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1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Growth of Digital Wallets in India: Opportunities and Challenges for Business
Abstract: The rapid growth of digital wallets has become one of the most significant developments in India’s evolving digital financial ecosystem. Supported by technological advancements, widespread smartphone adoption, affordable internet connectivity, and proactive government initiatives such as Digital India and Unified Payments Interface (UPI), digital wallets have transformed the way financial transactions are conducted across the country. This study examines the growth of digital wallets in India and evaluates the opportunities …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Comparative Performance Analysis of Machine Learning Models for Predicting Technology Sector Stock Returns Using Global Macroeconomic Indicators
Abstract: The financial markets do not depend on a single factor but are the result of interaction of macroeconomic, investor sentiment, and efficient company-specific factors. It is also difficult to predict the stock market especially in the technology industry because they are nonlinear and highly dynamic. The past few years have seen machine learning methods become effective tools in the analysis of financial data and the identification of implicit relationships that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Work related risks, facts and findings: A study of a manufacturing firm in India
Abstract: This study investigates the work related risks, facts and findings in a manufacturing firm. The study is based on the 102 respondents from an automobile manufacturing firm working in Haryana, India. Risks associated in the manufacturing sector are i.e. fire, chemical exposure, statutory requirement, electrocution, noise and temperature. It also involved the resolved and unresolved risk. This study is also focused on consequences related to workplace risks.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 1–7 Read article
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Analyzing Role of User Generated Content in Marketing in Digital Age
Abstract: User generated content is that content on the internet in which users contributed in creation. In thisdigital age, customers are creative and actively engage with the business. They share their opinions,inventions and insights. Users also create posts while using business’s products and services andshare them with their audience. Tools for collecting user generated content include Blogs andGroups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish Lists andFavorites …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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Corona Response: The Case Study of Bhabhiji Papad
Abstract: This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 30–32 Read article
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Virtual Library: A Tool to bridge the Digital Divide in India
Abstract: Asymmetric information in the world has given rise to an ICT famine. In one part of India, students are enjoying the ICT enabled techniques and minting money and in another part , kids are unaware of mouse and keyboard because of illiteracy. This paper is an attempt to discuss the method to devise a digital library which can fill this gap and spread education in those parts of India where …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 23–30 Read article
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A Study to Understand the Customer Pattern and Resolve Customer Issues
Abstract: Understanding what the customers want and expect from an organization is the key to a satisfied customer. It is a highly structured, continuous, and consistent process which needs regular supervision. Here, with the help of a questionnaire, an attempt has been made to ascertain the requirements, behavior and the expectations of the customers from a logistics firm called Delhivery. The survey helps the company to learn about its competitors and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 23–25 Read article
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The Impact of Big Data in Improving Business Insights and Outcomes
Abstract: Big data has become an increasingly popular area of interest in recent years. It is considered a valuable tool that can aid in enhancing business insights and outcomes. Businesses can find patterns and trends that would be challenging to spot using traditional approaches by analyzing vast amounts of data. In this paper, we will explore the impact of big data on improving business outcomes and how data analytics is being …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 8–12 Read article
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Impact of Soft Skills Training in the Workplace: a Study
Abstract: Both the market and the educational landscape are changing rapidly. Earlier, soft skills were not given as much importance as they are today in the workplace. Previously, previously only experience and knowledge mattered to the organization for an employee, but today, with experience and knowledge, soft skills also matter a lot in the workplace. Hard skills indicate that employers value your technological expertise and experience, but soft skills indicate your …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 1–8 Read article
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Prioritising Soft Skills Based on Need - A Study
Abstract: This paper explores how college students prioritize soft skills in their career progression. The study explains studentsperspectives on grading or ordering different soft skills.Questions like: – why this skill, which skill first, and in what order are the focus areas?Making students employable with the regular academic curriculum is one of the primary objectives of educational institutions. Soft skills like communication,critical thinking, emotional intelligence, and others are taught in an integrated …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 17–22 Read article
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Significance of Organizational Behavior
Abstract: This research paper intends to investigate the relevance of maintaining organizational behaviour in contemporary work environments. The study of how people interact and influence one another within groups, organizations, and institutions is known as organizational behaviour. The paper highlights the key reasons why organizations should prioritize and maintain a positive organizational behavior climate. The purpose and objective of this research is to answer these questions which includes: What is organizational …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 21–25 Read article
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Performance Management in Public Sector- A pilot study
Abstract: In any organization, there is constant pressure to achieve more productivity or reach higher performance levels and meet the set target. The scientist’s effort has to be commensurate with the strategy and mission of the organisation. This requires regular feedback from the scientists as well as the organisation. Feedback surveys at regular intervals will lead to improved performance. The work described in the paper attempts to explore the factors affecting …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 9–18 Read article
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Relationship Building: Good communication is the bridge between confusion and clarity.
Abstract: Man is a gregarious animal. It is not possible for any man to survive for long in total isolation. Like I said in my article, relationship, entwines a man into a community. A community comprised of people. However, it is imperative for all to know the foundation on which such relationships may be built. The human interactions may help to build or crumble a commune. The article is a stroke …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 26–31 Read article
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An Analysis of Cryptocurrency and Its Influence on Conventional Financial System
Abstract: This study explores the growing influence of cryptocurrency on traditional banking systems, focusing on how decentralized digital currencies such as Bitcoin, Ethereum, and Ripple are transforming the financial landscape. The research examines the disruptive impact of cryptocurrency on core banking functions, including fund transfers, lending, and monetary policy execution. The paper offers a sophisticated grasp of the opportunities and difficulties presented by this financial innovation by fusing theoretical analysis with …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 6–14 Read article
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A Comparative Study of Adjustment and Academic Achievement Between Science and Arts Students at Senior Secondary Level
Abstract: The present study aimed to compare adjustment and academic achievement between science and arts stream students at the senior secondary level. According to the data, there is no statistically significant difference between boys and girls in the arts stream students’ adjustment, but there is a statistically significant difference between boys and girls in the scientific stream and arts stream students’ academic accomplishment. It is also found that students of the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 29–34 Read article
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Factors Affecting Decision-Making Capacity of Women: A Survey
Abstract: This research paper examines the factors influencing women's decision-making capacity in a contemporary context, focusing on socio-economic, cultural, and psychological factors. The study highlights the multifaceted nature of women's empowerment and the persistent challenges that hinder their full participation in decision-making processes. Key factors include education, employment, income, gender roles, cultural norms, family structure, psychological factors like self-confidence, risk aversion, and mental health, political and legal factors like legal rights, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 12–18 Read article
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For complex logistic and supply chain challenges? Nature – problem solver
Abstract: Logistical-systems exist naturally and act as problem solver. When reviewed we identified major capabilities inside those systems and analyzed the potential practical impact on business requirements. We propose that naturally evolved solutions can be a successful answer for complex logistical challenges.
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 21–29 Read article
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Challenges and Difficulties of Supply Chain Management in India
Abstract: Supply chain management is a multifaceted process involving many stakeholders. Supply chain management is very important for organizations because it tracks the raw materials needed to assemble the finished product and manages the quality of the product to meet the customer's desired needs. Organizations also need to have a perspective by identifying areas that depend on a single supplier in order not to experience production problems. Today's products need to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 16–20 Read article
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Sales Promotion Strategy by Masqati Dairy Milk
Abstract: Promoting is a thorough term and it incorporates all assets and a Bunch of exercises to direct andoffices the progression of merchandise and enterprises from maker to shopper during the time spentappropriation Showcasing Contains all exercises engaged with the indemnity. Masqati dairy was setup in the year 1965 by Ibrahim Container Abdullah Masqati. We started with managing in entire milkand conditioned milk. From that point forward we never thought back …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article