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90 articles for “Customer satisfaction”
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The Importance of Customer Satisfaction in Logistics and Supply Chain
Abstract: In today’s competitive environment, the most important factor that drives a business towards success is customer satisfaction, which sets a company apart from its competitors and determines whether the customer is coming back to make the purchase again. To ensure customer satisfaction, the entire process of receiving the order to the delivery of the product needs to be tracked and overseen to maintain quality and ensure timely delivery. A dissatisfied …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 · pp. 20–22 Read article
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Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City
Abstract: The retail sector in India has expanded rapidly with the growth of organized formats such as supermarkets, which now compete strongly with traditional Kirana stores by offering variety, convenience, and an organized shopping environment. Service quality has emerged as a decisive factor in customer satisfaction and store loyalty within this competitive landscape. This study examines the service quality offered by select supermarkets in Mysuru city and its influence on customer …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Customer Satisfaction Assessment for Drip Irrigation in Eastern Sangli District of Maharashtra
Abstract: The agricultural output of India is dependent on Monsoon, but most of the crops are cultivated with the help of irrigation. Different methods like drip irrigation methods are being used for irrigation. The aim of the researcher is to study and understand customer satisfaction towards Drip irrigation product of Netafim. Also to understand the actual level of satisfaction of farmers about the product. Researcher wants to know about effectiveness of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 5–11 Read article
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Impact of AI-Powered Chatbots on Customer Satisfaction in E-Commerce: A Secondary Data Analysis
Abstract: Today many online shopping websites use AI chatbot to talk with customers The chatbot answer fast and work all day and night 24/7. Because of this customer support becomes easy and quick. In this study we tried to see how these chatbots change customer satisfaction. For this we used old data which was already available online. In total, 45,782 customer reviews from different e-commerce platforms were used for analysis.To understand …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Assessing the Role of India Post Payments Bank in Promoting Financial Inclusion: A Study on Customer Satisfaction
Abstract: Financial inclusion remains a critical objective in India’s economic development agenda, particularly in extending formal banking services to rural and underserved populations. India Post Payments Bank (IPPB), launched in 2018 under the Department of Posts, represents a unique institutional model that combines digital banking with an extensive postal network to enhance financial accessibility. This study assesses the role of IPPB in promoting financial inclusion, with a specific focus on customer …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Analyzing the Relationship between Advertising Communication Skills with Respect to Customer Satisfaction
Abstract: Advertising communication is a perception and a process of a source, a message, a communication channel, and a receiver. Receiver sometimes becomes the source of information by communicating the message to his family, peer, and friends. This kind of communication is called word-of-mouth communication, which involves social interactions between two or more people. In order to be aware of information related to decisions, changes, etc., the information is the first …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 24–29 Read article
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A Study on Customer Satisfaction Towards Banking Services in the Erode District Central Co-Operative Bank Ltd., Dharapuram
Abstract: The aim of this paper is to assess the satisfaction of the customer towards the banking services rendered by the Erode district Central Co-Operative Bank Ltd. in Dharapuram. Responses of customers were randomly selected for knowing their experience with the bank. The analysis showed that customers of the bank were highly satisfied with their services and attitude of the employees, but they expressed their dissatisfaction towards the lesser technological advancements. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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Research Paper on Customer Satisfaction Towards Lakme Products
Abstract: The Indian cosmetic industry defined as skin care, oral care, color cosmetics, fragrance, and hair care products. India is a contract country with a population of more than a billion people. Indian cosmetics industry has seen rapid growth over the past couple of decades and has seen strong growth over the past couple of years and emerged as one of the industries with future growth potential. The cosmetic market in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 14–16 Read article
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A Study on Customer Satisfaction towards Surface Transportation Services of Om Logistics Ltd. in Ahmedabad Region
Abstract: Customer satisfaction is an important part of any organisation. Organisation focuses on this aspect carefully and sincerely in both markets b2b and b2c.Losing customers is a challenge and threat for any organisation as well as critical in context to revenue. Organisation never compromise on these two issues. OM Logistics Ltd. provides numerous services, one of the services being surface services. This study focuses on measuring satisfaction of customer of OM …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 24–28 Read article
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The Impact of Quality Service on Customer Perspectives and Satisfaction in Selected Commercial Banks
Abstract: Bank plays a key role in the entire financial system of the nation. The banking industry has become a fundamental part of the nation’s economic development and for the financial welfare of individuals, businesses, nation etc. A particular kind of financial institution that provides services to its customers is a bank. The satisfaction of the consumer is the first goal for all businesses. Banks offer a wide range of services, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article
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CUSTOMER SATISFACTION TOWARDS ATMs AND CDMs SERVICES – A STUDY ON HDFC BANK, HYDERABAD CITY
Abstract: Customer Satisfaction Survey of Housing Development Finance Corporation (HDFC) Automated Teller Machine (ATM) and Cash Deposit Machine (CDM) services in Hyderabad city aims to analyse and evaluate the satisfaction of customers using these services. Through a comprehensive survey, data will be collected from HDFC Bank customers in Hyderabad City to measure their satisfaction with various aspects such as accessibility, convenience, reliability, security, and overall quality of service provided at the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 83–89 Read article
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Supply Chain as a Competitive Tool
Abstract: Supply chain is competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted & supply chain management has got its due importance. It is said that customer is the king & customer satisfaction is the most important factor for the organizations to survive in this dynamic environment. Product should reach to the end customer within minimum possible time & in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 30–36 Read article
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Assessing Perception Towards Post-Merger Service Quality and Its Effect on Customer Satisfaction in Indian PSB's
Abstract: Recent changes and trends in public sector banks have affected their clients and stakeholders. The changes and advancements, which include the mergers of numerous PSBs, technology upgrades, and changes in management, have left the public with an unsolved question of the perception of these changes by customers and stakeholders. This study investigates how customers perceive the quality of service in consolidated public sector banks and the subsequent impact on their …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 25–31 Read article
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A Customer Satisfaction Towards Honda Activa in Hyderabad
Abstract: Marketing is a dynamic, exciting and challenging activity. It affords large employment opportunity in the modern business world. The success of business enterprise depends upon the efficiency of marketing management. The marketing manager must be aware of common the challenging needs and desires of consumers. In common practice, marketing means the process of distribution of goods and services. The term Marketing embraces all resources and activities to direct and facilitate …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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An Analysis of Home First Finance Company India Limited's Home Loan Customer Satisfaction with Particular Reference to Gujarat
Abstract: The purpose of the research is to identify the variables influencing the customer's satisfaction with the home loans offered by Home First Finance India Limited as well as to comprehend the banking rating and customer satisfaction expressed by customers regarding the Home First Finance India Limited company. The purpose of this study is to identify the variables that affect consumers' happiness with house loans and to investigate the connections between …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 10–25 Read article
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City
Abstract: Abstract Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 19–22 Read article