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110 articles for “Correlation”
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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An Empirical Study on Payscale Measurment Practices in Hospitals Sector
Abstract: Human resource management practices are to manage the employee salaries, benefits and allowances in systemic manner. It involves managing a payroll department by introducing them to the most applicable core management skills. It builds on the foundation of a Payroll Compliance Practitioner’s experience, knowledge and application of legislative monitoring and effective communication of payroll programs and policies. The research is descriptive type of research. The data was collected from the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 38–42 Read article
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Pedagogical Pioneers: Transformative Strategies for Modern Teacher Education
Abstract: The transformative tactics used by pedagogical pioneers in the field of contemporary teacher education are examined in this book chapter. With the ever-changing landscape of pedagogy brought about by varied student populations, technological breakthroughs, and shifting pedagogical theories, it is critical to provide educators with cutting-edge tools. The chapter explores the nuances of these tactics, highlighting the ways in which they affect student participation, teacher training, and the general development …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 1–9 Read article
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Exploring the Role of E-Learning Tools in Transforming Traditional Pedagogy
Abstract: E-learning tools, such as Learning Management Systems (LMS) and virtual classrooms, enable educators to deliver content efficiently, track student progress, and facilitate interactive learning. These tools support various teaching strategies, from self-paced courses to real-time collaboration, enhancing the overall learning experience. This study explores the impact of e-learning tools on the teaching and learning process in higher education, examining both the opportunities and challenges associated with their use. A survey …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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An Analytical Study on Stress Management Strategies and Their Impact on Performance of the Faculty Members specially in Engineering, Technology, Science, and Management Colleges based in Delhi and NCR
Abstract: Faculty members in higher educational institutions (HEIs), particularly in the domains of engineering, technology, science, and management, are increasingly experiencing high levels of occupational stress due to the demanding nature of academic, administrative, and research responsibilities. This study aims to analyze the primary sources of stress, explore commonly adopted stress reduction strategies, and assess their impact on faculty performance in colleges situated across Delhi and the National Capital Region (NCR). …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 13–25 Read article
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Organizational Climate Dimensions and Their Impact on Employee Engagement in IT Companies
Abstract: Employee engagement is a critical factor influencing organizational performance, productivity, and employee retention in the Information Technology (IT) sector. Organizational climate refers to employees' perceptions of the work environment, management practices, communication systems, and organizational policies. This study examines the relationship between organizational climate dimensions and employee engagement among employees working in IT companies. Data were collected from 150 IT professionals through a structured questionnaire. Statistical tools such as percentage …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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Review of Innovative Quality Indicators of Faculty in Institutions: A Study in Perspective of Students’ Performance
Abstract: Generally, there is an immoderately competitive market. As of now, we do not just compete with thesurrounding networks but along with this, we need to compete globally also. So, for that, we need towork with the base. As education gives confidence, enhance skill, and develop better leadingpersonality. So, for that, a learning and a creative environment must be required as in that studentslearn from others, work in coordination, and develop …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Students' Perspectives on Strategic Entrepreneurship Education in Malaysia
Abstract: Entrepreneurship is the use of business and financial skills to the development of new products and services for the market. New organisations may form because of this, or existing ones may find fresh life as they adapt to new circumstances. Most new businesses are founded by entrepreneurs who create startups. The research was conducted to the target group of students located in Kota Bharu City located in Kelantan State in …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 28–47 Read article
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Evaluating Conflict Management Strategies and Industrial Harmony in Banking Organisation: A Study of United Bank for Africa, Lafia Branch Nigeria
Abstract: Circumstances that involve conflict have an influence on the overall effectiveness of organizations because they disturb the harmony that exists amongst members in the organization. The question that has to be answered, therefore, is what organizations do in their management of conflict in order to attain fair levels of harmony and keep the "applecart" of organizational activity running smoothly. Against this background, therefore, this study is set to evaluate conflict …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 18–27 Read article
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Harnessing Emotional Intelligence for Modern Leadership and Team Management
Abstract: This study examines the influence of emotional intelligence (EI) on leadership efficacy and team administration. This study seeks to address gaps in the literature by analyzing how leaders with high emotional intelligence cultivate team cohesion, improve communication, and promote overall organizational performance. A mixed-method approach will be employed, integrating quantitative surveys and qualitative interviews to deliver a thorough understanding of emotional intelligence's influence on leadership and team dynamics. The findings …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 32–40 Read article
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A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 38–49 Read article
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Adoption of Mobile Banking Among Users in Kathmandu Valley: Lens of Technological Acceptance Model
Abstract: Perception is the key for product selection. Mobile Banking is easily available options for users which might make them confuse to think. The purpose of this research paper is to examine the adoption of Mobile Banking among the user of Kathmandu Valley in 2020. This study has applied cross-sectional research design. Correlation and standard deviation have been calculated followed by reliability with Cronbach alpha. Hypotheses have been tested using bivariate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 1–7 Read article
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Impact of Communication on Employees’ Productivity at the Time of Change
Abstract: Purpose – The paper will give an empirical framework for the study of impact of communication on employees’ productivity at the time of change. What is the impact of communication on employees’ Productivity? Is change always untidy and aching? These queries can provoke anyone to analyze the ways in which organizations communicate to change and its impact on employees’ productivity. So a research is necessary to investigate the impact of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 27–35 Read article
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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Carbon Footprint Management for Sustainable Supply Chains
Abstract: The issue of carbon emissions from industries has emerged as a critical driver of the global climate change crisis, necessitating urgent action. In response, the United Nations' signing of the Paris Agreement in 2016 has galvanized nations worldwide to address this issue and strive towards a sustainable, low-carbon future. However, it is not solely the responsibility of individual companies to adopt environmentally friendly practices within their own operations. Given the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 1, 2023 · pp. 1–4 Read article
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Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector
Abstract: Customer Experience Management (CEM) has increasingly become a pivotal source of competitive advantage in service industries, particularly in the retail sector, where product differentiation is minimal and price-based competition is easily replicable. In such an environment, the overall experience perceived by customers across multiple touchpoints plays a decisive role in shaping brand preference, loyalty, and long-term profitability. This empirical study examines the role of Customer Experience Management as a strategic …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 15–19 Read article
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Using the Big-data concept to create a Financial Risk Management Model
Abstract: With the advent of the era of big data, although enterprises have certain strategic choices in the process of active early warning of financial operational risks, the effect of this early warning method is not obvious due to a lack of understanding. In order to find leading indicators for early warning offinancial crises and to control risks as soon as possible, this paper will apply the concept of decisiontree algorithms …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 17–27 Read article
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Customer Perception of Pricing Strategies and Their Influence on Hotel Booking Decisions: Evidence from Rajasthan
Abstract: The growing competitiveness and fluctuating demands of tourism are a challenge to the hospitality industry, and the issue of prices is a critical issue that determines the choice of hotels to stay. Hotels commonly vary the price of their rooms using dynamic, seasonal, discount, and corporate pricing to maximize their occupancy and income. Price differences, however, are seen differently by customers, and this poses a challenge in ensuring price transparency, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 17–28 Read article
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The Future of Management Accounting: Integrating Artificial Intelligence, Big Data, and Predictive Analytics for Business Optimization
Abstract: This study examines the future of management accounting through the integration of Artificial Intelligence (AI), Big Data, and Predictive Analytics as key drivers of business optimization. The research aims to evaluate how these emerging technologies enhance decision-making efficiency, improve financial forecasting accuracy, and support cost reduction strategies in modern organizations. Adopting a secondary data analysis approach, the study synthesizes global industry reports, empirical studies, and statistical data from 2020 to …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article