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189 articles for “Behavior”
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A Study to Understand the Customer Pattern and Resolve Customer Issues
Abstract: Understanding what the customers want and expect from an organization is the key to a satisfied customer. It is a highly structured, continuous, and consistent process which needs regular supervision. Here, with the help of a questionnaire, an attempt has been made to ascertain the requirements, behavior and the expectations of the customers from a logistics firm called Delhivery. The survey helps the company to learn about its competitors and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 23–25 Read article
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Adoption of Mobile Banking Among Users in Kathmandu Valley: Lens of Technological Acceptance Model
Abstract: Perception is the key for product selection. Mobile Banking is easily available options for users which might make them confuse to think. The purpose of this research paper is to examine the adoption of Mobile Banking among the user of Kathmandu Valley in 2020. This study has applied cross-sectional research design. Correlation and standard deviation have been calculated followed by reliability with Cronbach alpha. Hypotheses have been tested using bivariate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 1–7 Read article
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Effectiveness of Television Advertisement Towards Eating Habits of Children in Tirupur City
Abstract: This research emphasizes on the impact of television food advertisement on the eating habits of children; for this, the study is conducted on 160 respondents in Tirupur city; data were analyzed by percentage and Garrett ranking technique under convenient sampling techniques. The study concentrated on the elements of television advertisements that influence children to seek food products and the kinds of foods that children demand after viewing advertisements on television. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Authentic Leadership to the Future
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
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From Influence to Action: The Role of Investment Influencers in Student Financial Education
Abstract: The financial education system which existing today has experienced major changes because social media platforms expanded their user base at an unprecedented rate. The emergence of investment influencers who people refer to as “finfluencers” has transformed financial information dissemination through platforms like YouTube and Instagram and Twitter. The study investigates how these influencers affect financial education and literacy development in Indian college students. The research team gathered primary data from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 10–16 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Role of Financial literacy in investment decision making
Abstract: Financial literacy plays an important role in helping individuals understand financial products, manage their money effectively, and make suitable investment decisions. With the increasing availability of investment options such as shares, mutual funds, fixed deposits, insurance, bonds, and digital investment platforms, individuals need adequate financial knowledge to compare different alternatives and select investments according to their financial goals and risk tolerance. This study focuses on examining the role of financial …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing
Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article
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A Study of Capitalist Perception towards Grant Proposal
Abstract: The growth of allowance proposals has been phenomenal. The mobilization of funds by Allowance funds has been on the rise since 2004. When Allowance fund market was thrown open to the private sector in 2004, the corpus of Allowance fund in India has swelled tremendously. The main objective of the thesis is to study and find the current & prospective capitalist? perception towards the Allowance proposals. 74 respondents were taken …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 19–29 Read article
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Non-experimental Study to Evaluate Mobile Phone Dependence and Negative Impact of Mobile Phone Dependence among Students
Abstract: A mobile phone is a device that moves around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. Descriptive (non-experimental) group design was adopted to evaluate mobile phone dependence and negative impact of mobile phone dependence among students of a selected college at Panchkula, Haryana. Baseline mobile phone dependence and negative impact of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 9–14 Read article
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Effective Conflict Resolution Strategies in the Workplace
Abstract: Workplace conflicts, if left unresolved, can significantly hinder organizational performance by reducing productivity, lowering employee morale, and increasing turnover rates. Therefore, effective conflict resolution has become a critical component in sustaining a healthy organizational culture and fostering collaborative work environments. This paper examines a range of conflict resolution strategies that organizations can adopt to manage disputes constructively and efficiently. Key approaches discussed include negotiation, mediation, arbitration, and collaborative problem-solving, each …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Customer Satisfaction Towards Banking Services in the Erode District Central Co-Operative Bank Ltd., Dharapuram
Abstract: The aim of this paper is to assess the satisfaction of the customer towards the banking services rendered by the Erode district Central Co-Operative Bank Ltd. in Dharapuram. Responses of customers were randomly selected for knowing their experience with the bank. The analysis showed that customers of the bank were highly satisfied with their services and attitude of the employees, but they expressed their dissatisfaction towards the lesser technological advancements. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City
Abstract: Abstract Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 19–22 Read article
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Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
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Digital Automation: Exploring the Dynamic Relationship between Humans and Computers
Abstract: With the development of science and technology, many things have changed which is evident with the use of apps for calls, chat, videos, and many more; all these new vistas give many folds of dimension to human interaction. New communication strategies have been created. The growth of computer technology has led to the concept of human-computer interaction. Young adults in the new generation, who are educated and technically adept, participate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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Emotional Intelligence in Enhancing Organizational Effectiveness
Abstract: Organizational development is a systematic process of change that uses behavioral science techniques to improve an organization’s health and effectiveness by influencing the ability to adapt to environmental conditions, improve internal relationships, and increase learning and problem-solving capabilities. The need for organizational development continues to increase as information technology, globalization, increased competition, increased diversity, and increased public consciousness continue to change the organizational landscape. Several organizational development topics have emerged …
Published in NOLEGEIN Journal of Organizational Behavior Management · pp. 1–8 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Financial Literacy as CSR: The Role of FinTech in Promoting Sustainable Investment Practices
Abstract: The growing importance of sustainable finance has increased the need to understand the factors that influence individuals’ sustainable investment behavior. In this context, Corporate Social Responsibility (CSR) initiatives and financial literacy have emerged as important mechanisms for promoting responsible financial decision-making. This study examines the role of financial literacy as a CSR-driven capability supported by FinTech platforms in promoting sustainable investment practices. Drawing on stakeholder theory and digital finance literature, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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The Impact of Music on Consumers
Abstract: Are there any features in advertisements, such as humor, gender, colour, music, etc., that only make us like the products in the message, or can they affect our behavioral patterns? Music is a fantastic tool to keep your brain active as you age. You may listen to it or play it. It offers a complete mental exercise. Studies have indicated that music listening can enhance mood, mental clarity, memory, and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana
Abstract: Sales promotion strategies are categorized as in-store and out-of-the-store promotions. The primary goal of this research is to investigate the relationship between how customers perceive sales promotion methods and how that impression influences their purchasing decisions. Purchase behavior in this study has been identified as the store loyalty, the basket size, and the shopping frequency. These aspects have been highlighted in FMCG markets, which are typified by low involvement items, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article