Search
110 articles for “AI adoption”
-
Study on Challenges with Buyers perception affecting Business
Abstract: A research study aimed at understanding the perception choice of Indian consumers in selecting mobile telecommunications service providers was conducted. The perception of consumers varies widely according to the attributes of communication quality, call service, facilities, price, and customer care and service provider.
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 27–29 Read article
-
A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 37–48 Read article
-
Customer Relationship Management in Retail Banking
Abstract: The major objective of the research work is to prepare a framework for customer relationship management model (CRMM), applicable to Indian retail banks, and to analyse the influence of service quality on customer behaviour with respect to retail banks. The result of the research study reveals to be lack of awareness with the bank employees as well as adoption of CRM packages available in the market. CRM can be implemented …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 28–31 Read article
-
Eco-Innovation and Entrepreneurship: Pathways to Sustainable Development
Abstract: Green innovation and entrepreneurship are critical drivers for achieving sustainable economic growth in an era defined by environmental challenges and resource scarcity. This paper examines the role of green innovation-technological, organizational, and process-based advancements aimed at reducing environmental impact-in fostering eco-friendly entrepreneurship. By exploring the intersection of sustainability and business innovation, the paper identifies key factors influencing the adoption of green practices among entrepreneurs, including regulatory frameworks, consumer demand for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
-
A Study on Impact of Employee Job Satisfaction in Various Stages of Employee Life Cycle
Abstract: Employee lifecycle is very important for any organization. Employee lifecycle includes every step anemployee goes through; from the time they enter an organization until they leave. Through bymaintaining a proper lifecycle, the organization can achieve its objective and can retain employee forlonger period of time. Employee life cycle management is considered a crucial function of the HRdepartment because it deals with the most valuable asset of the organization its employees. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
-
Recent Employment Schemes of the Government of India: Reducing Unemployment and Enhancing Self-Employment Opportunities
Abstract: This research paper aims to explore the recent employment schemes implemented by the Government of India and their impact on reducing unemployment rates. Additionally, it will discuss various schemes that have enhanced self-employment opportunities for individuals. The paper adopts a well-prepared research methodology, analyzing the effectiveness of these schemes and their contribution to India’s economic growth. India is the largest democratic country in a world. Unemployment is one of the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 35–39 Read article
-
Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research
Abstract: This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 23–42 Read article
-
An Investigation into Customer Contentment with Google Pay
Abstract: In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 32–45 Read article
-
Enhancing Data Security in ERP-Based Human Capital Management (HCM) Systems: A Study through Workday Security Framework
Abstract: Protecting sensitive human capital data in Enterprise Resource Planning (ERP) systems is essential in today's digital environment. This study investigates data security strategies in ERP-based Human Capital Management (HCM) systems, with a particular focus on the Workday security framework. The analysis covers Workday's strong security measures, such as customizable security settings, role-based permissions, and compliance with international standards, assessing their effectiveness in protecting organizational data. The paper highlights the importance …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 8–17 Read article
-
Incorporated Companies’ and the Need for Privacy and Confidentiality of Information
Abstract: A company is the process by which two or more person with common goals come together to form business and have given such business legal personality via its incorporation. The regulation and formation of companies in Nigeria is regulated by the Corporate Affairs Commission through the Registrar-General. However, since its formation, the issue of privacy and confidentiality has received little or no attention bearing in mind the accessibility to public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 23–29 Read article
-
Value for Money in Public Procurement: an Integrated Digital Approach for Modernizing Nigeria’s Public Procurement Processes
Abstract: Achieving value for money in Nigeria’s public procurement, requires a fundamental shift from traditional, paper-based practices toward an integrated digital framework. This paper explores the modernization of Nigeria’s public procurement through the adoption of a "tripartite" of state- of-the-art technologies essential for improving efficiency, transparency, and strategic value delivery: Electronic Procurement (E-procurement), Building Information Modelling (BIM), and Artificial Intelligence (AI). E-procurement offers a secure, digital environment that streamlines tendering, reduces …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 8–16 Read article
-
Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis
Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article
-
A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District
Abstract: Innovation and dynamism is the backbone of any of the economy either it is developed or developing. This study is to examine the innovative process of small and medium enterprise in chikan industry residing in Lucknow District. There are a lot of work done in the field of innovation in SMEs but a very few related to chikan industry of the Lucknow (Arya at. all, 2002). This paper aim is …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 5–14 Read article
-
Amazon Supply Chain Management: A Case Study
Abstract: This study aims to clarify the position of Amazon in the retail industry which it primarily gained through high level supply chain and logistic developments. This research describe the E-commerce industry and the supply chain practices adopted by them, specially the Amazon. This paper will discuss the penetration of internet in India, E-commerce market in light of Amazon, Supply chain in Amazon, IT application and SC automation and finally Business …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 23–27 Read article
-
A study on inventory management in Surya Min Chem Pvt. Ltd. DELHI
Abstract: This study examines inventory management practices at Surya Min Chem Pvt. Ltd., a private limited company operating in the chemical and mineral manufacturing sector in Delhi. The research aims to evaluate existing inventory control systems, assess their effectiveness, and identify areas for improvement within a chemical manufacturing environment where safety, regulatory compliance, and operational continuity are critical. A descriptive and exploratory research design was adopted. Primary data were collected from …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 31–47 Read article
-
Work from Home (WFH) Scenario and Ergonomic Arrangements
Abstract: The word Corona virus or COVID-19 itself has become a pandemic across the globe. The resultant effect of this pandemic has pushed more than 60 % of the world indoors. The studies on the effect of COVID-19 across the world so far have concentrated mainly on factors related to the economic downturn, psychological trauma, stress of unemployment, and so on. Very few have looked at its effect on physical health …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 23–31 Read article
-
An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
-
A Study on Sustainable Dairy Marketing Practices Followed by the Indian Dairy Industry
Abstract: The Indian dairy industry plays important role in the country's economy and agricultural landscape, providing livelihoods to millions of people while meeting the nutritional needs of entire population. In recent years, the industry has witnessed significant growth and transformation, with a focus on sustainability across various aspects of dairy production and marketing. This paper presents a comprehensive study on sustainable dairy marketing practices adopted by the Indian dairy industry. It …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 · pp. 35–43 Read article
-
Organizational Culture and Employee Stress: Examining Their Interconnection with Environmental Sustainability in the Workplace
Abstract: Employee stress, work satisfaction, and general well-being are all strongly impacted by organizational culture. Using a mixed-method approach, this study investigates the effects of leadership style, communication, work environment, and support systems on stress levels in a variety of industries. Positive cultures with open communication, encouraging leadership, and work-life balance have been shown to lower stress and increase productivity. On the other hand, exorbitant workloads, toxic cultures, and subpar leadership …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 Read article
-
A Cyber-Physical AI Architecture for Real-Time Inventory Control in Vendor Managed Inventory Systems
Abstract: Vendor-managed inventory is commonly employed to mitigate demand amplification in supply chains, but typically relies on static re-order policies and out-of-date information, making it relatively unresponsive to highly dynamic and uncertain conditions. While strides have been made in predictive inventory management using artificial intelligence and new sources of industrial sensing, most models are decoupled from the physical world and serve as decision-support tools rather than automated control systems. In this …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 Read article