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22 articles for “Hospitality industry”
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Social Marketing Concept and Its Application in Tourism and Hospitality Industry
Abstract: Social marketing has the potential to influence personal, community and business behaviors throughout the tourism system. It starts and finishes with research, and research is conducted throughout to inform the development of the strategy. Social marketing has established itself as a coherent and valuable discipline, taking the principles of commercial marketing and applying them to the resolution of important social problems.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 26–39 Read article
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Analysis of Employee Satisfaction in Relation to Employee Welfare in Hospitality Industry
Abstract: The hospitality industry includes lodging, event planning, theme parks, transportation, cruise line and additional fields within the tourism industry. It is a multibillion-dollar industry that depends on the availability of leisure time and disposable income. Work environment acts as a crucial factor to influence the employees’ job satisfaction. There is a strong relationship between working environment (self-realization, workload, conflict and nervousness) and employees’ job satisfaction. A positive work environment is …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 23–50 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Boosting Aging Workforce Productivity in Hospitality Industry
Abstract: This paper highlights the impact of ageing and analyzes Manpower Demand and supply in service Industry. It is an attempt to analyze whether old work force is a liability. Analysis of working agendas can optimize productivity. Research identifies the value and benefits of employing older workers, the fact that older workers generally have experience. Age diverse workforce is like a cocktail with right blend of people to achieve corporate goals.
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 27–34 Read article
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Assessing Training Needs of Madhya Pradesh State Tourism Development Corporation (MPSTDC) Hotel Staff: Identifying and Industry Needs
Abstract: Training of all employees is important as customers interact with employees in different departments and they all must be well trained. When employees join the hotel, they should be given proper training. Training and its feedback would help in improving process quality and also lead to improvement in employees’ performance. Training can mainly be focused on employees who are not meeting their targets, are weak, or are creating a hindrance …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 11–19 Read article
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The Future of Hotel Industry with Augmented Reality
Abstract: The applications of augmented reality, which is a young technology, have not yet been completelyrevealed. In order to take the hospitality business in a new direction and provide an engaginglearning experience, this project investigates a novel application of augmented reality. In order togive consumers or guests a special experience on mobile devices, this concept uses printedphotographs as target images and elevates conventional hotel menu cards using augmented realitytechnology. In implementation …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Marketing of Hospitality and Tourism services in India
Abstract: India is outstanding for its rich social legacy and assorted variety. With the changed situation and headway of innovation, where the time and separation pressure lead to the chance to an individual to travel around the globe just with less timeframe. India may not be ready to draw in enough abroad visitors just with its beautiful, rich structural and fantastic magnificence; yet in addition, its conventional qualities and neighborliness pulled …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 31–41 Read article
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The Future of Hotel Industry with Augmented Reality
Abstract: The applications of augmented reality, which is a young technology, have not yet been completely revealed. In order to take the hospitality business in a new direction and provide an engaging learning experience, this project investigates a novel application of augmented reality. In order to give consumers or guests a special experience on mobile devices, this concept uses printed photographs as target images and elevates conventional hotel menu cards using …
Published in NOLEGEIN Journal of Human Resource Management & Development Read article
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 9–17 Read article
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Analyzing the Impact of COVID-19 on Tourism and Hospitality Sector in Indian Scenario
Abstract: The hospitality and the tourist industry is seen as the foundation of economic prosperity, particularly in emerging nations. But this booming industry is particularly susceptible to calamities caused by humans and nature. This research evaluates the COVID-19 (coronavirus disease-2019) pandemic's effects on India's hospitality and tourist industry by addressing crucial issues including the situation right now, the difficulties it faces, and the outlook for the future. The research has used …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 1–12 Read article
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Customer Perception of Pricing Strategies and Their Influence on Hotel Booking Decisions: Evidence from Rajasthan
Abstract: The growing competitiveness and fluctuating demands of tourism are a challenge to the hospitality industry, and the issue of prices is a critical issue that determines the choice of hotels to stay. Hotels commonly vary the price of their rooms using dynamic, seasonal, discount, and corporate pricing to maximize their occupancy and income. Price differences, however, are seen differently by customers, and this poses a challenge in ensuring price transparency, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 17–28 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Computer-based Marketing Analysis in a Pharma PSU
Abstract: Computer is mandatory in this advanced era and pharmaceutical and related subjects are not exception to it. This review mainly focuses on the various applications, software and use of computers in pharmaceutical and pharmacy. Computer science and technology is deeply utilized in pharmaceutical field everywhere like in, pharmaceutical industries, pharmacy colleges, research centers, hospital pharmacy and many more. Computer significantly reduces the time, expenditure, and manpower required for any kind …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 13–25 Read article
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A Comparative Study on the Impact of Covid-19 on the Top Five Largest Corporate Hospital Groups in India
Abstract: The COVID-19 Pandemic has impacted everyone’s life and has not spared any industry. The Health industry is a major industry which had to not just continue it’s functioning during the lockdown or otherwise, but also had to increase its functioning due to the high demand of hospital care and services. Hospitals responding to the pandemic are facing financial pressure both in the form of higher cost and reduced revenues. This …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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The Influence of Work-Life Balance Policies on Employee Well-being in Hotel Industry at Gujarat Region: A Qualitative Approach
Abstract: Work-life balance (WLB) policies have become a critical focus in industries with demanding work environments, such as the hotel sector. This study examines the impact of work-life balance (WLB) policies on the well-being of employees in the hotel sector in the Gujarat region. Through a qualitative analysis of existing literature and case studies, the study examines how policies like flexible working hours, wellness programs, and paid time off affect employees’ …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article