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60 articles for “Analysis, Product, Marketing”
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Comparative Analysis Between Amul Dairy and Gangotri Dairy at Mother Dairy (a Unit of G.c.m.m.f)
Abstract: Over the decades AMUL has successfully countered several challenges that have come its way with innovative responses and continuous improvement, which have enabled it to remain stable and even convert some of these challenges into opportunities. Drawing from its inner strength and beliefs, AMUL responded by launching several initiatives across all its operations in various geographies that are helping the group achieve growth even in current times. It is also …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on Counties
Abstract: This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 19–25 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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Artificial Intelligence and Intelligent Machining Sentiment Analysis of Ecommerce Product Reviews
Abstract: Sentiment analysis plays a awfully necessary role in BI’s (Business Intelligence) applications that hasbeen evident in the recent market activities. Towards sentiment analysis for most of the favoredwebsites like Amazon, Facebook, Twitter necessitate the review of the shoppers that ar used as afeedback. It’s play vital role for product review, Business intelligence additionally as in deciding. Themain problem that arises to the purpose of read of users/customers is that, it …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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Impact of Nudge Marketing on Performance of Insurance Products with Special Reference to Insurance Sector in Kochi
Abstract: Nudge marketing is a new trend in marketing and a widely discussed concept today. Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales. Very few studies have been conducted on the effectiveness and success of nudge marketing. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 35–40 Read article
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Cosmetics Market Developments
Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article
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Growth and Drivers of FMCG Industry in Indian FMCG Market: An Exploratory Analysis
Abstract: FMCG (fast moving consumer goods) is fourth largest sector and growth driver of Indian economy and accounts for 14% to 15% of GDP. It serves the rural and urban consumers with food and beverages, health care, household and personal care product categories. Present study has analyzed the sales, growth of sales and profit in FMCG industry and reviewed the FDI (foreign direct investment) investment in FMCG sector. Growth is driven …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 28–43 Read article
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A Study of Brand Awareness at Runik Aromatic PVT LTD in Pune City
Abstract: Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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The Economics of Stabilizing Crude Oil
Abstract: Crude oil prices have historically exhibited significant volatility, creating persistent challenges for macroeconomic planning, fiscal management, and energy market stability. Such fluctuations affect inflation, government revenues, investment decisions, and energy security across both oil-exporting and oil-importing economies. This article examines the economic rationale and practical effectiveness of crude oil price stabilization, focusing on the roles played by governments, producing nations, and market institutions in managing price uncertainty. Drawing on established …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 45–49 Read article
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A Bibliometric Analysis on Agriculture 4.0
Abstract: The agriculture industry is facing several challenges like ever boostingfood demand due to increasing population, lack of natural resources, seasonal variation reduced productivity, food waste, poverty, complex supply chain, and huge market inefficiencies. To make agriculture sustainable and more productive, we need to adapt to the fourth industrial revolutionin the agriculture sector. Agriculture is at the cusp of the fourth industrial revolution because it uses advanced technologies such as the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 6–13 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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A Study on Retailers Preference Towards Amul Milk Product in Pune City
Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article
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BSE Sensex and BSE Auto Index Analysis Study
Abstract: This study explores the BSE Sensex and BSE Auto Index within the framework of capital markets. Capital markets, defined as long-term debt and equity securities trading platforms, are critical for directing wealth towards productive use. Regulatory bodies like SEBI, BoE, and SEC oversee these markets, safeguarding investors. Transactions are managed by financial institutions, yet public access exists, fostering a diverse ecosystem. Primary markets involve fresh securities issuance, with governments and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 32–62 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Computer-based Marketing Analysis in a Pharma PSU
Abstract: Computer is mandatory in this advanced era and pharmaceutical and related subjects are not exception to it. This review mainly focuses on the various applications, software and use of computers in pharmaceutical and pharmacy. Computer science and technology is deeply utilized in pharmaceutical field everywhere like in, pharmaceutical industries, pharmacy colleges, research centers, hospital pharmacy and many more. Computer significantly reduces the time, expenditure, and manpower required for any kind …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 13–25 Read article
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Significance of Organizational Behavior
Abstract: This research paper intends to investigate the relevance of maintaining organizational behaviour in contemporary work environments. The study of how people interact and influence one another within groups, organizations, and institutions is known as organizational behaviour. The paper highlights the key reasons why organizations should prioritize and maintain a positive organizational behavior climate. The purpose and objective of this research is to answer these questions which includes: What is organizational …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 21–25 Read article
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An Analysis on Impact of GST Implementation by Indian Government on Traders
Abstract: In today’s scenario we pay various taxes i.e. direct and indirect taxes, which are felt as burden on usand due to these taxes the corruption is increasing. So, to overcome from all these taxation systems thecentral government has decided to make one tax system i.e. goods and services tax (GST). GST is one ofthe most critical tax reforms in India which has been long awaiting decision. It is a comprehensive …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article