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112 articles for “Investment decision”
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Artificial Intelligence Use Globally
Abstract: This report examines the global use of artificial intelligence (AI), its applications, benefits, and potential risks. The article explores the various ways that AI is being used in fields like healthcare, banking, transportation, and entertainment. It highlights the benefits of AI, such as increased efficiency, accuracy, and decision-making, enhanced safety, and better user experiences. The report also outlines the potential risks of AI, including job displacement, lack of transparency, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 33–36 Read article
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Financial Distress Prediction using Machine Learning Methods
Abstract: Bankruptcy in future would lead to heavy losses and attempt should be made to reduce it and prevent such a loss in advance. Potential Misclassification of potential and futurist bankruptcy can be referred to as an audit failure. It is important to predict bankruptcy for different users including investors, auditors, creditors, and regulators. There are various prediction models which have been considered in different studies, this research study includes various …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Case Investigation Employing New Technologies in Management
Abstract: This case study examines the integration of new technologies into management practices at Nestlé, a manufacturing company. The study evaluates the benefits and challenges of the integration process and provides insights into the impact of new technologies on the company’s operations. The data were collected through interviews with key stakeholders involved in the integration process, document analysis, and observation of the company’s operations. The data were analyzed using thematic analysis. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Procore in Construction: Revolutionizing Project Management Through Efficiency and Collaboration
Abstract: Procore has emerged as a groundbreaking platform that revolutionizes construction project management through improved efficiency and collaboration. By addressing inefficiencies inherent in traditional project management approaches, Procore provides real-time communication, centralized data storage, and advanced tools that streamline construction workflows. This paper explores Procore’s role in enhancing project collaboration, quantifying tangible benefits, and analyzing challenges in its implementation. Findings reveal that Procore significantly reduces project durations, administrative overheads, and rework …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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HR Analytics: Building a New Era to Redefine HR dimensions
Abstract: Human resource has invariably been a vital quality to a company. To realize competitive advantage, worker ought to be treated as a vital resource and, therefore, by orientating human resource to the core business strategy, organizations can come through success in competitive era. Since ages, Human resource has invariably been thought of at the terribly core of organization success. Time unit analytics play a vital role by orientating time unit …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 2, 2018 · pp. 44–49 Read article
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Impact of Technology on Business Growth
Abstract: The rapid advancement of technology in the 21st century has fundamentally reshaped the global business landscape, creating new opportunities while introducing significant challenges for organizations across industries. This research paper investigates the multifaceted impact of technological integration on business growth, focusing on key technologies such as Artificial Intelligence (AI), Cloud Computing, Big Data Analytics, and the Internet of Things (IoT). Through a comprehensive analysis of recent literature and empirical evidence …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Gender Balance on Boards: A Catalyst for CSR Performance
Abstract: and Corporate Social Responsibility (CSR) performance. Through a study of the literature and empirical data, we investigate the effects of having women on corporate boards on CSR outcomes. Our research explores several CSR topics, including social justice, environmental sustainability, and governance procedures, to pinpoint the unique contributions made by gender-diverse boards. According to our research, gender diversity on boards improves corporate social responsibility (CSR) performance by bringing a greater variety …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 39–43 Read article
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The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.
Abstract: In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Industry 4.0 and Emotional Intelligence: Synergies for the Future of Work
Abstract: Industry 4.0 is the integration of digital technologies into industrial processes and manufacturing. Another name for it is the fourth industrial revolution. The integration of cyber-physical systems, big data analytics, artificial intelligence (AI), and the Internet of Things (IoT) sets it apart. It is revolutionizing industries by automating and digitizing processes. As organizations become increasingly dependent on technology, which requires lots of change and adaptation, the human element—particularly emotional intelligence …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Employee Attitude towards the role of Intrapreneurship in Organizational Performance
Abstract: This research paper delves into the concept of intrapreneurship, the practice of fostering entrepreneurial behaviour within established organizations, and its impact on employees and organizations. By surveying 250 employees from diverse industries in Mumbai and reviewing existing literature, this study seeks to understand current attitudes and perceptions regarding intrapreneurship, identify challenges employees face, assess organizational support, and evaluate the recognition of employee contributions. The findings reveal a positive outlook on …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 25–31 Read article
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A Review on Business Enterprise Resource Planning (ERP)
Abstract: Enterprise Resource Planning (ERP) systems integrate a business’s core functions, including finance, human resources, supply chain management, manufacturing, and customer relationship management, into a unified platform. By streamlining operations, ERP provides realtime access to critical data, enhancing decision-making and operational efficiency. As organizations accelerate their digital transformation, modern ERP solutions leverage cloud computing, artificial intelligence, and data analytics to improve scalability, flexibility, and security. Despite implementation challenges, ERP systems significantly …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 6–12 Read article
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An Analytical Study of Dividend Policy on Alkem Laboratories limited
Abstract: A dividend is the percentage of a company's net earnings that are given to each shareholder as a return on their investment in the business. A company's dividend policy outlines how it will distribute dividends. A dividend policy outlines the process by which a business will distribute dividends to its owners. The payout details in this structure include the frequency, timing, and amount of distribution. In this study researcher analyze …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 14–19 Read article
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Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Working Capital Management (WCM): Strategies and Implications for Firm’s Performance
Abstract: This research paper examines the significance of working capital management (WCM) and its impact on firm performance. The efficient management of working capital is crucial for the success and sustainability of businesses, as it directly affects liquidity, profitability, and operational efficiency. The objective of this study is to explore various strategies and techniques employed by firms to effectively manage their working capital and assess their implications on financial performance. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 13–27 Read article
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Impact of Training and Development on Employee Retention
Abstract: In the context of global business competition, organizations hope that HR is their primary resource and that their employees move forward and support themselves in achieving their organizational goals in this world. In view of this concept, organizations invest heavily in training and development programs for their employees to change the way they think and have ideas and apply their understanding and ethical standards. Most organizations hope that the improved …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 · pp. 1–7 Read article
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Fostering Ethical Leadership through the Practice of Yoga and Meditation: A Character-Building Perspective
Abstract: Ethical leadership is a critical component for fostering trust, integrity, and positive impact within organizations. Its foundation lies not only in intellectual acumen but also in robust emotional and mental resilience. This abstract examines the integral role of physical and mental health practices, particularly yoga and meditation, in promoting the personal growth necessary for principled leadership. It posits that these disciplines enhance ethical decision-making, emotional regulation, and key leadership attributes …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Case Study Flipkart (A): Transitioning to a Marketplace Model
Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article