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1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Portability is a new dimension in the service sector: Case of Insurance Sector
Abstract: News in early October has reported that the portability implementation has come to India. They referred to the ‘portability’ of health insurance, an option which would subsequently be expanded to general insurance policies too. This means that the insurance holder—who in an erstwhile process was stuck to one company for his/her life span—could now choose to switch between companies if he/she finds the offerings or service levels better at a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 7–11 Read article
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Statistical Analysis of Investment by Women
Abstract: This research study is mainly based on the analysis of investment pattern of respondents, i.e., working women in the Delhi (NCR). Presently, women are involved in all fields like politics, research, military, etc. So they are contributing in economic growth as they are moving towards employment and saving their money for increasing their wealth. In this research study, we mainly try to understand their investment preference and their awareness towards …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 26–37 Read article
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Implementation of High Performance and Scalable Cloud Load Balancing of Machine Learning Techniques
Abstract: Currently, managing the load in a cloud environment is the most challenging issue for a researcher. The availability of a wide variety of resources, especially free ones, is a result of cloud computing's dependable technology and Internet access. Users may keep working, offering a very reliable and reasonable service. Clients of distributed computing are changing all through all hierarchical regions as well as in government and schooling to expand the …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 13–17 Read article
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Research Paper on “Training and Development in Dabur India Limited”
Abstract: Introduction of training and development could be followed all the way back to the Stone Age when individuals began exchanging learning through signs and deeds to other people. Professional preparing began amid the mechanical unrest when students were given direct guidelines in the functioning of machines. Preparing and advancement is progressively perceived, now, as the most critical movement in the organization. Quick mechanical changes need fresher aptitudes and learning in …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 12–20 Read article
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Developing Professional Thinking and Skills in Learners
Abstract: Creativity and innovation are the keys to success in the evolving global economy. To prepare young people for work and life in the 21st century, educators must cultivate learners’ creativity. One of the things that is going to be required in the future workforce is adaptation and flexibility. Development in thinking, attitude and skills of a learner requires a continuous process requiring plateaus of learning .This learning can help mold …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 1–4 Read article
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Forecasting Stock Market Returns using Artificial Neural Networks: Novel approach
Abstract: In recent years, there has been an increase in the amount of literature on artificial neural network applications in the business and finance realms. In reality, the field of stock return forecasting has received a lot of attention. This is owing to the fact that monetary benefits will be large if artificial neural network applications succeed. Many research have shown that various types of artificial neural network topologies can be …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 5–9 Read article
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Drivers and Challenges in Humanitarian logistics
Abstract: As the concept of humanitarian logistics evolves swiftly, the field of study is becoming increasingly popular. This study examines the research on humanitarian logistics to provide readers with a full overview of the subject. In order to successfully complete relief efforts in response to worldwide emergencies such as floods, earthquakes, wars, etc., it is critical to quickly deliver the right amount of goods, people, and financial resources to the locations …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 11–16 Read article
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Monte Carlo Method of Simulation for Queuing Problems in the Bank: A Management Decision-Making Tool
Abstract: In this paper, we study the queuing of loan customers of FUTO Microfinance Bank Nigeria Limited. The management of the bank was faced with the decision problem of either to employ an extra clerk to join a single server in the loan section of the bank or to assign the clerk (server) with extra duties. The management wanted to determine the idle time of the server, the waiting time of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 32–40 Read article
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Strategic Shadowboxing in India–U.S. Relations: A Decadal Review (2014–2024)
Abstract: This article aims to analyze the trajectory of India–U.S. relations over the decade from 2014 to 2024, with a focus on key developments, outcomes, and prospects of the bilateral partnership. During this period, the strategic relationship between the two countries evolved significantly, influenced by economic interests, political priorities, and shared ideological concerns. The formation of a strategic alliance progressed across different phases, shaped largely by converging interests in regional stabilityand …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 1–11 Read article
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Global Competitiveness in Supply Chain
Abstract: Supply chain is a competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and supply chain management has got its due importance. It is said that customer is the king and customer satisfaction is the most important factor for the organizations to survive in this dynamic environment. Product should reach the end customer within minimum possible time and in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 15–21 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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A New Heuristic Method for the Classical Transportation Problem's First Viable Solution
Abstract: The transportation problem is a classic optimization issue in linear programming that focuses on determining the most cost-effective way to allocate resources from multiple supply points to various demand points while meeting specific constraints. Traditionally, methods like the North-West Corner Rule (NWCR), Least Cost Method (LCM), and Vogel’s Approximation Method (VAM) have been employed to generate an initial feasible solution (IFS). However, these approaches often overlook key factors such as …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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An Analysis of Investor Perception Towards Mutual Fund Investment
Abstract: Mutual funds is widely recognized as popular investment alternative due to their diversification, professional management, liquidity & potential for long-term wealth creation. This study analyzes Investors' views on mutual funds by analyzing the influence of level of awareness, expected return, tax benefits, risk perception, and trust. The study gathered information from 110 MUTUAL FUND investors in Bangalore by using a structured questionnaire, and the responses are analyzed with the descriptive …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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A Case of two-fold growth- Capturing Domestic and International Markets” A case study of Vega Helmets, Belagavi. Karnataka, India
Abstract: Exploring foreign markets is an audacious business strategy, it enables the business organization to sniff fresh air to get a new lease of life, and the successful tale of “VEGA AUTO ACCESSORIES Pvt. Ltd” is a testimony of how to make hay while the sun shines. It relies on catering to the “Safety and security needs of the bikers against the road accidents while also providing them with a luxurious, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Rapidly growing rural marketing trends
Abstract: As anyone might expect enough, Rural Marketing isn't a remarkable brain research any longer. There has been an extreme change in the manner marketers are surrounding their methodologies for rural pieces of India. It is alarm ting to call attention to here that Rural Marketing has seen remarkable development with expanding obtaining intensity of the general population living in rural India. Buyers hailing from these parts are obviously developing "stylish" …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 14–18 Read article
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Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context
Abstract: In the era of network information, a wide variety of information filled with consumer eyeballs, including how to stand out from the fierce competition in the market and product homogenization of the status quo, has become an enterprise and an urgent problem. In addition, the user's willingness to buy and the behavior of the necessary conditions for the generation of users to notice the company's products, and how to make …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 29–33 Read article
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The Impact of Color and Neuromarketing on Purchasing Preferences
Abstract: The impact of color and neuromarketing on purchasing preferences is that the brain can associate the following colors, save these as memories in your heart. The intention is to demonstrate how color affects consumers. Whether they are concerned with the packaging and size or the product. Students between the ages of 20 and 27 were selected for this study. There were 30 participants on consumer preferences regarding color choices and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 38–43 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Management Thoughts and Srimad Bhagvad Gita
Abstract: Holy Gita is one of the greatest contributions of India to the world. It comprises 700 slokas, a dialogue between Lord Krishna and Arjuna at the battle of Kurukshetra. Realizing the fear and emotional dilemma of Arjuna for fighting against his kith and kin as well as his gurus, Lord Krishna urges him to stand up for righteousness and truth, and to perform his duty with sincerity and integrity. A …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 5–9 Read article
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Rights of Celebrity Under Intellectual Property Laws in India
Abstract: Intellectual property is a multidimensional property, which protects rights of celebrity to some extent; it is the important development in the field of intellectual property rights (IPR) law, especially trademark and copyright legislation deals with specified topic. The personality of celebrity is created after long time of struggle and investment of time, money, labour and intellectual mind. Celebrities are popular in the society and are able to lend their voice, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 33–42 Read article