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443 articles for “Strategy”
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Strategic Platform Modernization: Best Practices for Migrating Enterprise Applications from Virtual Machines to Cloud-Native Platforms
Abstract: Enterprise platforms are undergoing rapid transformation from virtual machine (VM)-based infrastructure to cloud-native architectures to meet demands for scalability, agility, and resilience. This migration requires a systematic assessment of organizational readiness and application suitability, coupled with the implementation of technical enablers, including containerization, CI/CD automation, container orchestration, and observability frameworks. This paper introduces three integrated assessment frameworks: a Cloud-Native Maturity Model across five technical dimensions (Application Architecture, Deployment Automation, Observability, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 17–27 Read article
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Strategic Approach for Effective Corporate Communications
Abstract: A good internal communication strategy is an important aspect. There is is a clear flow of communication, the organization has highly committed and well-trained employees. Effective communication also promotes a tenacious culture that leads to a higher output. There is a need to have an open and transparent communication system in place for smooth functioning of the organization which allows an effective exchange of ideas and information between multiple hierarchical …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 35–38 Read article
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Impact of Consumer Behaviour on Hotel Sales
Abstract: This paper proposes a conceptual framework to encapsulate our understanding of how consumers’ behavior influences sales in the hotel industry. By embracing a trade-off between price information and product information in hotels, we suggest that firms can better match consumer preferences and needs. The trade-off’s complexity is influenced by the prior knowledge of the consumer’s product and the level of sales in the competitive market. Our framework suggests that tour …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 33–49 Read article
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Tourism Market in India—Comparative Analysis
Abstract: To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 18–29 Read article
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Client Relationship Management at Maruti Suzuki
Abstract: ABSTRACT Client relationship management (CRM) incorporates the techniques, innovation and capacities that assistance an endeavor oversees client connections. The broadly useful of CRM is to empower associations to better deal with their clients through the presentation of dependable frameworks, procedures and methods. Administration at Maruti trusts that an effective CRM procedure can't be actualized by basically introducing and coordinating a product bundle and won't occur over night. Changes must happen …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Significant Role of Digital Marketing in Business Growth and Success in 2020
Abstract: In modern days of information explosion, digital marketing has become highly influencing factor which has revolutionized the business and its marketing strategy as well. The digital marketing has become an essential ingredient of the business growth in India. The role of digital marketing and of content marketing specifically is a huge help to leverage some free advertising and help your business grow. Digital marketing makes it simple to target your …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 8–13 Read article
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Effective Corporate Communication: Perspectives and Challenges of Diversity, Social Media and Technology
Abstract: Communication is the backbone of any organization. No organization can sustain without having proper communication at its place. Effective communication is significant for managers in the organizations so as to perform the basic functions, be it planning, organizing, staffing, directing and controlling. Organization spares a vital part of their life cycle in communication. The increasing pressures and challenges expand the role of managers in smooth functioning of the organization. Top …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 14–21 Read article
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How various Pension Schemes affect Investment Options?
Abstract: This paper assesses the impact of different quantitative strategies to regulate investment chance at the retirement profits stemming from defined contribution (DC) pension plans. It seems at how such Regulations affect the spectrum of funding guidelines available and, thru this channel, how they have an effect on the retirement profits that and character can also anticipate from a DC pension plan. The evaluation suggests that there is an alternate-off between …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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The P-Mactr Matrix: a Reality-Weighted Strategic Evaluation Framework for Modern Industries
Abstract: Traditional portfolio frameworks such as the BCG and GE–McKinsey matrices prioritize market growth and relative market share, often overlooking cash-flow durability, regulatory exposure, and technological defensibility. In contemporary markets characterized by capital intensity, accounting distortions, and policy volatility, growth-centric models frequently misclassify strategic strength. This paper introduces the P-MACTR Matrix, a reality-weighted strategic evaluation framework built on seven dimensions: Profitability Reality, Market Share, Market Growth, Cash Flow Strength, Competition Intensity, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 31–35 Read article
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Amazon Supply Chain Management: A Case Study
Abstract: This study aims to clarify the position of Amazon in the retail industry which it primarily gained through high level supply chain and logistic developments. This research describe the E-commerce industry and the supply chain practices adopted by them, specially the Amazon. This paper will discuss the penetration of internet in India, E-commerce market in light of Amazon, Supply chain in Amazon, IT application and SC automation and finally Business …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 23–27 Read article
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The Importance of Customer Satisfaction in Logistics and Supply Chain
Abstract: In today’s competitive environment, the most important factor that drives a business towards success is customer satisfaction, which sets a company apart from its competitors and determines whether the customer is coming back to make the purchase again. To ensure customer satisfaction, the entire process of receiving the order to the delivery of the product needs to be tracked and overseen to maintain quality and ensure timely delivery. A dissatisfied …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 · pp. 20–22 Read article
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Need for Social Media and Digital Marketing - A Pragmatic Study
Abstract: Digital marketing is the use of digital platforms for the use of marketing products or services of an organization. With the development in technology there are various platforms that can be used for digital marketing. Media is one of such platforms. And with the evolution of internet there are new forms of media that have emerged. And social media has become a very important part of every individual’s life.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 1–17 Read article
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Consumer buying behavior and advertising analysis for soft drinks
Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article
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Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review
Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Changing Aspects of Entrepreneurship: Post COVID-19 Case Studies from Visakhapatnam and Udaipur
Abstract: The new decade holds much promise, especially in terms of socio-economic development and the development of the urban poor. The pandemic has shaken deep-rooted beliefs about a safe socio-economic condition for people around the world. Hardest hit were the semi-skilled workers, marginal workers and small business owners who today struggle to earn and survive every day. It threw life off the beaten track, sending them into a vortex of socio-economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 20–32 Read article
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Customer Relationship Management in Retail Banking
Abstract: The major objective of the research work is to prepare a framework for customer relationship management model (CRMM), applicable to Indian retail banks, and to analyse the influence of service quality on customer behaviour with respect to retail banks. The result of the research study reveals to be lack of awareness with the bank employees as well as adoption of CRM packages available in the market. CRM can be implemented …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 28–31 Read article
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Computer-based Marketing Analysis in a Pharma PSU
Abstract: Computer is mandatory in this advanced era and pharmaceutical and related subjects are not exception to it. This review mainly focuses on the various applications, software and use of computers in pharmaceutical and pharmacy. Computer science and technology is deeply utilized in pharmaceutical field everywhere like in, pharmaceutical industries, pharmacy colleges, research centers, hospital pharmacy and many more. Computer significantly reduces the time, expenditure, and manpower required for any kind …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 13–25 Read article
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A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 37–48 Read article
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A Study on Employee Motivation Level at Textile Industry
Abstract: Employee motivation is very important for any organization. The purpose of this employee motivationstudy is to examine the employee motivation level. Every organization should provide good motivationto their employees to perform their work good in the organization when the employee feels goodabout their jobs. The aim of the study is to examine the various factors of motivation in theorganization, to know the level of motivation in employees of the company, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article