All articles
1703 articles
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Corporate Governance and Reporting
Abstract: ABSTRACT In modern business organizations, the chief peripheral stakeholder groups are shareholders, debtholders, trade creditors and suppliers, customers, and communities affected by the corporation’s activities. Internal stakeholders are the board of directors, executives, and other employees. The greater part of the present enthusiasm for corporate administration is worried about adjustment of the irreconcilable circumstances between partners. In broad firms where there is a segment of ownership and organization and no …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Sales & Distribution of Itel Mobile at Gorakhpur
Abstract: ABSTRACT New generation can be called as smart phone generation as they love to busy with their smart phone all the time. A smart phone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system, with more advanced computing capability and connectivity with other features useful for mobile or handheld use by offering advanced technologies for information management, mobile calls, email …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Case Study on Performance of IPO of Ratnakar Bank Limited (RBL)
Abstract: Ratnakar Bank, with registered office in Kolhapur, is one of the fastest growing scheduled commercial banks. It is continuously expanding its presence across India through a growing network of branches and ATM. RBL offers specialized services under five categories i.e. corporate and institutional banking, commercial banking, retail banking, agri and development banking and financial markets. But there USP is micro finance especially rural areas. It has network of 197 branches …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 08–10 Read article
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Comprehensive study of Credit Risk Management with reference to a Public Sector Bank
Abstract: Risk is defined as the uncertainties ensuing in unfavorable outcome, negative in relation to deliberate objective or expression. Uncertainties related to hazard element effect the internet cash drift of any commercial enterprise investment. The feasible destructive effect is the ‘threat’ of the commercial enterprise. For banks, hazard control has assumed so much importance in current scenario that the rating of banks rely upon its abilities of effective identify, get right …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 11–27 Read article
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Factors affecting the work stress levels of the Employees in Public and Private Sector Banks in Tirupur District
Abstract: The Indian banking Industry has witnessed extreme changes facing ever increasing opposition and deregulation, that has pushed the bank employees more towards a hyper stressful and strenuous environment and has been a big contributor in increased anxiety levels in the employees which in turn stunts their productivity and performance. Within the last two decades, many industries have metamorphosed including the banking sector. The researcher has tried to ascertain various factors …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 10–15 Read article
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The study the Foreign Exchange Exposure on the Share Prices of Nifty-50 Companies
Abstract: The firms which are involved in foreign trade are exposed to exchange rate exposure. Exchange rate exposure is due to currency fluctuation. Currency fluctuation is the outcome of the floating exchange rate system. The exchange rate of one currency against the other is influenced by numerous factors such as demand and supply of two currencies, inflation, their economic performance, interest rates etc. This study aims to examine the foreign exchange …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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A study of the Top Performing Funds in Specified Equity and Debt schemes in India
Abstract: There are a lot of investment choices on hand at present within the fiscal market for individuals who have surplus investible earnings. So persons started to picking out educated recommendation of portfolio managers to speculate on behalf of them. But their funding recommendation used to be too highly-priced for small traders so these traders found a good shelter with the mutual money.
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing
Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article
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SWOT Analysis of Reverse Mortgage in India vis-à-vis USA Market
Abstract: In a country like India, owning a home is one of the most cherished dreams for every individual. Being a home owner, most of the people feel pride in the young age and protected in the old age. Senior Citizens are a growing section of the Indian economy and dependency in old age is increasing day by day. There is significant increase in longevity and low mortality, on the other …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 28–34 Read article
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Entrepreneurial Resilience: What makes Entrepreneurs start another business after failure?
Abstract: An Entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of making profit. This risk sometimes may turn into failure. But those entrepreneurs who are resilient are keen to survive. The word resilience refers to the ability to overcome difficulties and perform better than expected. The purpose of analysing “Entrepreneur’s Resilience” is not only to understand entrepreneur’s desires and motivation to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 5–10 Read article
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Individual investment behaviour of young investors in stock market
Abstract: This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also they are really aware of investment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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Need for Social Media and Digital Marketing - A Pragmatic Study
Abstract: Digital marketing is the use of digital platforms for the use of marketing products or services of an organization. With the development in technology there are various platforms that can be used for digital marketing. Media is one of such platforms. And with the evolution of internet there are new forms of media that have emerged. And social media has become a very important part of every individual’s life.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 1–17 Read article
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An Analysis of Internet Dependency and Happiness Quotient among Youth
Abstract: The objective of the present study is to examine and analyze the relationship between the internet dependency and happiness quotient among youth. There is a widespread notion that increased usage and dependency on internet is connected to the subjective happiness of the youth of the day .The study was conducted by comparing internet addicted and non-addicted college students on the measure of subjective happiness. It was hypothesized that there will …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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A Study on Financial Analysis of Profitability and Liquidity Position of Software Companies in India
Abstract: ABSTRACT Indian economy stands today as one of the influential and attractive economies. The liberalization moved by the Indian Government in 1990s has given a boost to the Indian economy and put her into a fast track economic growth route. IT industry is one of the successful industries in India. Its rapid growth and development has caught the attention of the world, so that India is now being identified as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 4–11 Read article
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Review on Expenses Related to Financial Statement
Abstract: Expense is an accounting and planning term typically alluding to something an organization or association burns through cash on. More correctly and more comprehensively, however, accountants characterize cost as a lessening in proprietor's value brought on by spending resources. Costs happen when resources are devoured or liabilities are expanded to deliver income. More particularly, costs speak to a gross abatement in resources or gross increment in liabilities that outcome from …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 12–15 Read article
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Financial and Capital Markets Today
Abstract: Financial market is a market where financial instruments are exchanged or traded andhelps in determining the prices of the assets that are traded in and is also called the pricediscovery process. Thefinancial market development is one of the key drivers ofeconomic growth in developed and developing countries. The empirical evidence suggests that the development of stock markets in China, USA, United Kingdom, Japan andHong Kong have independently a strongly positive …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 1–3 Read article
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Challenges in Green Marketing
Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
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AI-Driven Behavioral Insights and Neuro-Based Decision Modeling in Fintech marketing – A Study
Abstract: This study examines the transformation of fintech marketing in India through the integration of artificial intelligence (AI)-driven behavioral insights and neuro-based decision modeling. As digital financial services expand rapidly, understanding consumer decision-making processes has become critical for designing effective marketing strategies. The research employs a primary data-driven approach, collecting responses from fintech users across diverse demographic segments to analyze behavioral patterns, cognitive biases, and emotional triggers influencing financial decisions. Advanced …
Published in NOLEGEIN Journal of Operations Research & Management Read article
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Impact of AI on Organisational culture: A systematic review
Abstract: Organisation processes, decision-making, and even employee work practices are increasingly revolutionized by Artificial Intelligence (AI). Organisational values, behaviours, communication and relationships are changing with the adoption of machine learning, generative AI, and intelligent automation. The implementation of AI-led transformation relies heavily on the organization's culture, influencing how workers embrace and adopt the changes. This systemactic review focuses on the impact of AI on the change within organisations specifically in relation …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Performance and Impact of MSME Schemes in North-East India: A Study of PMEGP and Infrastructure Development Initiatives
Abstract: This paper seeks to examine the performance of MSME scheme in North-East India and particularly the Prime Minister's Employment Generation Program (PMEGP) and initiatives in infrastructural development. This will be done in the light of their effect on entrepreneurship, creation of employment opportunities and development of the region as a whole. From the findings of this study, it can be concluded that PMEGP has been instrumental in fostering self-employment and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article