Search
1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
Nothing matched all of your words, so these match any of them.
-
The Impact of Excessive Social Media Usage Among College Students with Special Reference to the Students of the Nilgiri District
Abstract: Social media has become such an essential tool for education and social interaction that many people now rely on it every day. As platforms for communication, Facebook, Twitter, Instagram, LinkedIn, mobile IM apps like WhatsApp, Viber, and IMO, as well as video conferencing services like Skype, have all seen growth in recent years. Concern has recently been raised about the extent of usage of these different platforms. According to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 1–12 Read article
-
A Study on Consumer Awareness of Advertised Cosmetics Product with Special Reference to Wayanad District
Abstract: In spite of the expansion of the internet, television continues to be the most popular mass media for advertising and has kept that position for more than 60 years. Because of its reach, influence, and ability to target audiences, television is a crucial part of a media strategy. Advertising and television together create a deadly combination that has permeated modern civilization. Consumer awareness of advertised cosmetics refers to the level …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 21–31 Read article
-
A Study on Women’s Economic Empowerment In India In 21st Century
Abstract: Women's contributions to the world economy are indispensable. As women continue to break barriers in diverse sectors, economies benefit from increased productivity, innovation, and resilience. Gender equality, equitable access to education and financial resources, and policies promoting women's participation in the workforce are essential for harnessing the full potential of women in economic development. Over the years, India has made significant strides in this direction, recognizing that the empowerment of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 13–20 Read article
-
An Analysis Study of Inflation Accounting
Abstract: A unique method called an inflation account is used to account for how the cost of goods in different parts of the world can change and affect the numbers that multinational corporations report. A more accurate view of a company's financial status in an inflationary climate is provided by price index adjustments made to financial statements rather than only using cost accounting. Another name for this approach is price-level accounting. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 6–9 Read article
-
An Analysis of the Relationships Between Competition and Intellectual Property Laws in the Situation in India
Abstract: India is a country of systematic legal framework whether it is for individuals or for corporates. Ever since constitution was adopted there has been periodic up gradation and amendments in laws so that it suits best to the current environment, in this light in the present study we are attempting to compare the Indian competition act and Intellectual property laws. This study examines the intricate relationship between the Indian Competition …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 9–17 Read article
-
Gender Balance on Boards: A Catalyst for CSR Performance
Abstract: and Corporate Social Responsibility (CSR) performance. Through a study of the literature and empirical data, we investigate the effects of having women on corporate boards on CSR outcomes. Our research explores several CSR topics, including social justice, environmental sustainability, and governance procedures, to pinpoint the unique contributions made by gender-diverse boards. According to our research, gender diversity on boards improves corporate social responsibility (CSR) performance by bringing a greater variety …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 39–43 Read article
-
Impact of Whistleblowing and Ethical Governance in Indian Corporations: A case study on Vyapam Scam
Abstract: This study looks at how ethical governance in Indian firms can be promoted through whistleblowing. It investigates how well-suited business policies and current legislative frameworks like the Whistle Blowers Protection Act are to protecting them and promoting openness. The study illustrates the difficulties faced by Indian whistleblowers, such as fear of reprisals and societal perceptions of corporate wrongdoing, by examining important case studies. In order to maintain the integrity and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
-
Taxation Law in India: Principles, Administration, And Contemporary Developments
Abstract: Taxation law forms a fundamental pillar of a nation’s legal and economic system, acting as the primary tool for generating revenue required for governance, public services, and developmental initiatives. In India, the taxation framework has undergone significant transformation over time, shifting from a complex and segmented structure to a more integrated, streamlined, and technology-enabled system. This paper presents a detailed examination of the Indian taxation regime, focusing on its constitutional …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
-
Legal Impediments and Pathways for Mainstreaming Extended Producer Responsibility in India's Waste Regime
Abstract: Extended Producer Responsibility has become central to India's transition to a circular economy and now covers eight mandatory waste streams, which include plastic packaging, e-waste and end-of-life vehicles. But there are important legal and institutional obstacles that prevent EPR from being effectively mainstreamed over the long term. This research paper examines the existing regulatory framework, primarily based on the Environment Act, 1986, and identifies aggravating bottlenecks in terms of fragmented …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 27–45 Read article
-
Cooperative Models for Circular Economy Integration in Cost-Effective Waste Management and Recycling
Abstract: The shift of a linear economy to the circular one is what has become a necessity to solve the increasing environmental issues related to waste production and depletion of resources. This paper examines how cooperative models can be utilized to support the integration of the circular economy into waste management and recycling. Based on a systematic review of the literature and a thematic analysis, the studies on the cooperative governance, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
-
Stress That Influence Consumer Behavior in M-Business
Abstract: ABSTRACT In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 19–21 Read article
-
Measuring the Effectiveness of Public Relation on Hotels Sales
Abstract: This paper emphasizes on the role of public relations and its impact on hotel occupancy. The role of public relation in present day society is vastly different because we are living in a complex society and are confronted by a knowledge explosion which is fueled by advanced technology, which changes the role of public relations. Hotels should have a PR personnel/publicist always as part of their bigger marketing plan. Different …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 6–12 Read article
-
Investigating Service Quality in Banking Sector Using Servqual Model
Abstract: This research was based on a survey conducted through the use of questionnaire. The research is based upon primary and secondary data both. The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education and family monthly income. In addition to this various questions related to the knowledge and experience …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 1–17 Read article
-
Apple (Social Media Strategy)
Abstract: This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 43–48 Read article
-
A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
-
Economics for Sustainable World
Abstract: This report aims to analyze the general business environment of Graphite Corp Limited. Generalizing the manufacturing unit, the main customers and where are they located, the major customers in Australia and outside Australia and their respective market share. This report also aims to discuss the factors that affect the production segment of Graphite Corp Limited. Materializing the overall stability of the business in macroeconomic environment as well as microeconomic environment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 25–32 Read article
-
A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
-
A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework
Abstract: Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
-
The Impact of Loyalty Programs on Consumer Purchase Behaviour andLoyalty
Abstract: This report gives an idea of what loyalty is, why it is important for business and how it might be achieved for marketers. Attractiveness Insider computer users are in a position to redeem the rewards points of theirs for items as deals as well as gift cards, helping offset buy rates without devaluing the merchandise. Loyalty participants likewise could redeem points for far more extraordinary factors including limited edition merchandise …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 25–29 Read article
-
A Customer-centric Approach and Integration of Customers into the Development Process
Abstract: This paper tries to depict the part of customer-centric approach and association of clients into developmentprepareover Indian little and medium measured companies. A quantitative investigate at Indian SMEs within thebenefit industry. This specific industry has been chosensince of its intangibility. This makes the environment more competitive and in this way a require for corporate varying qualities is made. This differing quality may be satisfied by a customer-centric approach and client …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 12–19 Read article