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1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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A Study on Sustainable Human Resource Management
Abstract: In the age of mounting environmental, social, and economic issues, Sustainable Human Resource Management (SHRM) has become an essential approach to connecting organizational human capital strategy with international sustainability 7objectives. Differing from conventional HRM, which mainly addresses efficiency, compliance, and productivity, SHRM encompasses ethics, environmental responsibility, and social equity principles into practices of human resources. This research examines to what degree SHRM is practiced in Indian organizations, the difficulties encountered, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article
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A Study on Household Women’s Preference Towards Basic Computer Literacy in Gudalur Town
Abstract: In today’s digital world, basic computer literacy is essential for social, educational, and economic development. However, many household women, especially in semi-urban and rural areas, face challenges in accessing digital education due to financial constraints, time limitations, lack of awareness, and societal factors. This study aims to analyze the preferences, awareness, and barriers faced by household women in Gudalur Town regarding basic computer literacy. The purpose of the study is …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Board Heterogeneity and Financial Performance
Abstract: There has been insufficient research investigating the ramifications of board heterogeneity for board's working and succeeding business result of consistency in firm execution. Aftereffects of testing the speculations uncover that board heterogeneity in hierarchical directorate, age, residency, utilitarian back ground, involvement, and instructive claim to fame, sexual orientation, is identified with the strength of profit. Besides, expanded possession position by executives and composed financial specialists fortifies the connection between board …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 4–13 Read article
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Retail Banking – Redefined by Digital marketing strategies.
Abstract: Digital banking channels make it extremely easy for customers to execute transactions that previously required a visit to a branch. While there are still certain transactions that cannot be completed online, many can now be processed through mobile banking, internet banking, and other digital platforms. Digital banking is said to be the future of the banking industry, as it will reduce costs associated with hiring employees and other expenses related …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 22–26 Read article
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Childhood Literature with Images of Technology for a Sustainable Way of Life
Abstract: "Sustainable development" can be defined as development that meets the requirement of current generation without compromising that of future generations. New technologies are considered as the answer to conflicts between economic growth and natural resource conservation; new technologies are seen as an enabling factor in this endeavor. Sustainability may be represented as a collection of ancient values that have been part of daily life in Sweden for many generations. Education …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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Food Bridge Application
Abstract: Food wastage is a significant global challenge that coexists with widespread hunger and food insecurity. Every day, large quantities of edible food are discarded by households, restaurants, hotels, catering services, and event organizers, while millions of people struggle to access nutritious meals. The lack of an effective mechanism to connect food donors with needy individuals and organizations contributes to both resource wastage and social inequality. This paper presents the FoodBridge …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 17–23 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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Sustainable Development Goals (SDGs): Milking Corporate Social Responsibility (CSR) to Attain SDGs
Abstract: This paper makes an effort to understand how corporate social responsibility supports sustainable development goals. According to the National Determined Contribution, India needs 170 billion dollars per year to accomplish the sustainable development goals (SDGs) from 2015 to 2030. But there is a huge gap to meet this financial need. According to UNESCAP, Asia and the Pacific can achieve the SDGs by 2065 with the reported growth rate. To bridge …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Evasion of Carbon Footprints in Cryptocurrencies and its Prospect Around the Globe
Abstract: The main aim of this study is to determine the evasion of carbon emission in use of cryptocurrency across the world. Stopping global warming caused by humans is crucial if we want to assure a sustainable future. While nations all over the world are actively working toward the sustainability goals, CO2 levels are gradually growing. The annualized energy usage of some crypto assets, like bitcoin, is projected to be comparable …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 20–31 Read article
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article
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Analysis of JOB Management Techniques and Development of a Lean Production Methodology for Reduction of Counterproductive Content and Time in an Automobile Industry
Abstract: This thesis work provides the methodology containing the management techniques for the Managers to improve the ability to manage time effectively, and simultaneously identifying and encountering the work content which is reasons to losing the time in ineffective process and at last producing nonproductive results. Also the thesis methodology gives the idea to grow the performance potential with more effective time utilization, and will increase organizational productivity.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 2, 2018 · pp. 14–22 Read article
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A Comparative Study of Selected ELSS Mutual Funds in T15 Cities and B15 Cities
Abstract: The mutual fund sector in India has been growing recently. Between 2013 and 2018, the average asset under managed rose by more than thrice (AMFI, 2018). The study period consist from April 2015 to March 2018. The prime aim of the study is to a compare the return, risk and asset under management of selected ELSS mutual funds in T15 cities and B15 cities. Some funds have displayed moderate growth, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 67–71 Read article
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Insurance Susceptibility and Ecosystem Capability in Technological Realm
Abstract: No to innovations and technological adoption comes at a cost. Technology seems to be whispering - My way or high way. Customer was always in the center for sales, then came financial planning or need based sales, need for knowledgeable intermediaries, need for innovative products and now technological breakthroughs are breaking stereotypes and set systems. Organizations have to evolve with data capabilities, talent management, change management, cognitive automation, citizen led …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–19 Read article
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The Rise of India as A Global Leader: An Analysis of Economic, Cultural, And Diplomatic Strategies
Abstract: Global power politics is a serious game for the countries which think and act big. Having some attributes of these dreaming countries, India belongs to the same nation-group that is continuously trying to increase its ability to get things done as a ``leading power". Running on the track of Vishwa guru this nation has achieved political victories and advanced its national goals by popularizing its unique cultural diplomacy wealth, like …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 31–39 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Downsizing, Jobsecuirty and Employability: a Critical Reappraisal
Abstract: Downsizing has now become a standard organizational practice in the corporate world. Living human beings are thrown out of their jobs like junks to reduce cost. A new concept of employability is presented as an alternative to job-security. Both these concepts come from a ruthlessly pragmatic approach to human beings. This article examines this specter of downsizing in a critical perspective and presents a more humane approach to the problem. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 25–31 Read article
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A Comparative Study of the Dimensions of Wellness Among Young Fitness Enthusiast Women and Men in Pune City
Abstract: The present research is a comparative study of the wellness dimensions among young fitness enthusiasts, women and men, in Pune city. The objectives of the study were to measure and compare the wellness status of young fitness enthusiasts, women and men, in Pune city. By adopting a descriptive survey research method, the data was collected from the research population of men and women aged 30 to 40 years who exercise …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Unveiling the Synergy of Human Intelligence and Artificial Intelligence: A Multidisciplinary Exploration
Abstract: The research paper "Unveiling the Synergy of Human Intelligence and Artificial Intelligence: A Multidisciplinary Exploration" delves into the intricate dynamics of human-AI collaboration in the context of the fast-paced landscape of technological advancements. It explores the symbiotic relationship between human intuition and machine algorithms, aiming to understand the ways in which humans and AI can complement each other and redefine the boundaries of what can be achieved. The paper investigates …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 1–11 Read article
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Impact of Cloud-Based Computing on Human Resource Enactment: An Analysis Using Andhra Pradesh and Telangana It Companies
Abstract: Human Resource Management (HRM) has undergone major changes in recent years. The emphasis has moved as of the logistical managing activities to being a tactical associate in the whole company approach, mostly through good encouragement for the advancement of information technology in this field of expertise. The expanded usage of information technology has a major influence today on how HRM is handled. This spurred a significant change in processes and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 9–19 Read article
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Optimizing Data Pipeline Performance in ML Systems: Strategies for Eliminating Bottlenecks and Maximizing GPU Utilization
Abstract: The inefficiency of the data pipeline is one of the most economically significant yet least understood challenges in machine learning infrastructure. High-performance GPU hardware costing several thousand dollars per device is now widely available, yet many organizations report utilization levels of only 40–60%, constrained not by compute capacity but by data loading, preprocessing, and memory-transfer overhead. This article examines the storage I/O bottleneck, the CPU preprocessing bottleneck, and the host-to-device …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article