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300 articles for “Promotion”
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Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review
Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Problems and Remedies for Growth of Rural Entrepreneurship in India
Abstract: Rural entrepreneurship is something that relates to establishing new business developing new product that results in developing the rural areas. As rural people are migrating towards the urban areas due to existence of better employment opportunities according to their skills and knowledge are available. They get better pay for their work in urban areas which is not possible in rural sector due to insufficient funds. The rural population get a …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 17–21 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Synthesis of Educational Philosophy with Indian Culture and Traditional Ethos: A Framework for Holistic Development
Abstract: This paper proposes a framework for the synthesis of educational philosophy with Indian culture and traditional ethos, aimed at fostering holistic development. Recognizing the rich cultural heritage and deep-rooted traditions of India, this framework advocates for an educational approach that seamlessly integrates modern pedagogical principles with indigenous wisdom. At its core, the framework emphasizes the alignment of educational goals with the values, beliefs, and practices inherent in Indian culture. It …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 6–18 Read article
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Leadership for Transforming Extended Organization and the role of the HR Department: The Case Study of Jaipur Rugs
Abstract: Social entrepreneurship has gained significant attention in recent years, highlighting innovative approaches to business that prioritize societal impact alongside profitability. This case study examines the leadership and organizational practices of Jaipur Rugs, founded by Mr. N K Chaudhary, a prominent figure in the realm of social entrepreneurship. Jaipur Rugs not only focuses on commercial success but also places utmost importance on the welfare and development of its weavers and their …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Towards Sustainability: Implementing SMART Solutions for a Greener Future
Abstract: The need for sustainable development is more important than ever in light of the growing environmental issues. This paper explores the concept of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) solutions as a framework for addressing the challenges and fostering a greener future. Drawing upon a range of interdisciplinary literature and case studies, we examine how SMART solutions can be applied across various sectors, including energy, transportation, agriculture, and urban planning. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 19–27 Read article
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Deforestation and Forest Management Practices in Achieving SDG 15: Challenges and Opportunities
Abstract: Sustainable Development Goal 15 (SDG 15), which aims to maintain, restore, and manage terrestrial ecosystems sustainably, is being undermined by deforestation, which continues to pose serious challenges to ecosystems and biodiversity. This paper provides an overview of the far-reaching impacts of deforestation, including biodiversity loss, habitat fragmentation, and disruption of ecosystem services essential for human well-being and climate regulation. Examining current forest management practices across regions such as the Amazon, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 Read article
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Sustainable Investing in India: An Analysis of ESG Mutual Fund Performance
Abstract: The importance of investing in ESG funds has grown significantly over time as investors increasingly prioritize sustainability alongside financial returns. ESG investments not only promote corporate responsibility but also mitigate long-term risks associated with environmental, social, and governance factors. This study analyzes the performance of 36 ESG mutual funds in India using key risk-adjusted metrics such as the Sharpe Ratio, Treynor Ratio, and Jensen Alpha. The findings highlight Quant Direct …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Risk management of PMPML Buses in Pune City and PCMC Region
Abstract: Urban mobility depends heavily on public transit, which calls for effective risk management techniques to guarantee service dependability, efficiency, and safety. Pune Mahanagar Parivahan Mahamandal Limited (PMPML) buses in Pune and the Pimpri-Chinchwad Municipal Corporation (PCMC) area are the subject of this study's analysis of the risk management framework. The study emphasizes important facets of operational risk, such as passenger safety protocols, driver training, vehicle design, and route planning. In …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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Unpacking DEI in FMCG: From Workforce Dynamics to Organizational Performance
Abstract: The Fast-Moving Consumer Goods (FMCG) sector, known for rapid production and broad consumer reach, is increasingly recognizing Diversity, Equity, and Inclusion (DEI) as essential for strategic growth. This study explores DEI’s role across workforce dynamics, product innovation, inclusive marketing, and supply chain equity in FMCG organizations. While DEI is well-studied in industries like technology and finance, its practical impact in FMCG remains underexplored. The research has three objectives: to assess …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 25–33 Read article
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Artificial Intelligence in Corporate Sustainability: Assessing Its Impact on Business Performance and Environmental Responsibility
Abstract: Technological advancements and mass globalization have propelled problem-solving techniques to greater heights. Especially in terms of sustainability and business performance, technological implementations have secured a strong spot for reliable and fruitful results. Artificial intelligence is amongst the newer branches of applied technology, which is changing how humanity tackles problems and formulates solutions. The possible areas of artificial intelligence integrations are virtually limitless. From medical science to space exploration, from fraud …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 34–46 Read article
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Role of Women in Higher Studies: Gross Enrollment Ratio and Its Implications
Abstract: In recent years, the role of women in higher education has become a critical area of focus for policymakers, educators, and society. The Gross Enrollment Ratio (GER) is a key metric used to measure the level of participation in higher education, and it has seen significant changes in the involvement of women. This article explores the importance of women in higher studies, the impact of GER on women’s education, and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 7–14 Read article
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The Impact of Corporate Social Responsibility (CSR) on Labor Welfare: Indian Perspective
Abstract: Corporate Social Responsibility (CSR) in India has transitioned from something voluntary and charitable, to something corporate as a matter of law, made to be an obligation under the Companies Act of 2013. Traditionally it has been the case that CSR has been a focus of environmental sustainability, education and community development, but its effect of promoting labor welfare is now more widely appreciated. Labor welfare covers a spectrum from health …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 Read article
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From Influence to Action: The Role of Investment Influencers in Student Financial Education
Abstract: The financial education system which existing today has experienced major changes because social media platforms expanded their user base at an unprecedented rate. The emergence of investment influencers who people refer to as “finfluencers” has transformed financial information dissemination through platforms like YouTube and Instagram and Twitter. The study investigates how these influencers affect financial education and literacy development in Indian college students. The research team gathered primary data from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 10–16 Read article
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Impact of ESG Performance on Firm Value: Evidence from NIFTY 50Companies
Abstract: The increasing significance of sustainable business practices has reinforced the relevance of Environmental, Social, and Governance (ESG) performance in assessing the corporate value. The extant study examines the relationship between ESG performance and firm value among NIFTY 50 companies in India. The study is based on theoretical foundations of Stakeholder Theory, Legitimacy Theory, and the Resource-Based View, examining whether superior ESG performance is associated with enhanced firm value. An explanatory …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–15 Read article
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British Airways- A SWOT and PESTLE Analysis -The impact of Europe 2020 policy
Abstract: British airways has an established identity in the field of civil aviation. Not only it has a long history but also a very progressive outlook and healthy bottom-line. Its engagement with its stakeholders is reliable and longstanding. Thus, enabling the company to overcome any supply chain bottlenecks. It has built a reliable distribution network that can reach the majority of its potential market and with online and app-based access, a …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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Industry-academia Collaboration: A Literature Review
Abstract: This literature review article thoroughly investigates the history, evolution, consequences, Trends, barriers and benefits of Industry Academia Collaboration (IAC) across the globe. The introduction sheds light on the origins of IAC in the early 20th century and its significance in bridging the gap between academia and industry, leading to mutual benefits and knowledge exchange. By examining studies from different countries, the literature review explores the trends, barriers, and drivers of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 28–40 Read article
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The Impact of Excessive Social Media Usage Among College Students with Special Reference to the Students of the Nilgiri District
Abstract: Social media has become such an essential tool for education and social interaction that many people now rely on it every day. As platforms for communication, Facebook, Twitter, Instagram, LinkedIn, mobile IM apps like WhatsApp, Viber, and IMO, as well as video conferencing services like Skype, have all seen growth in recent years. Concern has recently been raised about the extent of usage of these different platforms. According to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 1–12 Read article
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A Study on Consumer Awareness of Advertised Cosmetics Product with Special Reference to Wayanad District
Abstract: In spite of the expansion of the internet, television continues to be the most popular mass media for advertising and has kept that position for more than 60 years. Because of its reach, influence, and ability to target audiences, television is a crucial part of a media strategy. Advertising and television together create a deadly combination that has permeated modern civilization. Consumer awareness of advertised cosmetics refers to the level …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 21–31 Read article