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562 articles for “E-Business”
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Rights of Celebrity Under Intellectual Property Laws in India
Abstract: Intellectual property is a multidimensional property, which protects rights of celebrity to some extent; it is the important development in the field of intellectual property rights (IPR) law, especially trademark and copyright legislation deals with specified topic. The personality of celebrity is created after long time of struggle and investment of time, money, labour and intellectual mind. Celebrities are popular in the society and are able to lend their voice, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 33–42 Read article
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Sustainable Development Goals (SDGs): Milking Corporate Social Responsibility (CSR) to Attain SDGs
Abstract: This paper makes an effort to understand how corporate social responsibility supports sustainable development goals. According to the National Determined Contribution, India needs 170 billion dollars per year to accomplish the sustainable development goals (SDGs) from 2015 to 2030. But there is a huge gap to meet this financial need. According to UNESCAP, Asia and the Pacific can achieve the SDGs by 2065 with the reported growth rate. To bridge …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Stress That Influence Consumer Behavior in M-Business
Abstract: ABSTRACT In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 19–21 Read article
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Consumer buying behavior and advertising analysis for soft drinks
Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article
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Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review
Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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A Study on Fintech Innovations and Their Impact on Traditional Banking Models in Indian Banking System
Abstract: The rapid growth of innovations in financial technology (Fintech) has intensely shaken traditional banking frameworks globally, with India being a vibrant case study based on its extensive unbanked population, digital infrastructure growth, and accommodating regulation policies. This research paper analyzes the influence of Fintech innovations – digital wallets, peer-to-peer lending platforms, AI-based credit scoring, blockchain-based settlement systems, and open banking APIs – on traditional banks’ business models, customer acquisition strategies, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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A Study on Financial Performance of BSNL by Using Ratios
Abstract: The main objective of the study was to analyze the financial position of the company. It is the process of identifying the financial strength and weakness of the firm by properly establishing relationship between the item of balance sheet and profit and loss account. The details regarding the history and finance details of the bank were collected through discussion with the company officers; and the secondary data were based on …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 2, 2020 · pp. 22–29 Read article
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Deliberating Upon the IFRS Norms and Compliance Issues in Developing Countries Like India
Abstract: The harmonization of accounting standards is a fast-growing international trend with International Financial Reporting Standards (IFRS) as the front runner having broad-based acceptance. The paper seeks to summarize the findings of various studies regarding the adoption of IFRS by developing countries. It deliberates the reasons for IFRS adoption by these nations, the issues and challenges of the transition, the economic impact of the process, and the recommendations by various authors. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 12–22 Read article
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Industry 4.0 in terms of logistics and supply chain management- Benefits
Abstract: Business 4.0, or the fourth revolution, refers to the use of technologies such as artificial intelligence (AI), the Internet of Things (IoT), and robots to improve the efficiency and effectiveness of the manufacturing process. It has recently become popular as Logistics and Supply Chain Management: Fundamentals and Strategies and has great potential to revolutionize supply chain and logistics management. In this section, the advantages of Industry 4.0 in logistics and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article
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Operations Research Management of Logistics and Supply Chain: Its Issues and Directions of Scope
Abstract: To improve business performance, companies use a variety of business improvement strategies.Logistics and supply chain management have long been viewed as critical factors in a company’sability to gain a competitive advantage. In fact, since the early 1980s, logistics and supply chainmanagement have gotten a lot of attention. However, supply chain management is a difficult topic tograsp, and many authors have emphasised the significance of explicit definitional constructions andconceptual frameworks in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 10–18 Read article
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A Study of Ratio Analysis of Hindustan Unilever Limited (HUL)
Abstract: Hindustan Unilever Limited (HUL) has been considered the largest FMCG company in India. In our country, many Indian households have been using many products of the HUL brand, and this gives them unique opportunities for becoming better day by day. HUL is known for its unique and great brands, the positive social impact Hindustan Unilever creates, and their belief in doing business the positive and right way. In this study, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 7–16 Read article
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Undercurrents of Digital Influence in Life Insurance Distribution in India
Abstract: Life insurance is impacted by digitization move. Life insurance was visualized as a contract of trust between agent and the customer. Be it information seeking or purchase on internet, life insurance is preferred to in online mode. Ease in process, facilitated comparison of life insurance products, passing on of benefits by insurer are visibly the striking reasons for such change. This research paper aims to assess digital presence, reasons and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 28–32 Read article
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The Impact of Music on Consumers
Abstract: Are there any features in advertisements, such as humor, gender, colour, music, etc., that only make us like the products in the message, or can they affect our behavioral patterns? Music is a fantastic tool to keep your brain active as you age. You may listen to it or play it. It offers a complete mental exercise. Studies have indicated that music listening can enhance mood, mental clarity, memory, and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Corporate Governance and Reporting
Abstract: ABSTRACT In modern business organizations, the chief peripheral stakeholder groups are shareholders, debtholders, trade creditors and suppliers, customers, and communities affected by the corporation’s activities. Internal stakeholders are the board of directors, executives, and other employees. The greater part of the present enthusiasm for corporate administration is worried about adjustment of the irreconcilable circumstances between partners. In broad firms where there is a segment of ownership and organization and no …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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The Maze of Modern Job Hunting and Ghost Jobs: Exploring the phenomenon of Ghost Jobs as rising recruitment trend and hidden side of job market.
Abstract: The labor market is experiencing strange times around the world. Many job seekers are applying to jobs that never seem to get filled or have been posted for months. We refer to these job listings as "Ghost Jobs." An increasing amount of job postings on Indeed and LinkedIn are fraudulent. These are job postings for positions that might never be filled or won't be filled at all. Ghost jobs represent …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 39–45 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Role of Blue Ocean Strategy in Marketing of Mobiles
Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Artificial Intelligence and Job Security
Abstract: NITI Aayog’s 2025 roadmap reveals that, over 60% of India’s formal sector jobs face significant automation risk by 2030, with IT and BPO industries among the most critically vulnerable sectors. This can be a huge disruption in the job market and will affect millions but, very little research has studied what corporate workers are feeling about this situation at present. Most of the studies done till now are based on …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article