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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Life Made Easy Through Online
Abstract: The latest development in technology has paved a way for the budding entrepreneurs to be independent with the help of information and technology used in banking sectors throughout the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. You must be prepared for challenges and strive for growth at every stage of your business, and ultimately, this will provide you with …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 1–3 Read article
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Marketing Strategies for Entrepreneurs
Abstract: The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 17–24 Read article
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Analyzing the Efficacy of Transformational and Transactional Leadership Styles on Employee Performance (with Special Reference of Small and Medium Enterprise of Jaipur City)
Abstract: Purpose: This empirical study was conducted to analyze the employee’s performance of small and Medium Enterprises in relation to Transformational and Transactional leadership styles. Moreover it had map up the leadership styles of SME’s top managers via evaluating the opinion of subordinates regarding their manager’s style of leadership prevailing in the enterprise. Design: This study is explorative in nature and used a convenient sampling technique. The primary data was collected …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 12–22 Read article
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COVID-nomics: The Economic Impact of COVID-19
Abstract: As we know, there are few things in this world that do not have two-faced implication, COVID-19 has also had both positive and negative economic impacts. As the monetary outcomes following from the COVID-19 emergency unfurl, it is normal that more seasoned economic assets will be affected, as they have been during past fiscal plunges. These variables will hit more diligently in significant expense zones of the nations where monetary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 15–18 Read article
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E-Commerce (online Marketing)
Abstract: The internet has made reaching to our target audience, no matter where they maybe , much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online marketing can be overwhelming for a busy small business owner to navigate. Modern …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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E-Marketing the Future of Marketing Field
Abstract: Globalization and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. These have made organizations to incorporate budget allocation and to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This topic tries to investigate and states what …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 24–29 Read article
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Factors Influencing Employee Engagement at Authorised Dealership of Maruti Suzuki in Mumbai
Abstract: Employee Engagement is the level of employee’s participation and contribution towards the achievement of organisational goals and mission. It helps to determine the employee’s commitment towards the organisation. Employee Engagement has emerged as a critical factor for the business success. Engagement has the potential to significantly affect Employee Retention, Productivity, and Loyalty. The study attempts to investigate the level of Employee Engagement and its predictors among the employees of authorised …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 1, 2019 · pp. 31–40 Read article
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HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India
Abstract: Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 25–31 Read article
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Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Work-from-Home Culture: Productivity and Employee Satisfaction Post-COVID-19
Abstract: The COVID-19 pandemic triggered a dramatic transformation in workplace structures, forcing organizations across the globe to rapidly transition from traditional office settings to remote work arrangements. What began as an emergency response to a public health crisis has gradually developed into a long-term operational strategy for many sectors. In the post-pandemic era, work-from-home (WFH) models are no longer viewed merely as temporary solutions but as integral components of modern employment …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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Examining the Effect of a Four-Day Work Week on Employee Performance
Abstract: The impact of a four-day work week on employee performance, productivity, job satisfaction, motivation, and work-life balance is examined in this study. Organisations are increasingly exploring flexible working arrangements because of growing concerns regarding employee well- being, workplace stress, burnout, and the changing nature of work. A four-day work week generally involves reducing the number of working days while maintaining employee pay, although the exact implementation may differ across organisations. …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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Employee-Employer Relationships in The Service Sector Are Affected by Employee Empowerment Within an Organization.
Abstract: The purpose of this research is to look at the effect of employee empowerment on the relationship between organizations and their employees in the service industry. Employees that are empowered are more engaged with the organizations, which Leads to higher job satisfaction, commitment, and loyalty. Furthermore, such empowered individuals were found to be more inclined to exercise their own initiative and think creatively in order to solve customer problems and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Significant Role of Digital Marketing in Business Growth and Success in 2020
Abstract: In modern days of information explosion, digital marketing has become highly influencing factor which has revolutionized the business and its marketing strategy as well. The digital marketing has become an essential ingredient of the business growth in India. The role of digital marketing and of content marketing specifically is a huge help to leverage some free advertising and help your business grow. Digital marketing makes it simple to target your …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 8–13 Read article
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The Impact of Procurement Practices on the Growth of an Enterprise: The Case of DOVV Cameroon
Abstract: This aim of this work was to study the impact of procurement on the growth of an enterprise. The case study was DOVV Cameroon. The reasons to write on this topic are the irregularities in the process of procurement that is fictitious delivery, substandard supply and partial supply of goods. Based on the problem above, the researcher came out with the following objectives: to investigate if procurement influences the growth …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Influence of Employer Branding on Employee Retention
Abstract: Employer branding is the strategic effort by which a company shapes and projects its image as an employer. It encompasses the organization's culture, values, work environment, and overall reputation, aimed at attracting and retaining top talent. Employer branding exerts a significant impact on employee retention by fostering a sense of belonging, purpose, and satisfaction among employees. When a company's values, culture, and opportunities are clearly communicated and aligned with employees' …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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A Study on the Role of Entrepreneurship in EmploymentGeneration
Abstract: Entrepreneurship plays a vital role in promoting economic development by creating employment opportunities, encouraging innovation, and supporting sustainable business growth. This study examines the contribution of entrepreneurship to employment generation, with particular emphasis on the role of small and medium enterprises (SMEs) in creating both direct and indirect job opportunities. The research investigates key factors influencing entrepreneurial success, including access to finance, business training, market demand, innovation, and the educational …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Herd Behaviour in Stock Markets and ItsImpact on Market Performance
Abstract: Herd behaviour refers to the natural tendency to imitate the actions of a larger group rather than relying on one’s own judgment. This study aims to explore herd behaviour in stock markets and evaluate its influence on overall market performance from a behavioural finance perspective. Employing a qualitative approach, the research aims to understand herd behaviour, identify key influencing factors, and connect these behavioural patterns to investor decision-making in stock …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 1–9 Read article
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Impact of COVID-19 on Consumer buying Behaviour towards Online Shopping in India
Abstract: With the increase penetration of internet, online shopping has become universal with payments anddelivery made easy. As the spread of Pandamic COVID-19, online shopping has become even more indemand, considering the restricted situations. Online shopping is most considered and chosen way ofpurchasing various kinds of products and services. Nowadays online shopping has to be replaced withtraditional purchasing and consumer buying behaviour. The only reason behind is a lot of variety …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article