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1682 articles for “Cloud computing, e-Granthalaya 4.0, ISO 2789, ISO 11620, Academic libraries, Madhya Pradesh”
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Full-service Restaurant Industry is a Growing Entrepreneurship in Global Perspectives
Abstract: Full-service restaurant industry should maintain balance expansions considering global demographic and geographic locations. It would need to make clear strategic choices to achieve its financial goals and aggressive growth. To make an important priority on menu innovation, the inconsistent economic growth is fostering increased competition and consumers taste. Ethical concepts of public confidences on business corporations, health and safety issues should be considered as growing entrepreneurship of feasible sustainability.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 1, 2020 · pp. 10–26 Read article
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AI in Finance: Fraud Detection and Risk Assessment
Abstract: Artificial Intelligence (AI) is changing how the financial world spots scams and handles risks. It acts like a super-smart helper, catching trouble fast—whether it’s crooks stealing money or loans going sour. This paper explores how AI helps banks and companies stay safe, digs into what experts have learned, and look at what’s coming next. We also ask a big question to guide future work, all in simple words anyone can …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 45–50 Read article
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A Study on Recent Trends in Digital Payment System in India
Abstract: India’s digital payment ecosystem has experienced an unprecedented transformation over the past decade, positioning the country as one of the global leaders in real-time digital transactions. This rapid growth has been primarily driven by the Unified Payments Interface (UPI), strong government initiatives under Digital India, expansion of digital public infrastructure, increasing smartphone penetration, and continuous innovation by fintech companies. My study examines recent trends in India’s digital payment landscape during …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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An Empirical Study on Payscale Measurment Practices in Hospitals Sector
Abstract: Human resource management practices are to manage the employee salaries, benefits and allowances in systemic manner. It involves managing a payroll department by introducing them to the most applicable core management skills. It builds on the foundation of a Payroll Compliance Practitioner’s experience, knowledge and application of legislative monitoring and effective communication of payroll programs and policies. The research is descriptive type of research. The data was collected from the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 38–42 Read article
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Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh
Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article
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Maintenance Management within Oil and Gas Industry, an Optimization Approach
Abstract: Upkeep is a basic component in the creation procedure of oil and gas (O&G) industry. The executives support intends to dole out the most appropriate upkeep system for gear inside the procedure to meet an adequate degree of respectability and security and additional high unwavering quality and accessibility of benefit with no pointless venture. A build up and coordinated structure for key and operational upkeep approaches in the oil and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 12–18 Read article
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Managing Innovation, Inclusivity, and Organizational Development in the Digital Age through Transformational Leadership
Abstract: Transformational leadership has become a cornerstone of effective management in the digital age, characterized by rapid technological advancements and evolving workplace dynamics. Unlike traditional leadership styles, transformational leaders inspire and motivate their teams to achieve beyond expectations by fostering innovation, adaptability, and collaboration. These leaders excel in creating a shared vision that resonates with their team members, empowering them to embrace change and contribute to organizational growth. In the digital …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 9–13 Read article
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Purpose-Driven Startups: A Holistic Leadership Framework for Building Resilient and Scalable Ventures
Abstract: Leadership in the twenty-first century is increasingly challenged by rapid technological disruption, systemic uncertainty, and expanding stakeholder expectations, making traditional hierarchical approaches less effective. The NAVIGATOR™ Model for Leadership & Strategy offers a comprehensive, future-ready framework designed to address these complexities by redefining leadership as a continuous journey of purpose, adaptation, ethical judgment, and value creation. Rooted in systems thinking and a purpose-driven philosophy, the model emphasizes the integration of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Standardizing Public Infrastructure Procurement: A Best Practice Trajectory for Nigerian Quantity Surveyors
Abstract: The current global drive in public procurement is aimed at improving efficiency, cost- effectiveness, and the overall value delivered by procurement processes This paper spotlights and raises discussions on the interesting opportunities for Nigerian Quantity Surveyors to harness the benefits of procurement best practices such as of Life Cycle Costing (LCC) and Sustainable Procurement, as is the case with most public procurement entities in other countries. Adopting best practices such …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Identification and analysis of criteria of the coaching competency in Tejarat Bankusing integrated interpretive structural modeling and fuzzy MICMAC approach
Abstract: Organizations increasingly adopt coaching-oriented management practices to strengthen employee engagement, facilitate individual development, and improve organizational performance. This study investigates the key criteria of coaching competency and examines their interrelationships in Tejarat Bank. The research is applied in nature and employs an integrated methodological framework combining documentary analysis, expert interviews, the fuzzy Delphi method, interpretive structural modeling (ISM), and fuzzy MICMAC analysis. Initially, coaching competency indicators were identified through a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Customer Satisfaction Assessment for Drip Irrigation in Eastern Sangli District of Maharashtra
Abstract: The agricultural output of India is dependent on Monsoon, but most of the crops are cultivated with the help of irrigation. Different methods like drip irrigation methods are being used for irrigation. The aim of the researcher is to study and understand customer satisfaction towards Drip irrigation product of Netafim. Also to understand the actual level of satisfaction of farmers about the product. Researcher wants to know about effectiveness of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 5–11 Read article
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Deliberating Upon the IFRS Norms and Compliance Issues in Developing Countries Like India
Abstract: The harmonization of accounting standards is a fast-growing international trend with International Financial Reporting Standards (IFRS) as the front runner having broad-based acceptance. The paper seeks to summarize the findings of various studies regarding the adoption of IFRS by developing countries. It deliberates the reasons for IFRS adoption by these nations, the issues and challenges of the transition, the economic impact of the process, and the recommendations by various authors. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 12–22 Read article
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Digital Marketing Toolkit for Entrepreneurs [2024]
Abstract: These days, one of the most crucial business techniques is digital marketing. Many individuals use the internet to research companies and items because they are interested in learning more about the things they are buying. You can reach your target audience through the channels they currently use by employing various digital marketing methods to promote your brand and products online.To grow your audience, you can use a range of digital …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Organization Culture and Perception of Change Capacity in Public and Private Sector Organizations
Abstract: With the evolving economic conditions and forces of globalization, it has become a need to adapt to changes for the organization. For higher productivity and satisfactory human resources, the organization must embody its culture with its needs. This study aims at understanding the differences in organizational culture and perception of change capacity amongst employees in public and private sector organizations through gap analysis. The objective of this study is to …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 15–26 Read article
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The Next Technology (5G)
Abstract: On this paper, a review of the beyond, present day and destiny generations of mobile technology in terms in their functions, overall performance, advantages and drawbacks has been made. We can also speak the evolution and improvement of different generations of cell technology at the side of their importance and advantages of each era. On this paper, assessment of 5G may also be carried out with all other generations from …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 19–22 Read article