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354 articles for “Customer”
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Risk and return analysis of selected Large Cap mutual funds.
Abstract: Every mutual fund is based on a particular objective, which could involve assets like equity, debt, or other types. Each fund has an associated return and risk. Mutual funds are trusts that collect money from different investors who share the same investment objective. The main aim of the investors should align with the objectives of the fund they choose. There are various types of funds available from Asset Management Companies …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 9–15 Read article
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Performance evaluation of distinct Categories of Mutual Funds
Abstract: A mutual fund is only such an investment which is offering diverse types of products which could satisfy all the kinds of investors based on the risk and return level. For creating more wealth, it is especially important that investors in India prefer not only the traditional investment options like fixed deposit savings account etc. They should move ahead towards Mutual Funds, which is offering many products which are based …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 33–46 Read article
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Inflation Cost and Operational Success of Small and Medium Scale Enterprises (SMES) In Galadimawa, Abuja
Abstract: This study investigates the impact of inflationary costs and operational success of small and medium-sized enterprises (SMEs) in Galadimawa. To achieve the study's objectives, a survey utilizing a simple random sampling (SRS) technique was conducted, with thirty (30) SMEs selected as the sample size. A well-designed questionnaire was employed for data collection. The data were analyzed using descriptive and inferential statistics, including simple percentage indexes, frequency tables, figures, and regression …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 116–129 Read article
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Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article
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Effect of Artificial Intelligence (AI) on Financial Management: A Review
Abstract: Financial decision-making methods, predictive analysis, and risk management are the focal points of this study's examination of artificial intelligence's (AI) impact on financial control. This research uses a systematic literature review approach to look at the major shifts that have occurred because of AI's implementation in the banking industry, namely in terms of operational performance, financial decision-making, and customer experience. While there are clear benefits to using AI in financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Role of Digital Lending Platforms In Enhancing Access To Formal Credit
Abstract: Digital lending platforms have changed the way people borrow money, making the loan process faster, easier, and more convenient. Instead of visiting banks, filling out many forms, and waiting for approval, people can now apply for loans through mobile apps and websites from anywhere. These platforms have become popular because they save time, require less paperwork, and provide quick access to formal credit. The main purpose of this study is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Effect of Digital Marketing on Rural Marketing
Abstract: In current years, advertisers see an undiscovered potential in the rustic fragment of the nationbecause of the financial movements which thusly leaded to ascend in buying force of the provinciallocal area. Recently, presentations of plans by significant telecom players, for example, reducingdown expense of internet packs have brought about huge ascent in number of web clients in therustic fragments. Likewise in, dispatching of cheaper advanced cells has added to the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Analysis the Role and Significance of Entrepreneurship in Education
Abstract: The role and significance of entrepreneurship in education are multifaceted and have a direct impact on the success factors in mobile commerce. In order to educate college students for a particular vocation, entrepreneurial education seeks to develop and promote these qualities in them as well as their ambition, drive, pioneering spirit, and sense of adventure. business venture or plan The development of the strategic skills and resources needed by an …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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The Rise of India as A Global Leader: An Analysis of Economic, Cultural, And Diplomatic Strategies
Abstract: Global power politics is a serious game for the countries which think and act big. Having some attributes of these dreaming countries, India belongs to the same nation-group that is continuously trying to increase its ability to get things done as a ``leading power". Running on the track of Vishwa guru this nation has achieved political victories and advanced its national goals by popularizing its unique cultural diplomacy wealth, like …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 31–39 Read article
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A Study on Fintech and its Impact on Sustainable Development of Green Banking
Abstract: A study has been conducted on Fintech and its impact on sustainable developments of green banking. The purpose of this project report is to understand the impact of fintech in sustainable developments of green banking. The survey was carried out with the use of a questionnaire to acquire primary data from potential users in rural area. Then, from the study of literatures, to assess and analyze the previous works, what …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 6–11 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Your Portfolio, Your Passport: Navigating the Global Design Job Market
Abstract: The portfolio provides industrial and product design professionals with career opportunities and further professional development in the field of competition. This research discusses the relevance of professional and diverse portfolio building for presenting creativity, technical skills, and problem-solving aptitudes to potential employers. In addition to a gallery of previous works, a portfolio should demonstrate a designer's approach to creating ideas or upgrading designs, as well as the design thinking process …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–17 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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A Research Paper on the Job Satisfaction Level of Employees of Hotel Marasa Sarovar Portico, Rajkot
Abstract: This study examined the biggest asset of company, human resource, and job satisfaction level of employees. Employee satisfaction is essential to ensure higher revenues for theorganization.40 employees were analyzing job satisfaction level. We predicted that92% employees were very much clear about their role in the organization and 62% employees could solve customer query. The study concludes that, overall satisfaction level of employees is at very adequate level; with the minor …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 32–39 Read article
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The Impact of Music on Consumers
Abstract: Are there any features in advertisements, such as humor, gender, colour, music, etc., that only make us like the products in the message, or can they affect our behavioral patterns? Music is a fantastic tool to keep your brain active as you age. You may listen to it or play it. It offers a complete mental exercise. Studies have indicated that music listening can enhance mood, mental clarity, memory, and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Empowering Career Growth through Effective Communication and Mentorship
Abstract: Interpersonal communication skills are of the utmost importance when it comes to the advancement and planning of one’s career, quite especially in the current emerging job market. Core academic skills, such as good speaking and listening may really play important roles in one’s career progression. Strong interpersonal communication fosters improved decision making, enhances networking capabilities, and boosts overall employability. Individuals who can adapt their communication styles to suit various audiences …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 Read article