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318 articles for “Digitalization”
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A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
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UPI and the Transformation of India's Digital Economy
Abstract: From a payment innovation, the Unified Payments Interface (UPI) has grown into a crucial pillar of India's quickly developing digital economy. It is important not just for facilitating electronic transfers but also for establishing an interoperable environment where banks, merchants, customers, and IT firms may engage in digital transactions via a shared infrastructure. This shift has been expedited by the expansion of mobile connection, cellphones, bank account penetration, and financial …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 9, Issue 2, 2026 Read article
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Digital Platform Preferences and Engagement Patterns in Semi-Rural Karnataka: A Study
Abstract: Digital marketing has already entered the education sector due to the proliferation of internet access and mobile technology, which offer scalable, cost-effective and targeted means of communication. As the internet is widely and easily available in rural areas, educational institutions can leverage digital marketing there as well. Objectives: The current study examines the digital platform preferences & engagements of SSLC/ 10th students studying in rural and semi-urban areas. Try to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Growth of Digital Wallets in India: Opportunities and Challenges for Business
Abstract: The rapid growth of digital wallets has become one of the most significant developments in India’s evolving digital financial ecosystem. Supported by technological advancements, widespread smartphone adoption, affordable internet connectivity, and proactive government initiatives such as Digital India and Unified Payments Interface (UPI), digital wallets have transformed the way financial transactions are conducted across the country. This study examines the growth of digital wallets in India and evaluates the opportunities …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 1, 2026 Read article
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The Digital Panopticon: Investigating Digital Burnout,Technostress, and Psychological Safety in Hybrid Work Models
Abstract: The rapid proliferation of hybrid work models has radically altered organizational dynamics, dismantling traditional temporal and spatial boundaries between personal and professional spheres. While hailed for offering flexibility and autonomy, the hybrid framework has introduced complex psychological vulnerabilities, most notably digital burnout and technostress. This paper empirically investigates the determinants of digital burnout within hybrid work environments, focusing on the mediating role of constant connectivity urgency and the moderating influence …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Recent Trends in Digital Payment System in India
Abstract: India’s digital payment ecosystem has experienced an unprecedented transformation over the past decade, positioning the country as one of the global leaders in real-time digital transactions. This rapid growth has been primarily driven by the Unified Payments Interface (UPI), strong government initiatives under Digital India, expansion of digital public infrastructure, increasing smartphone penetration, and continuous innovation by fintech companies. My study examines recent trends in India’s digital payment landscape during …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 1, 2026 Read article
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Significance of Leadership Fetches the Upright Stature of Digital Prosperity
Abstract: The unique term “Occupational Advancement” is one of the needful considerations in all over the globe right now. That is why the entire paradigm of an organization has really been reformed from the perspective of an eco-friendly environment where each associate can have the most transparent occupational outputs within the stipulated time frame. On the other hand, all the successful business trends largely depend upon the time and the concept …
Published in NOLEGEIN Journal of Management Information Systems Read article
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The Role of Digital Literacy in Enhancing Job Performance, Workplace Adaptability, and Career Advancement Among Employees in Higher Education Institutions
Abstract: This study examines the critical role of digital literacy in enhancing job performance, workplace adaptability, and career advancement among employees working in higher education institutions (HEIs). In an era where digital technologies increasingly shape teaching, research, administration, and institutional communication, the ability of employees to effectively use and integrate digital tools has become essential for organizational effectiveness and competitiveness. Digital literacy extends beyond basic technical proficiency; it includes information management, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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A Study on the Influence of Cybersecurity Threats and Risk On the Adoption and Growth of Digital Banking
Abstract: Digital banking has grown into an essential part of the modern financial system by providing convenient, fast, and accessible digital financial services. such as mobile applications and online banking systems. The rapid growth of digital banking is supported by advancements in technological along with increased mobile internet accessibility, and the Demand for cashless financial services. However, the increasing use of digital banking has also resulted in cybersecurity challenges such as …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Significance of Leadership Fetches the Upright Stature of Digital Prosperity
Abstract: The unique term “Occupational Advancement” is one of the needful considerations in all over the globe right now. That is why the entireparadigm of an organization has really been reformed from the perspective of an eco-friendly environment where each associate can have the most transparent occupational outputs within the stipulated time frame. On the other hand, all the successful business trends largely depend upon the time and the concept of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 1, 2022 Read article
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Knowledge Sharing Practices in the Digital Age: Challenges and Opportunities
Abstract: In the era of rapid digital transformation, knowledge sharing has moved beyond traditional settings to virtual platforms, social media, organizational intranets, and digital repositories. This paper explores the evolving practices of knowledge sharing in the digital age, focusing on how technology is reshaping how individuals, teams, and libraries create, store, disseminate, and reuse knowledge. The objective is to identify the key enablers and barriers to effective digital knowledge sharing, especially …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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A Study on Strategic HR Practices in the Digital ERA and Their Impacton Employee Retention and Performance
Abstract: This paper aims to investigate strategic(HR) human resource practices in the digital era and their impact on employee retention and organizational performance. With the rapid evolution of technology and its effect on organizational structures, there is a improving need to reorganize human resource functions to become agile, data-driven, and Employee centric. This paper seeks to investigate strategic human resource practices in the digital age, including digital recruitment strategies, virtual training …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 17–26 Read article
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Post-Merger Digital Integration: Impact on Operational Efficiency andCost Synergies in Indian Public Sector Banks with special reference toCanara Bank
Abstract: This study looks at the impact of post-merger digital integration on operational efficiency and cost synergies, with special reference to Canara Bank, the main purpose of the study is to understand how digital integration has helped improve banking operations and reduce operating costs after the merger, the study is based on secondary data collected from Canara Bank Annual Reports, RBI publications, research journals, and other published sources for the period …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Digital Afterlife Data Decay Protocols: Challenges, Frameworks, and FutureDirections
Abstract: What sticks around online when someone dies - things like email, profiles, stored files, or digital names - makes up what people call a digital afterlife. Long trails left behind in apps and platforms grow wider every year, making it more urgent to handle such information with care, respect choices made while alive, and avoid confusion later on. Problems pop up not just in how systems store or delete data …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 22–26 Read article
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Study on the Awareness Level of Postgraduate Students on Digital Education (With Special Reference to Sri HD Devegowda Government First Grade College, Hassan, Karnataka)
Abstract: Digital education is an innovative use of digital tools and technology during teaching and learning and is often referred to as technology enhanced learning or e-learning. Higher education covers undergraduate, postgraduate, and doctoral level education Through this, one can learn throughout their life and continue to improve their knowledge and abilities to better meet their needs. Upon the emergence of the pandemic, we have seen the essentiality of digital learning …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 7–15 Read article
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Digital Services Management and Remote Accessibility in Northern India’s Top NAAC-Accredited Academic Libraries
Abstract: In this study “Digital Services Management and Remote Accessibility in Northern India’s Top NAAC- Accredited Academic Libraries” talks about top universities. The university are using digital tools and services. These technologies increase the user accessibility and productivity for library resources. This paper reveals the top ten NAAC- accredited universities, including Banaras Hindu University (BHU), Aligarh Muslim University (AMU), and Delhi University. This study is about on using descriptive and analytical …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 12–20 Read article
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Antecedents and Consequences of Financial Literacy in Banking: TheRole of Digital Transformation and Cyber Security Awareness
Abstract: The rapid digitalisation of retail banking has reshaped the way customers acquire financial knowledge and manage risk, making financial literacy both a product of technological change and a driver of safer financial behaviour. This study examines financial literacy as a mediating construct situated between two antecedents – digital transformation (DT) and cyber security awareness (CSA) – and three consequences – digital transaction behaviour (DTB), safe banking practices (SBP), and depositor …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 2, 2026 Read article
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Digital Pharmaceutical Marketing: A Review
Abstract: The word ‘digital’ has become an important part of the everyday life. Digital era is moving at a faster rate and all sectors have been adapting to it. Moreover, other than the website, adoption to digital marketing has not been quite keen in pharma industry. In the present scenario. more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. This allows the customers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 4–10 Read article
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Digital Literacy Awareness among Teachers
Abstract: Today’s generation seems to engage with all things that are digital without any determination at all.Young people are born into an communicating, on demand digital culture where they are used totexting, video streaming, mobile Internet and social networking Graduate teachers who areclassroom-ready will have an understanding of their subject(s), curriculum content and teachingapproaches. They will be able to plan programs and lessons that meet the requirements of andcurriculum, assessment and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article