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300 articles for “Promotion”
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Impact of Regulatory Changes on Non-Life Insurance Companies in India
Abstract: The non-life insurance sector in India has undergone significant changes due to evolving regulatory frameworks introduced by the Insurance Regulatory and Development Authority of India (IRDAI) and other governing bodies. These regulatory changes, aimed at improving market efficience, consumer protection, and financial stability, have had a profound impact on the operations, financial strategies, and market positioning of non-life insurance companies. This paper explores the various regulatory reforms, including detariffing, mandatory …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Smart Finance: Leveraging Artificial Intelligence for Data-Driven Business Growth
Abstract: AI (Artificial Intelligence) has been a major factor in changing the financial landscape in recent years. The term "Smart Finance" describes use of AI tools like RPA (robotic process automation), ML (machine learning), natural language processing (NLP) to improve financial decision-making, automate repetitive tasks, and offer more in-depth understanding of how businesses operate. Financial institutions can improve customer service, manage risk better, streamline operations, and spur long-term development with this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
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New Education Policy Role in Worldwide Financial Trend
Abstract: The New Education Policy (NEP) is a comprehensive framework introduced by governments to transform and revamp educational systems. This abstract explores the potential role of the NEP in shaping global financial trends. Education is a fundamental driver of economic growth and development, and the NEP's impact on education has significant implications for the global financial landscape. The NEP focuses on various aspects, including access, equity, quality, and skill development. By …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 15–21 Read article
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Women's Empowerment and Mindset for Sustainable Economic Development
Abstract: The objective of this study was to evaluate the participation of both Government Organizations (GOs) and Non-Government Organizations (NGOs) in promoting women's empowerment to foster sustainable livelihoods in rural communities. The study involved 240 self-help groups (SHGs) from three regions of the United AP (Telangana, coastal Andhra, and Rayalaseema) and 60 GO and NGO officials from three districts. The majority of respondents were middle-aged, with medium-level farming experience, income, awareness …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 22–30 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Role of Information and Communication Technology in Rural Development of India
Abstract: Introduction of Information and Communication Technology in rural India is expected to bring in changes in the whole process of rural governance by improving transparency, accountability and administrative efficiency of rural institutions by promoting participation of the poor and rural people in decision-making processes and also improving the efficiency and responsiveness of rural service delivery. It can facilitate speedy, transparent, accountable, efficient and effective interaction between rural citizens. It not …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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Focus Group Discussions on the Adoption of Information Technology and Innovation in Quantity Surveying Practice and Education in Nigeria
Abstract: Information Technology (IT) and Innovation have significant implications for modern-day quantity surveying practice and education. Timely paradigmic changes in sync with evolving technology are necessary for quantity surveyors to retain competitive advantage amidst the discernible friction and strive for professional dominance amongst construction industry professionals. However, for such paradigmatic changes to occur, there is a need for quantity surveyors to understand the benefits derivable from the use and value of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 5–10 Read article
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Social Engineering and AI: Rights and Ethical Practices Fostering Sustainability
Abstract: Artificial intelligence (AI) and social engineering combine to change organizational tactics, social norms, and human interactions. This convergence has the potential to be transformative in supporting sustainability in economic, environmental, and social dimensions. Social engineering itself is a tactic that manipulates human behavior and decision-making at its core, and artificial intelligence increases the power of this influence through predictive analytics, machine learning (ML), and the processing of large volumes of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Florence Nightingale: The Pioneer Leader of Nursing Profession
Abstract: Florence Nightingale was born on 12th May,1820 and left the mortal world on 13th August, 1910. She was an English reformer, statistician and founder of modern nursing. She is known as “The Lady with the Lamp.” On 12th May, International Nurses Day is celebrated. It is the birth day of Florence Nightingale. Good leaders are not born but anyone have desire and will power, can become an effective leader. A …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Marketing's Take on Corporate Social Responsibility: Creating Long-Term Brands with Social Impact Projects
Abstract: The term "corporate social responsibility" (CSR) describes the extra efforts that a single corporate organization makes for the benefit of society and the environment at large. This program is a way for the businesses to give back to the community that provides them with revenue. Businesses can develop a durable brand image by focusing on societal issues related to the environment, economy, and social issues. Clients will view such businesses …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 28–34 Read article
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Corporate leadership for gender equality
Abstract: The worldwide ratio of female and male leaders in the corporate sector is very poor. The government has taken an initiative to motivate gender equality in corporate. Keeping in mind this scenario, the theme of International Women’s Day 2025 was kept ‘Accelerate the Action’. The presence of women in corporate leadership positions has many advantages. As women are equally responsible for growth of an organization, they should get equal opportunities …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–7 Read article
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Encouraging Intellect: The Vital Role of Women in Research and Education
Abstract: The role of women in education and research has evolved significantly over the last century, with women increasingly occupying influential positions in academic institutions, scientific research, and technological advancements. Despite historical barriers, women today contribute to a diverse range of fields, from medicine and engineering to social sciences and literature. This paper explores the pivotal role of women in education and research, highlighting their contributions, the challenges they face, and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–5 Read article
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Redefining Management through Digital Transformation: Strategies for Sustainable Innovation
Abstract: Management methods are changing significantly in the ever-changing digital world of today. This research investigates how businesses are redefining leadership and promoting sustainable innovation by utilizing digital technology. The study's three main goals are to determine the main forces behind sustainable innovation, comprehend how digital tools affect management procedures, and investigate the difficulties encountered during digital shifts. It is based on data gathered from 104 managers and executives. The results …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Barriers to Women's Corporate Leadership in South Chennai
Abstract: Despite significant growth in women’s participation in the corporate workforce, their representation in leadership roles remains disproportionately low, particularly in India. This study explores the obstacles faced by women in achieving corporate leadership positions in South Chennai, focusing on both external and internal barriers. Key findings reveal that gender bias in promotion and performance evaluations, challenges in balancing family responsibilities due to inadequate organizational support, and limited access to mentorship …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 20–26 Read article
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Viksit Bharat and Gen Z Ideology: Strategic Adaptation in a Shifting Business Landscape
Abstract: India, poised on the cusp of significant economic and social transformation, has set its sights on achieving the status of a 'developed nation' by 2047, a vision encapsulated in the 'Viksit Bharat' initiative. This ambitious goal necessitates the active participation and ownership of its youth, particularly Generation Z, who will be the primary beneficiaries and drivers of this transformation. This research paper explores the alignment of Gen Z's ideology, values, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 7–11 Read article
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Using Transformative Pedagogy when Teaching Online
Abstract: Understanding what’s lacking among online teaching literature is crucial in serving to researchers and practitioners to develop programs and support mechanisms for online academics in pedagogy. This review formulates a critique of the standards-and competence-based vision of online teaching from the perspective of transformative learning theory. Thus, on offer associate alternate exploration of the skilled development of online academics as adult learners. The results suggest that analyzingthe role and competencies …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article