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143 articles for “descriptive study”
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An Analysis of Indian Multinational Corporations Shows How Training and Development Affect Employee Innovation in the IT Sector
Abstract: Training and development have become increasingly important in an era where innovation is the foundation of competitive advantage, particularly in India's rapidly evolving IT landscape. The impact of T&D operations on the creative work practices of workers at some of the leading MNCs, including Infosys, TCS, Wipro, and Accenture, was investigated in this study. This study examines the efficacy of technical, behavioral, and leadership-focused training programs using a descriptive and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Online Learning During COVID-19
Abstract: This study shows the impact of online learning on students’ performance. Overall, 10 studentsparticipated in the research using descriptive qualitative analysis as the method of investigation.According to the survey results, 60% of students find online learning interesting, with 75% statingthat the online classes are easier than traditional classes. Additionally, 60% of students prepare forthe online classes by taking notes or recording the lessons, whereas 40% find online learning to bepractical. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article
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A Comparative Study of the Dimensions of Wellness Among Young Fitness Enthusiast Women and Men in Pune City
Abstract: The present research is a comparative study of the wellness dimensions among young fitness enthusiasts, women and men, in Pune city. The objectives of the study were to measure and compare the wellness status of young fitness enthusiasts, women and men, in Pune city. By adopting a descriptive survey research method, the data was collected from the research population of men and women aged 30 to 40 years who exercise …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Trade Financing Strategies Practiced in AU Small Finance bank
Abstract: This study examines the trade financing strategies practiced by AU Small Finance Bank, with a particular focus on its role in supporting Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a critical role in facilitating both domestic and international trade by mitigating risks, ensuring liquidity, and building trust between trading partners. The research adopts an exploratory and descriptive design based on primary data collected during a 45-day internship and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Strategic Cost Accounting: How Large Corporations Use Costing Methods to Drive Long-Term Decision-Making
Abstract: This study investigates how large corporations strategically utilize cost accounting methods, such as Activity-Based Costing (ABC), Standard Costing, and Job Order Costing, to drive long-term financial decision-making. Using a descriptive and comparative research design, financial data from multinational corporations, including Apple Inc., Walmart Inc., General Motors, Johnson & Johnson, and Boeing Co., were analyzed for the period 2020–2024. The study employs statistical models such as correlation analysis (r = 0.87), …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–17 Read article
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A study on the Significance of Organizational Communication
Abstract: Corporate communication is the key to a successful business and is an important tool to carry out the exchange of information between different functional groups in an organization. The objective of the study was to investigate the effectiveness of the internal communication system within various departments at Indian Oil Corporation (IOCL), Pipelines Division Noida. Based on a sample size of 100 respondents, the study was conducted through the use of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 46–59 Read article
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Growth of Digital Wallets in India: Opportunities and Challenges for Business
Abstract: The rapid growth of digital wallets has become one of the most significant developments in India’s evolving digital financial ecosystem. Supported by technological advancements, widespread smartphone adoption, affordable internet connectivity, and proactive government initiatives such as Digital India and Unified Payments Interface (UPI), digital wallets have transformed the way financial transactions are conducted across the country. This study examines the growth of digital wallets in India and evaluates the opportunities …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Non-experimental Study to Evaluate Mobile Phone Dependence and Negative Impact of Mobile Phone Dependence among Students
Abstract: A mobile phone is a device that moves around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. Descriptive (non-experimental) group design was adopted to evaluate mobile phone dependence and negative impact of mobile phone dependence among students of a selected college at Panchkula, Haryana. Baseline mobile phone dependence and negative impact of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 9–14 Read article
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Estimating Housing Unit for Low Income Group of People in Kathmandu, Nepal
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to find out the number of housing units required to fulfill the housing needs for the low-income group. The two squatter settlements: Jagritinagar, Sinamangal and Thapathali, from Bagmati River of Kathmandu valley areas were selected as the samples. Questionnaire survey and interview were conducted with the residents of the study area …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 16–27 Read article
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The Comparative Analysis of Large-Cap Equity Stocks of It Sector in India
Abstract: The primary aim of this research is to conduct a comprehensive financial performance analysis of large-cap equity stocks within the IT sector. Descriptive research methods are employed to depict the financial landscape of large-cap IT stocks. The study targets leading IT firms listed on Indian stock exchanges, specifically those with a market capitalization of more than ₹20,000 crore. The sample comprises the top 5 large-cap IT companies selected through a …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article
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A Study on the Impact of Flexible Work Arrangement on Employee Satisfaction and Work-Life Balance
Abstract: This research investigates how flexible work arrangement influence employee satisfaction and work -life balance within organization. The study focuses on various forms of workplace flexibility and including flexible working hours and work from home practise &hybrid work model and compressed workweek. data were collected from 120 emplyoees through a structured questionnaires and the responses were analysed using descriptive statistics and regression analyses. The result indicates that employees generally hold a …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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Entrepreneurial Perspectives on Implementing Open and Distance Learning in Secondary Education
Abstract: This study investigates the entrepreneurial implications of Open and Distance Learning (ODL) in secondary education, particularly in Kuje Area Council, Federal Capital Territory, Nigeria. Amidst challenges posed by traditional learning methods exacerbated during the Covid-19 pandemic, ODL emerges as a critical avenue for nurturing entrepreneurial skills and fostering innovative educational practices. Using a descriptive research design and validated questionnaire, this research explores the feasibility and challenges of integrating ODL in …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 51–61 Read article
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Savings to Investments: A Study of Financial Behaviour among Salaried Individuals
Abstract: The transition from saving to systematic investment has become increasingly significant in emerging economies, particularly among salaried individuals who rely on fixed monthly incomes. This study examines the financial behaviour, investment preferences, and risk orientation of salaried individuals through an empirical investigation. Primary data were collected from 150 respondents using a structured questionnaire, and statistical tools including descriptive analysis, Chi-square tests, Spearman’s correlation, and One-Way ANOVA were applied to examine …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Individual investment behaviour of young investors in stock market
Abstract: This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also they are really aware of investment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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A Study of Gender-Based Differences in Household Finance Decisions and Consumer Behavior
Abstract: This study examines gender-based differences in household financial decision-making and consumer behavior in urban India. Household finance decisions, such as saving, spending, investment, and credit usage, are influenced not only by economic factors but also by behavioral and psychological attributes, which often vary across genders. The study adopts a quantitative and analytical research design based on primary data collected from urban households. A structured questionnaire was used to collect data …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Innovating Insurance Lending in Indian Fintech: A Study of Bimapay’s EMI Model, Business Strategy, and Role in Alternative Credit for Insurance Inclusion
Abstract: This study examines EMI-based insurance lending within India’s fintech ecosystem, focusing on Bimapay Finsure Pvt. Ltd. and its role in improving insurance accessibility through technology-enabled premium financing. Using primary data collected from 41 employees across finance, operations, and technology teams, the research evaluates employee understanding of the EMI model, perceptions of business model sustainability, and attitudes toward AI-driven reconciliation. Statistical analyses – including descriptive analysis, correlation, and regression – reveal …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 · pp. 28–34 Read article