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892 articles for “branding, corporate social responsibility, COVID-19, crisis, funding”
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A Study on Employee Welfare Measures in Information Technology Industry in India
Abstract: The existing look at is made and tries to findout the employee welfare measures adopted in IT agency. Worker welfare technique for few things perform for the development of the personnel over and above the wages paid which was not always a need of the employer. The simple motive of employee welfare is to beautify the existence of employees and maintain them glad. Personnel spend as a minimum half of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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Analysis of IPO in IT Sector Companies
Abstract: Any company participating in an IPO is making a significant move since it opens the door to massivecapital raising. As a result, the company's potential for expansion and growth is increased.Additionally, the enhanced openness and trustworthiness of the share listing may help it get betterterms when looking for borrowed money; whereas the IT sector is crucial to the 21st-centuryknowledge economy, which is technology-driven. India has even gained recognition as a …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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Media and Technology in MBA and Engineering Education System: Its Impact
Abstract: Media and technology have had a significant impact on MBA and engineering education systems in recent years. Media, in common, can be depicted in basic terms, like a motion picture was great, the book was pitiful, or the Web is instructive, and how did we ever live without it! The availability of online learning platforms has made it possible for MBA and engineering students to access high-quality educational content from …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 11–21 Read article
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Industry 4.0 in terms of logistics and supply chain management- Benefits
Abstract: Business 4.0, or the fourth revolution, refers to the use of technologies such as artificial intelligence (AI), the Internet of Things (IoT), and robots to improve the efficiency and effectiveness of the manufacturing process. It has recently become popular as Logistics and Supply Chain Management: Fundamentals and Strategies and has great potential to revolutionize supply chain and logistics management. In this section, the advantages of Industry 4.0 in logistics and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article
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The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.
Abstract: In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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A Study on Digital Currencies & Blockchain Technologies
Abstract: Digital currencies and blockchain technology have been pivotal topics in recent years, promising to revolutionize numerous industries, particularly finance. This essay provides a comprehensive examination of digital currencies and blockchain technology, outlining their history, mechanisms, applications, challenges, and future prospects. Starting with an exploration of basic concepts, the study traces the historical development of digital currencies from the inception of Bitcoin to the rise of various other cryptocurrencies and stablecoins. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 36–43 Read article
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Gamification as a Strategic Tool in Management and Customer Engagement
Abstract: Gamification is the application of different gaming techniques, game designs, games and game principles in non-game environments. It can be defined as the process and method of solving different problems using or using the objects and features in the game mechanics and content. In general, gamification uses game design to improve user relationships or collaboration, productivity, hiring, processes, crowdsourcing, crime in automobiles, education, health, insurance and assessment, voter fraud, ease …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 1–6 Read article
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The Evolution of Digital Payments in India: Assessing Impacts and Adoption Trends Before and After Demonetization
Abstract: This study investigates the evolution of digital payment systems in India, analyzing the impact of demonetization on adoption trends and perceptions before and after the policy change. The research employs a mixed-method approach, utilizing a structured questionnaire to gather quantitative data from a stratified sample of Indian residents. The questionnaire explores demographic factors, frequency of digital payment usage, changes in cash usage post-demonetization, perceived security, satisfaction levels, and readiness for …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 26–35 Read article
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A Study on Household Women’s Preference Towards Basic Computer Literacy in Gudalur Town
Abstract: In today’s digital world, basic computer literacy is essential for social, educational, and economic development. However, many household women, especially in semi-urban and rural areas, face challenges in accessing digital education due to financial constraints, time limitations, lack of awareness, and societal factors. This study aims to analyze the preferences, awareness, and barriers faced by household women in Gudalur Town regarding basic computer literacy. The purpose of the study is …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Human–AI Collaboration in Organizations: Bridging Human Intuition and Machine Intelligence
Abstract: The combination of humans working with AI systems has become an essential transformation method. All business areas including health care and military operations alongside academic environments are transforming because of human-AI system cooperation. Organizational teams receive previously impossible organizational capabilities from artificial intelligence although these teams face difficulties in deriving sustainable business value from such opportunities. The paper uses findings from multi-disciplinary studies to build practical applications which enable effective …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Impact of Cloud-Based Computing on Human Resource Enactment: An Analysis Using Andhra Pradesh and Telangana It Companies
Abstract: Human Resource Management (HRM) has undergone major changes in recent years. The emphasis has moved as of the logistical managing activities to being a tactical associate in the whole company approach, mostly through good encouragement for the advancement of information technology in this field of expertise. The expanded usage of information technology has a major influence today on how HRM is handled. This spurred a significant change in processes and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 9–19 Read article
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Evolving Paradigms of Research Data Management (RDM): A Conceptual Framework for University Libraries in Rajasthan
Abstract: The challenge of managing vast amounts of research data is relatively new to Indian universities and is often tied to the issues of open science and data-intensive scholarly research. The present study focuses on the shifts relating to the Research Data Management (RDM) process within the context of higher education systems of the university in the Indian state of Rajasthan. I propose the Integrated RDM Readiness and Stewardship Framework (IRRS-Framework) …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Assessing Artificial Intelligence Risk Perception Among Generation Z in Delhi NCR
Abstract: This study examines the risk perception of Artificial Intelligence (AI) among Generation Z in the Delhi National Capital Region (NCR), a demographic that is highly engaged with digital technologies and AI-driven applications. The research aims to identify key concerns, attitudes, and awareness levels related to the societal, ethical, and technological implications of AI. A descriptive research design was adopted, integrating both qualitative and quantitative approaches to ensure a comprehensive analysis. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 44–49 Read article
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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Application of IoT-Based Sensor Technologies in Agriculture and Industrial Systems for Waste Minimization: A Sustainable Development Perspective
Abstract: The accelerating depletion of natural resources, growing environmental degradation, and rising levels of industrial and agricultural waste have highlighted the limitations of the traditional linear “take–make–dispose” economic model. As industries and farming systems seek sustainable alternatives, Internet of Things (IoT)- based sensor technologies have emerged as powerful tools for improving resource efficiency and minimizing waste generation. This study examines the application of IoT-enabled sensor systems in agricultural and industrial environments …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 86–91 Read article
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Optimizing Data Pipeline Performance in ML Systems: Strategies for Eliminating Bottlenecks and Maximizing GPU Utilization
Abstract: The inefficiency of the data pipeline is one of the most economically significant yet least understood challenges in machine learning infrastructure. High-performance GPU hardware costing several thousand dollars per device is now widely available, yet many organizations report utilization levels of only 40–60%, constrained not by compute capacity but by data loading, preprocessing, and memory-transfer overhead. This article examines the storage I/O bottleneck, the CPU preprocessing bottleneck, and the host-to-device …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Understanding Innovation Strategies for New Product Development
Abstract: The current literature indicates a high rate of New Product Development (NDP) failure. Many of them believe that the main reason behind such failures is the way the NPD process is managed. Though the scientific literature employing the term is not structurally consistent enough, it has attained a widely spread implementation-based response in the shape of national and regional innovation systems, as well as other innovation fostering initiatives. Innovation reflecting …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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A Study of HR Issues in Mergers and Acquisitions
Abstract: This project focuses on the issues that the hr faces when mergers and acquisitions takes place there are lots of problems at the time of mergers and acquisitions the problems related to the policies of both the companies, communication challenges as the companies combine or takeover the employees, the departments as well as the manager or the head of departments will changes due to no proper communication there will be …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Strategic Marketing of Educational Services and Consumer Behaviour
Abstract: Students and the parents are aware that the cost of education has been on the rise irrespective of mushroom growth of educational institutions. Already, there is cutthroat competition among various private educational institutions. This competition will become more aggressive if foreign universities open their study centres in India. Albeit quality and employability are the main concerns of responsible institutions, money-minting institutions which aim high rate of return lure and divert …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 1–6 Read article
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Emerging Dimension of Management Education in India
Abstract: Management education is considered as elitist as it attracts young men and women who are usually motivated by the positive consequences associated with management education. In India, higher education, especially management education, is witnessing an exponential growth in terms of number of institutes imparting management education which are usually termed as business school. The management education plays an essential role in today's dynamic business environment. The rapid trend of globalization …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 6–10 Read article