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115 articles for “E-commerce”
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SDG-15 in the COVID-19 Era: Evolving Approaches to Environmental Conservation and Sustainable Resource Management
Abstract: This analysis investigates the COVID-19 pandemic's dual impact on social inequality and environmental sustainability within SDG-15 (Life on Land) framework. The study highlights devastating effects on vulnerable populations, including 1.6 billion informal workers and women facing increased economic hardship and domestic violence. The research reveals how the pandemic has affected environmental conservation and zoonotic disease emergence, showing direct links between human activities like deforestation and wildlife trafficking to animal-human disease …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 6–10 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Life Made Easy Through Online
Abstract: The latest development in technology has paved a way for the budding entrepreneurs to be independent with the help of information and technology used in banking sectors throughout the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. You must be prepared for challenges and strive for growth at every stage of your business, and ultimately, this will provide you with …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 1–3 Read article
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Shifting Customer Preference and Smart Phones
Abstract: Now a days customer preference has been drastically changed, with technological advancement moremoney in the hands of young people. It is seen that Smart phone companies are selling cheaperphones with great features and affordable in nature due to which common people in India havebought in large numbers. Also availability of smartphones in e-commerce platform has made themarket is very competitive. It and increases the larger choice for the customer and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
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Parameterizing Credit Risk Management System in Commercial Banks of India
Abstract: Credit risk is the possibility that a financial institution may lose money if a borrower's circumstances worsen to the degree where an asset's value (including off-balance-sheet assets) is reduced or eliminated. The goal of this work is to make clear the challenges caused by past-due loans so that they can be utilized as a further tool to comprehend the elements of commercial banks' (CBs') credit risk management (CRM) systems in …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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International Commercial Arbitration: Issues Regarding Arbitrability
Abstract: The increasingly globalized nature of international commercial activities affects the process of international commercial arbitration. The subject of international commercial arbitration is very important for resolution of disputes relating to the international trade and commerce, and it is constantly in the process of development. It is, therefore, necessary that the literature on the subject continues to grow keeping pace with the time. It consists of national arbitration laws, conventions and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 1, 2020 · pp. 7–24 Read article
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Case Study Analysis on MIS America Grupo Santander
Abstract: The purpose of this case study was to examine the challenges and issues that had been encountered inimplementing the Chile MIS America, software pilot project at the Grupo Santander before the MISAmerica is rollout to other part of Latin American countries. The problem arise in the project caused asignificant delays and the team were not able to produce the report to corporate executive team. It alsohighlights the information systems challenges …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 1, 2022 Read article
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Case Study Analysis on MIS America Grupo Santander
Abstract: The purpose of this case study was to examine the challenges and issues that had been encountered in implementing the Chile MIS America, software pilot project at the Grupo Santander before the MIS America is rollout to other part of Latin American countries. The problem arise in the project caused a significant delays and the team were not able to produce the report to corporate executive team. It also highlights …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Indian Pharmaceutical Industry in 2018-SWOT Analysis
Abstract: The top Pharmaceutical companies in India in currently are Glenmark, Glaxo Smith Kline, Cadila healthcare, Aurobindo Pharma, Cipla, Lupin, Dr Reddy’s, and Sun Pharma etc. The strength, weakness, opportunities and threats associated with them and altogether to this industry is of great interest to pharma and commerce industry equally. The world population explosion and increase in life span has increased the importance of this industry overtime. The spending on medicine …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 7–11 Read article
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Factors Impacting the Uptake of Technology-Driven Solutions to Enhancing the Performance and Financial Management of Construction Projects
Abstract: The performance and financial management of construction works, which is the primary requirement for successful project execution, has been significantly impacted by the information technology revolution, being increasingly intertwined with software solutions and technological advancements. Particularly, the financial management of construction works has undergone significant digitalization with specialized software packages for performing tasks like measurement and data management available. This study investigates the factors impacting the level of usage of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 11–20 Read article
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Ethical Business Practices in Different Contexts: A Review
Abstract: Business ethics is a system of moral principles applied in the commercial world. Business ethics provide guidelines for adoptable behavior by organizations in both their strategy formulation and day-to-day operations. Many organizations are choosing to make a public commitment to ethical business by formulating codes of conduct and operating principles. In doing so, they must translate into action the concepts of individual and corporate accountability, corporate giving and corporate governance.
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 34–37 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Practices to Sustain Women Entrepreneurs and Economic Development
Abstract: Women are the nucleus of a nation. They are the actual architects and designers of a country’s future. In any community, the position and status of women serve as a barometer of its development and civilisation. Even though, it has been more than 50 years since independence, women’s entrepreneurial development has not progressed as quickly as other indicators of development. They can take on all kinds of responsibilities at different …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 34–39 Read article
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Efficacy of Arbitration under the Arbitration Act 1996 (As Amended 2015): An Overview of the Arbitration Process
Abstract: Arbitration is alternative method for solving disputes outside the ambit of courts but within the purview of the Act. This process was necessitated due to huge burden on courts in respect of civil matters. It provides for cost effective and expeditious method of solving commercial disputes in a time bound manner. The process of arbitration has been simplified and expedited by the Arbitration Act 1996 (As Amended 2015). The holding …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 5–11 Read article
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Role of Information and Communication Technology in Rural Development of India
Abstract: Introduction of Information and Communication Technology in rural India is expected to bring in changes in the whole process of rural governance by improving transparency, accountability and administrative efficiency of rural institutions by promoting participation of the poor and rural people in decision-making processes and also improving the efficiency and responsiveness of rural service delivery. It can facilitate speedy, transparent, accountable, efficient and effective interaction between rural citizens. It not …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article