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51 articles for “Privacy”
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Incorporated Companies’ and the Need for Privacy and Confidentiality of Information
Abstract: A company is the process by which two or more person with common goals come together to form business and have given such business legal personality via its incorporation. The regulation and formation of companies in Nigeria is regulated by the Corporate Affairs Commission through the Registrar-General. However, since its formation, the issue of privacy and confidentiality has received little or no attention bearing in mind the accessibility to public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 23–29 Read article
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Incorporated Companies’ and the Need for Privacy and Confidentiality of Information
Abstract: The Corporate Affairs Commission of Nigeria is an autonomous body charged with the responsibility to regulate the formation and management of companies in Nigeria. It is headed by a Registrar-General. However, since its formation the issue of privacy and confidentiality has received little or no attention bearing in mind the accessibility to public records of registered companies at the Corporate Affairs Commission, this has created a dilemma for scholars who …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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A Gender wise Study on Privacy and Security in Digital Banking
Abstract: Banks have always been a place of trust for all: Young/old, Rich/Poor, Male/Female, Literate. Theconcept of bank in India is that of a place where there are long ques for every activity and a hugeamount of paperwork is to be done for each transaction. However, due to the introduction oftechnology in the banking sector, the scenario is not the same anymore; it has reduced the quantum ofpaperwork for many banking …
Published in NOLEGEIN Journal of Business Risk management · Vol. 5, Issue 1, 2022 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on the Influence of Cybersecurity Threats and Risk On the Adoption and Growth of Digital Banking
Abstract: Digital banking has grown into an essential part of the modern financial system by providing convenient, fast, and accessible digital financial services. such as mobile applications and online banking systems. The rapid growth of digital banking is supported by advancements in technological along with increased mobile internet accessibility, and the Demand for cashless financial services. However, the increasing use of digital banking has also resulted in cybersecurity challenges such as …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Rights of Celebrity Under Intellectual Property Laws in India
Abstract: Intellectual property is a multidimensional property, which protects rights of celebrity to some extent; it is the important development in the field of intellectual property rights (IPR) law, especially trademark and copyright legislation deals with specified topic. The personality of celebrity is created after long time of struggle and investment of time, money, labour and intellectual mind. Celebrities are popular in the society and are able to lend their voice, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 33–42 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Ethical and Policy Gaps for Responsible AI in Indian Healthcare: Review Toward Viksit Bharat
Abstract: The accelerated adoption of Artificial Intelligence (AI) within the Indian healthcare sector – particularly in medical imaging, clinical decision support, and predictive diagnostics – has emerged as a critical enabler of the national vision of Viksit Bharat (Developed India). AI-driven technologies offer substantial potential to improve diagnostic accuracy, optimize healthcare delivery, and address systemic challenges such as workforce shortages and regional disparities. This review critically examines existing academic literature, government …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Assessing Artificial Intelligence Risk Perception Among Generation Z in Delhi NCR
Abstract: This study examines the risk perception of Artificial Intelligence (AI) among Generation Z in the Delhi National Capital Region (NCR), a demographic that is highly engaged with digital technologies and AI-driven applications. The research aims to identify key concerns, attitudes, and awareness levels related to the societal, ethical, and technological implications of AI. A descriptive research design was adopted, integrating both qualitative and quantitative approaches to ensure a comprehensive analysis. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 44–49 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Digital Afterlife Data Decay Protocols: Challenges, Frameworks, and FutureDirections
Abstract: What sticks around online when someone dies - things like email, profiles, stored files, or digital names - makes up what people call a digital afterlife. Long trails left behind in apps and platforms grow wider every year, making it more urgent to handle such information with care, respect choices made while alive, and avoid confusion later on. Problems pop up not just in how systems store or delete data …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 22–26 Read article
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Cyber Security Instruments and Methods for Data Safeguard
Abstract: Learning and understanding cyber security how to effectively use it are crucial in current environment, which is dominated by technology and network connections. Nevertheless, working system, crucial lines, if no security is present to protect it. No matter if the organization uses IT or not, it needs to be protected in the same way. With the advancement of modern cyber security technology, the bushwhackers are not behind. They are using …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 20–27 Read article
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The Adoption Dilemma: Unlocking the Potential of Open Government Data in Developing Countries
Abstract: Open Government Data (OGD) initiatives have become increasingly crucial for promoting transparency, increasing efficiency, and encouraging citizen engagement in public administration. However, organisations' successful adoption of OGD, especially government agencies, depends on various factors. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is expanded in this study by including perceived risk as a crucial factor influencing OGD uptake in Tanzania.. Recognising that data accuracy, privacy, and security …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Investigating The Role of Trust and Behavioral Barriers in Shaping Investor’s Decision to Delegate Portfolio Management to AI-Driven Robo-Advisors
Abstract: AI-based Robo-advisors have emerged at a striking pace across the Indian financial landscape, with disciplined, low-cost investment management options increasingly becoming accessible to a diverse retail investor market. Yet the decision to relinquish portfolio management to these algorithms is one substantial psychological hurdle that many still face. This paper aims to assess the role of trust dimensions and behavioral obstacles in adopting Robo-advisory services among Indian investors. Using secondary data …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 1–9 Read article
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A Study on Impact of Welfare Measures on Male and Female Satisfaction Level in FMCG Sector
Abstract: The most vital asset an organization has is its people since without them, all the equipment and supplies in the world wouldn't help as it takes employees to do something with those resources. Business organizations manage a source of economic advantage in service-related customer satisfaction. Any organization needs to have employee welfare programs in place if it wants that its employees work with satisfaction. Employee benefit programs encompass many aspects …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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A Study on E-Banking and Traditional Banking Services and Comparison
Abstract: This research work tries to clarify the differences between online and traditional banking. In the modern technological period, human life has gotten a lot easier than it used to be. Everything has been digitized as a result of technological advancements. Banking is also the most important of them all. Within the realm of technology, the financial system has advanced significantly since the 18th century. There are many advantages to technology. …
Published in NOLEGEIN Journal of Financial Planning And Management · pp. 15–22 Read article
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Facebook as an Effective Social Media Communication: SWOT Analysis by Heterogeneous Populace
Abstract: Facebook is the largest Social Networking Site, whoever claims the age of 13 years, can create anaccount. All users can create groups, share and receive photos, personal information, opinions, asdesired by the users without any restrictions on the shared contents. Facebook also allows anyonecan advertise, sell and buy any product. As of today across the globe Facebook has become thebiggest tool for social empowerment for all age groups. But on …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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The Newest Marketing Trends of 2025
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article