Search
53 articles for “Ease of doing business”
-
Slogan-Importance and Meaning in Business
Abstract: Advertising has many meanings in the business world. A keyword is a term or phrase that is frequently used by marketers to draw in customers. It has more impact. Advertisements may offer promises or rewards to customers. Sometimes it can be a guarantee of the quality, value or reliability of the product or service. A catchphrase lends a company's or its goods' individuality. This is a quick and easy method …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 18–23 Read article
-
Women Entrepreneurship
Abstract: A woman or a group of women who starts a business, collects all necessary resources, faces different types of challenges, takes risks, provides employment to others and manages the business by her own is known as women entrepreneur. It is estimated that approximately 1/3 of the entrepreneurs in the world are women entrepreneurs. However, this definition gave birth to several criticisms about the theory. In recent times, the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
-
The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation
Abstract: The use of electronic media as a means of promotion, its influence on consumer behavior, and associated observations on how media has evolved for the twenty-first century, how companies are changing, and the way advertising is evolving are the main topics of studies on this topic. The general population can easily and swiftly access information and ideas through the internet or digital media. The objectives of this article are to …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 31–37 Read article
-
Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
-
Impact of COVID-19 on Consumer buying Behaviour towards Online Shopping in India
Abstract: With the increase penetration of internet, online shopping has become universal with payments anddelivery made easy. As the spread of Pandamic COVID-19, online shopping has become even more indemand, considering the restricted situations. Online shopping is most considered and chosen way ofpurchasing various kinds of products and services. Nowadays online shopping has to be replaced withtraditional purchasing and consumer buying behaviour. The only reason behind is a lot of variety …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
-
Innovative Teaching and Learning Process with Multidisciplinary Approach
Abstract: Education is the most powerful weapon to change the world. The education in management begins with theories and practicals. The teaching and learning process in management employs a variety of approaches. Numerous methods can be used in teaching. Generally, by giving lectures, demonstrations, realistic examples and summarizing the topic in an easy way. These methods emphasize memory, applications, and topic comprehension while concentrating on the main ideas. A student can …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 5–9 Read article
-
Tools for Strategic Success in Organizations
Abstract: The capacity of a business to hold onto its workforce is known as employee retention. Employee retention has grown in importance. Employers adopt a variety of strategies to keep their staff. Because it becomes more expensive to hire and educate new personnel, a high staff turnover rate has an impact on the organization's profitability. It is a useful tool for strategy in company. Those who do not accept defeat salaries, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 29–38 Read article
-
Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
-
Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
-
From Start-up to Scale-up: Strategies for Building a Successful E-commerce Entrepreneurial Venture in India
Abstract: The e-commerce industry in India has been rapidly growing in recent years, with increasing numbers of start-ups entering the market. Success does not come easily, though. This research paper aims to identify strategies for building a successful e-commerce entrepreneurial venture in India, with a focus on the transition from start-up to scale-up. The research methodology involved a review on case studies of successful e-commerce ventures in India. These suggest that …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 110–118 Read article
-
A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
-
A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services
Abstract: Online food delivery services today are quite popular and one of the most preferred services across many urban cities. Many people prefer ordering from these food delivery applications because its ease of use, and ability to get food delivered to their doorstep within the shortest time possible. One of the main factors contributing to successful working of these services is their delivery partners. These delivery persons work 24*7 to ensure …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article