative methods to provide a comprehensive analysis. The study begins by examining the current state of the IT industry in Madhya Pradesh, considering …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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The Evolution of Digital Payments in India: Assessing Impacts and Adoption Trends Before and After Demonetization
Abstract: This study investigates the evolution of digital payment systems in India, analyzing the impact of demonetization on adoption trends and perceptions before and after the policy change. The research employs a mixed-method approach, utilizing a structured questionnaire to gather quantitative data from a stratified sample of Indian residents. The questionnaire explores demographic factors, frequency of digital payment usage, changes in cash usage post-demonetization, perceived security, satisfaction levels, and readiness for …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 26–35 Read article
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Impact of Technological Advancement on Nigeria’s Construction Industry: Examining the Compatibility of Quantity Surveying Functions
Abstract: It is a widely acknowledged fact that technological advancements, particularly in the realm of information technology (IT), have brought about profound changes in the way professionals in the construction industry conduct business. These changes have led to cost reduction, labour efficiency, and time savings across various industries. The field of Quantity Surveying has not remained untouched by these transformations, as it too has adopted advanced technology in service delivery. This …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 21–31 Read article
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Factors Impacting the Uptake of Technology-Driven Solutions to Enhancing the Performance and Financial Management of Construction Projects
Abstract: The performance and financial management of construction works, which is the primary requirement for successful project execution, has been significantly impacted by the information technology revolution, being increasingly intertwined with software solutions and technological advancements. Particularly, the financial management of construction works has undergone significant digitalization with specialized software packages for performing tasks like measurement and data management available. This study investigates the factors impacting the level of usage of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 11–20 Read article
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Quantifying the Impact of Perceived Inclusion on Organizational Citizenship Behavior Using Statistical and Machine Learning Approaches in the IT Industry
Abstract: Workplace productivity along with collaboration levels increase through Organizational Citizenship Behavior (OCB) as a major organizational factor. Organizations need to comprehend what motivates IT professionals to practice OCB because this understanding must exist to create an all-inclusive supportive work environment. Traditional statistical models cannot detect the complex interactions existing between the important predictors of OCB that include perceived inclusion and psychological safety and cultural orientation although previous studies identified these …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Study on Household Women’s Preference Towards Basic Computer Literacy in Gudalur Town
Abstract: In today’s digital world, basic computer literacy is essential for social, educational, and economic development. However, many household women, especially in semi-urban and rural areas, face challenges in accessing digital education due to financial constraints, time limitations, lack of awareness, and societal factors. This study aims to analyze the preferences, awareness, and barriers faced by household women in Gudalur Town regarding basic computer literacy. The purpose of the study is …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Human–AI Collaboration in Organizations: Bridging Human Intuition and Machine Intelligence
Abstract: The combination of humans working with AI systems has become an essential transformation method. All business areas including health care and military operations alongside academic environments are transforming because of human-AI system cooperation. Organizational teams receive previously impossible organizational capabilities from artificial intelligence although these teams face difficulties in deriving sustainable business value from such opportunities. The paper uses findings from multi-disciplinary studies to build practical applications which enable effective …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Scientists’ Perspectives on Artificial Intelligence (AI) in Knowledge Resource Centre Services of the Council of Scientific and Industrial Research (CSIR) Laboratories in Uttar Pradesh, India
Abstract: This study examines scientists’ perceptions regarding the adoption and use of Artificial Intelligence (AI) tools within the Knowledge Resource Centres (KRCs) of CSIR laboratories located in Uttar Pradesh, India. A structured survey methodology was employed to gather data from scientists working at CSIR-CDRI, CSIR-CIMAP, CSIR-IITR, and CSIR-NBRI. The findings indicate that most respondents are familiar with AI-based applications and actively utilize them for various research-related activities, including literature searching, plagiarism …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Zero-Downtime Modernization of Financial Clearing Engines: A Systematic Review
Abstract: Financial clearing engines underpin global payment networks, securities settlement platforms, and interbank transaction infrastructures, processing trillions of dollars in financial transactions every day. Despite their critical role, many clearing systems continue to operate on legacy monolithic architectures that are difficult to scale, maintain, and modernize without disrupting essential services. This study presents a systematic literature review of 48 primary research studies published between 2015 and 2026, focusing on architectural approaches …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 28–43 Read article
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Human–AI Collaboration in Fraud Detection, Risk Scoring, and Compliance Automation in Fintech
Abstract: As artificial intelligence (AI) systems assume increasingly consequential roles in financial fraud detection, risk scoring, and regulatory compliance, the question of how human expertise and machine intelligence are best integrated has become central to both operational effectiveness and ethical governance. Human–AI collaboration in fintech is not a transitional state on the path to full automation; it is a principled design choice that combines the pattern recognition and scalability of machine …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 8–16 Read article
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AI Powered Candidate Matching: Bridging the Gap Between Job Description and Job Seeker Profile
Abstract: AI-powered candidate matching is becoming one of the most important things in recruitment today because matching job descriptions with candidate profiles is really challenging. Most of the traditional platforms use keyword-based matching which usually fails to understand the real context of skills or job requirements, and because of this a lot of unqualified candidates are suggested while the right ones get ignored which makes hiring inefficient. To solve this, we …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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AI-Based Career Counselling for Students
Abstract: Career counselling is a part of helping students figure out what they want to do. This is especially true when they are finishing school and trying to decide what to do next. There are many different paths they can take and it can be really hard to choose. Career counselling helps students with this. Students have to deal with a lot of things like figuring out what they are good …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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AI Powered Candidate Matching: Bridging the Gap Between Job Descriptionand Job Seeker Profile
Abstract: AI-powered candidate matching is becoming one of the most important things in recruitment today because matching job descriptions with candidate profiles is really challenging. Most of the traditional platforms use keyword-based matching which usually fails to understand the real context of skills or job requirements, and because of this a lot of unqualified candidates are suggested while the right ones get ignored which makes hiring inefficient. To solve this, we …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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A study on inclusive growth in Numaligarh, Assam: With special reference to CSR activities of NRL
Abstract: Purpose: The objective of the paper is to study the overall growth level in the villages around Numaligarh Refinery Limited (NRL), Assam achieved because of various corporate social responsibility (CSR) activities and to examine the status of standard of living of these people. Approach: The methodology of this paper is based on primary data collected through a structured interview schedule and questionnaire based on correlation and regression is used to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 1–24 Read article